EuropeActive's Essentials for Personal Trainers


Book Description

EuropeActive’s Essentials for Personal Trainers provides personal trainers with the most thorough information and best practices to help their clients achieve their health and fitness goals. Endorsed by EuropeActive, the fitness and health industry’s standard-setting authority in Europe, this manual is essential for all aspiring and qualified personal trainers and aims towards EuropeActive’s objective: “More people, more active, more often.” The information contained in EuropeActive’s Essentials for Personal Trainers provides aspiring personal trainers with the basic competencies, skills and knowledge necessary for achieving level 4 status in the European Qualifications Framework (EQF), the baseline standards for registered personal trainers in Europe. The content builds on foundational concepts to provide practical knowledge and on-the-job examples to personal trainers so that they can deliver enjoyable and effective services to their clients. Authored by fitness experts throughout Europe, EuropeActive’s Essentials for Personal Trainers provides a standard reference to inform this growing field. The first three chapters describe the role of the personal trainer, with topics covering professionalism and presentation, planning a personal training session and delivering a personal training session. Readers will then learn functional anatomy with chapters on skeletal articulations and joint movement, injury prevention and the muscular system. To understand the science behind exercise prescription, readers will learn about energy systems, the cardiorespiratory system, the nervous system and hormonal responses to exercise. Chapters focusing on lifestyle assessment, including health and fitness assessment, psychological aspects of personal training and nutrition, allow personal trainers to understand the unique needs of the various clients they serve. The book concludes with chapters on training adaptations as well as exercise planning and programming. With more and more people turning to professionals for assistance in their quest for better health and fitness, the demand for qualified personal trainers in Europe has never been greater. EuropeActive’s Essentials for Personal Trainers is an ideal resource for those aspiring to become personal trainers in Europe and equips current professionals in the fitness industry with the tools they need in effectively serving their clients. Personal trainers who achieve EQF level 4 status demonstrate to both clients and employers that they have all of the pertinent knowledge and skills to be successful anywhere in Europe.




The Global Private Health & Fitness Business


Book Description

The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.




The Rise and Size of the Fitness Industry in Europe


Book Description

This book explores the rise, size and shape of the European fitness industry by using harmonised data as well as in-depth analyses of national surveys in fifteen European countries. Following an introduction to the socio-historical and conceptual aspects of fitness, the collection presents the scope of fitness as a business and participatory activity. Furthermore, both policy and governance issues as well as community and supply angles are considered. Drawing on this unique material, the book will appeal to students and scholars of sport business, sport economics, sport management, and social sport sciences, but also to administrators, policymakers and entrepreneurs in the international and national sport and health community.




The Global Private Health & Fitness Business


Book Description

The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.




The 'Made in Germany' Champion Brands


Book Description

Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.




Born Global Firms


Book Description

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.




Mastering Health Club Management


Book Description




Digital and Social Media Marketing


Book Description

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.




Gym Culture, Identity and Performance-Enhancing Drugs


Book Description

This book is about gym culture, the pursuit of fit, muscular bodies and the use of drugs as a means to get there. Building on the international research literature and in-depth interviews with men who have experience of image and performance enhancing drugs (IPEDs), the book explores the fascination with muscles, motivations for using drugs to enhance them, assessments of risks, and experience of side effects. The book examines what the altered body does to the men’s identity, self-image and relationships with peers and partners. Taking an evolutionary psychological approach, it also investigates the biological and psychological foundations of the fascination with the muscular body and discusses the notion of precarious manhood. Building on these analyses the book considers the political and regulatory initiatives in place to prevent the use of IPEDs and assesses those strategies’ potential to reach their aims. This is essential reading for anybody with an interest in the issue of drugs in sport, the ethics of sport, sociology of sport, sociology of the body, masculinity or public health.




Food Packaging Technology


Book Description

The protection and preservation of a product, the launch of new products or re-launch of existing products, perception of added-value to products or services, and cost reduction in the supply chain are all objectives of food packaging. Taking into consideration the requirements specific to different products, how can one package successfully meet all of these goals? Food Packaging Technology provides a contemporary overview of food processing and packaging technologies. Covering the wide range of issues you face when developing innovative food packaging, the book includes: Food packaging strategy, design, and development Food biodeterioation and methods of preservation Packaged product quality and shelf life Logistical packaging for food marketing systems Packaging materials and processes The battle rages over which type of container should be used for which application. It is therefore necessary to consider which materials, or combination of materials and processes will best serve the market and enhance brand value. Food Packaging Technology gives you the tools to determine which form of packaging will meet your business goals without compromising the safety of your product.