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Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886–2015

Author : Giulia Crisanti

Publisher : BRILL

Page : 348 pages

File Size : 13,1 MB

Release : 2023-09-25

Category : Social Science

ISBN : 9004678840

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Book Description

From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.



Epica Book 23: Europe's Best Advertising

Author : Epica Awards

Publisher : Bloomsbury Publishing

Page : 402 pages

File Size : 26,95 MB

Release : 2010-08-23

Category : Design

ISBN : 2940447098

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Book Description

This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23: Europe's Best Advertising includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.



Epica Book 23: Europe's Best Advertising

Author : Richard Hogqvist

Publisher : A&C Black

Page : 402 pages

File Size : 22,35 MB

Release : 2010-08-28

Category : Design

ISBN : 2884791086

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Book Description

All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.



Europe in Love

Author : Juan Díez Medrano

Publisher : Routledge

Page : 244 pages

File Size : 48,78 MB

Release : 2020-05-12

Category : Political Science

ISBN : 1000068099

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Book Description

Inter-marriage both reflects and brings social change. This book draws on a unique survey of randomly selected samples of national and European binational couples to demonstrate that the latter are core cells of a future European society. Unrestricted freedom of movement has enabled a rise in the number of lower-class and middle-class binational couples among Europeans. Euro-couples fully integrate in their host cities but secure less support in solving everyday problems than do national ones, partly because of a relatively small network of relatives living close-by. Embeddedness in a dense international network and a cosmopolitan outlook also distinguish them from national couples. The book challenges the view of cosmopolitanism as exclusively middle-class and highlights contrasts between lower-class and middle-class binational couples. Furthermore, it shows that social cosmopolitanism among binational couples is not matched by a commensurate weaker national identification that would enhance support to a more federal Europe. This book is primarily addressed to the general public interested in contemporary European society and to academics interested in inter-marriage. Since the chapters are quasi stand-alone pieces devoted to specific topics, it provides suitable reading material for social stratification, social networks, civil society, popular culture, and European integration undergraduate and graduate courses.





Austerity Across Europe

Author : Sarah Marie Hall

Publisher : Routledge

Page : 196 pages

File Size : 30,3 MB

Release : 2020-11-29

Category : Social Science

ISBN : 0429576900

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Book Description

Drawing together multidisciplinary research exploring everyday life in Europe during times of economic crisis, this book explores the ways in which austerity policies are lived and experienced - often alongside other significant social, political and personal change. With attention to the inequalities produced by these processes and the measures used by individuals, families and communities to help them ‘get by’, it also envisages hopeful, affirmative socio-political futures. Arranged around the themes of intergenerational relations and exchanges, ways of coping through crises, and community, civic and state infrastructures, Austerity Across Europe will appeal to social scientists with interests in everyday life, family practices, neoliberal state policy, poverty and socio-economic inequalities.



Another Song for Europe

Author : Ivan Raykoff

Publisher : Routledge

Page : 297 pages

File Size : 21,9 MB

Release : 2020-11-29

Category : Music

ISBN : 1000245667

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Book Description

The Eurovision Song Contest is famous for its camp spectacles and political intrigues, but what about its actual music? With more than 1,500 songs in over 50 languages and a wide range of musical styles since it began in 1956, Eurovision features the most musically and linguistically diverse song repertoire in history. Listening closely to its classic fan favorites but also to songs that scored low because they were too different or too far ahead of their time, this book delves into the musical tastes and cultural values the contest engages through its international reach and popular appeal. Chapters discuss the iconic fanfare that introduces the broadcast, the supposed formulas for composing successful contest entries, how composers balance aspects of sameness and difference in their songs, and the tension between national genres of European popular music and musical trends beyond the nation’s borders, especially the American influences on a show that is supposed to celebrate an idealized pan-European identity. The book also explores how audiences interact with the contest through musicking experiences that bring people together to celebrate its sounds and spectacles. What can seem like a silly song-and-dance show offers valuable insights into the bonds between popular music and cosmopolitan values for its many followers around the world. From dance parties to flashmobs, parodies to plagiarisms, and orchestras to artificial intelligence, Another Song for Europe will be of particular interest to Eurovision fans, critics, and scholars of popular music, popular culture, ethnomusicology, and European studies.



Epica Book 24: Europe's Best Advertising

Author : Epica Awards

Publisher : Bloomsbury Publishing

Page : 402 pages

File Size : 42,42 MB

Release : 2011-08-30

Category : Design

ISBN : 2940447500

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Book Description

Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.



Nordic, Central, and Southeastern Europe 2016-2017

Author : Marek Payerhin

Publisher : Rowman & Littlefield

Page : 615 pages

File Size : 23,77 MB

Release : 2016-09-02

Category : Education

ISBN : 1475828977

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Book Description

This is an annually updated presentation of each sovereign country in Nordic, Central and Southeastern Europe, past and present. It is organized by individual chapters for each country and presents a complete and authoritative overview of each region’s geography, people, history, political system, constitution, parliament, parties, political leaders, and elections. The combination of factual accuracy and up-to-date detail along with its informed projections make this an outstanding resource for researchers, practitioners in international development, media professionals, government officials, potential investors and students.Now in its 16th edition, the content is thorough yet perfect for a one-semester introductory course or general library reference. Available in both print and e-book formats and priced low to fit student and library budgets.



Childlessness in Europe: Contexts, Causes, and Consequences

Author : Michaela Kreyenfeld

Publisher : Springer

Page : 367 pages

File Size : 46,37 MB

Release : 2017-01-11

Category : Social Science

ISBN : 3319446673

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Book Description

This book is published open access under a CC BY 4.0 license. This open access book provides an overview of childlessness throughout Europe. It offers a collection of papers written by leading demographers and sociologists that examine contexts, causes, and consequences of childlessness in countries throughout the region.The book features data from all over Europe. It specifically highlights patterns of childlessness in Germany, France, the United Kingdom, Finland, Sweden, Austria and Switzerland. An additional chapter on childlessness in the United States puts the European experience in perspective. The book offers readers such insights as the determinants of lifelong childlessness, whether governments can and should counteract increasing childlessness, how the phenomenon differs across social strata and the role economic uncertainties play. In addition, the book also examines life course dynamics and biographical patterns, assisted reproduction as well as the consequences of childlessness. Childlessness has been increasing rapidly in most European countries in recent decades. This book offers readers expert analysis into this issue from leading experts in the field of family behavior. From causes to consequences, it explores the many facets of childlessness throughout Europe to present a comprehensive portrait of this important demographic and sociological trend.