European Business Cultures


Book Description

The social, economic and political perspectives of selected countries in East and West Europe are examined in this volume. It analyses the cultural differences between countries, their origins and the impact they have on the conduct of business.




European Business and Marketing


Book Description

The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro




The Culture Map


Book Description

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.




European Business Systems


Book Description

As Europe moves towards greater integration there is increasing recognition of national "differences "in European business - because of significant diversity in national cultures and social institutions affecting business systems. This book explores key characteristics of firms and markets in eight European countries - Denmark, Finland, The Netherlands and Germany compared with Britain, Sweden, Italy and France. Some contributors focus on overall business patterns in the countries concerned while others examine particular industries and sectors to consider the relationship between national influences and cross-national sector developments. To provide a European/East Asian comparison one contribution looks at firms and strategies in Japan and Hong Kong.




Management and Culture in an Enlarged European Commission


Book Description

This book explores how the European Commission faced the challenge of enlargement. Based on extensive interviews, the work provides a lively and readable picture of life within the Commission, exploring how thousands of newcomers were recruited and socialized and how they changed the organization, including its gender balance.




Cross-Cultural Marketing


Book Description

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.




The Europeans


Book Description

From the “master of historical narrative” (Financial Times), a dazzling, richly detailed, panoramic work—the first to document the genesis of a continent-wide European culture. The nineteenth century in Europe was a time of unprecedented artistic achievement. It was also the first age of cultural globalization—an epoch when mass communications and high-speed rail travel brought Europe together, overcoming the barriers of nationalism and facilitating the development of a truly European canon of artistic, musical, and literary works. By 1900, the same books were being read across the continent, the same paintings reproduced, the same music played in homes and heard in concert halls, the same operas performed in all the major theatres. Drawing from a wealth of documents, letters, and other archival materials, acclaimed historian Orlando Figes examines the interplay of money and art that made this unification possible. At the center of the book is a poignant love triangle: the Russian writer Ivan Turgenev; the Spanish prima donna Pauline Viardot, with whom Turgenev had a long and intimate relationship; and her husband Louis Viardot, an art critic, theater manager, and republican activist. Together, Turgenev and the Viardots acted as a kind of European cultural exchange—they either knew or crossed paths with Delacroix, Berlioz, Chopin, Brahms, Liszt, the Schumanns, Hugo, Flaubert, Dickens, and Dostoyevsky, among many other towering figures. As Figes observes, nearly all of civilization’s great advances have come during periods of heightened cosmopolitanism—when people, ideas, and artistic creations circulate freely between nations. Vivid and insightful, The Europeans shows how such cosmopolitan ferment shaped artistic traditions that came to dominate world culture.




Cultural Industries and the Covid-19 Pandemic


Book Description

Already dealing with disruptive market forces, the Cultural and Creative Industries (CCIs) faced fundamental challenges resulting from the global health crisis, wrought by the COVID-19 pandemic. With catastrophic changes to cultural consumption, cultural organizations are dealing with short-, medium-, and long-term threats to livelihoods under lockdown. This book aims at filling the literature gap about the consequences of one of the hardest crises – COVID-19 – severely impacting all the fields of the CCIs. With a focus on European countries and taking into account the evolving and unstable context caused by the pandemic still in progress, this book investigates the first reactions and actual strategies of CCIs’ actors, government bodies, and cultural institutions facing the COVID-19 crisis and the potential consequences of these emergency strategies for the future of the CCIs. Solutions adopted during the repeated lockdowns by CCIs’ actors could originate new forms of cultural consumption and/or new innovative market strategies. This book brings together a constellation of contributors to analyze the cultural sector as it seeks to emerge from this existential challenge. The global perspectives presented in this book provide research-based evidence to understand and reflect on an unprecedented period, allowing reflective practitioners to learn and develop from a range of real-world cases. The book will also be of interest to researchers, academics, and students with a particular interest in the management of cultural and creative organizations and crisis management.




European Business


Book Description

Aims to provide a comprehensive study of how European enterprises are coping with the important issues of European integration. Each chapter contains discussion questions, a case study and questions on the case. New chapters cover political and legislative frameworks and there are additional case.




European Business Customs and Manners


Book Description

How to converse, bargain, dine, dress and conduct yourself when doing business in 33 different European countries - including those in the newly-opened Eastern Bloc. This is a complete country-by-country guide for business travellers on customs, cultures and communication. It covers topics from manners and greetings to punctuality practices and business procedures in each different country. Previous business guidebooks have concentrated on the leading industrialised countries of Western Europe; this one offers well-organised complete and newly updated guidance to the smaller nations and those emerging from the former Soviet Bloc.