Author : Sjoerd Gehrels
Publisher : Emerald Group Publishing
Page : 231 pages
File Size : 45,45 MB
Release : 2019-07-10
Category : Business & Economics
ISBN : 1789730716
This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
Author : Sjoerd Gehrels
Publisher : Emerald Group Publishing
Page : 213 pages
File Size : 44,58 MB
Release : 2019-07-10
Category : Business & Economics
ISBN : 1789730694
This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
Author : Susan Horner
Publisher : Goodfellow Publishers Ltd
Page : 333 pages
File Size : 25,39 MB
Release : 2017-02-10
Category : Business & Economics
ISBN : 1910158682
Recruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on this important topic from an individual and personal perspective rather than a company perspective.
Author : Conrad Lashley
Publisher : Taylor & Francis
Page : 195 pages
File Size : 36,77 MB
Release : 2024-06-13
Category : Business & Economics
ISBN : 1040043623
This book critically explores conflict and hostility in a range of hospitality settings and from a broad stakeholder perspective. The provision of accommodation, food, and drink in commercial settings has conflict at its core because the commercial transaction between hosts and guests can result in a clash of expectations between the server and served. These service encounters involve stakeholders other than immediate personnel and their clients; owners, managers, local communities, and regulatory and licensing authorities also have concerns about the hotels, restaurants, and bars in their midst. The book recognises that these different stakeholders frequently have common interests but are also in conflict as their needs and goals compete with others. By reviewing these multi-agenda perspectives, the contributors offer new insights into topics such as conflict theory within the hospitality industry, human trafficking, employee conflict, dysfunctional leadership, tall poppy syndrome, and the impacts of over-tourism on host communities. Written by leading international academics, this significant volume will be of interest to students, researchers, and academics interested in critical hospitality studies, sociology, and business, as well as anthropology and culture studies.
Author : Michael Riley
Publisher : Channel View Publications
Page : 209 pages
File Size : 21,92 MB
Release : 2002-02-12
Category : Business & Economics
ISBN : 1873150318
This book is an attempt to understand tourism employment in a holistic way. Using ideas from labour economics, work psychology and industrial sociology the authors look at tourism employment in both its workplace context and its wider economic and social environment and attempt to tell a coherent story. Both behavioural and economic perspectives are used to address questions that are salient to manpower planning, education planning and tourism management. By examining the diversity and commonality within occupations against the background of a dynamic labour market the text develops themes that contribute to our understanding of the behaviour of workers and managers in the industry.
Author : Costa, Vânia Gonçalves
Publisher : IGI Global
Page : 472 pages
File Size : 48,48 MB
Release : 2020-10-09
Category : Business & Economics
ISBN : 179984319X
The tourism industry is an industry of people and is directly dependent on the performance of activities, skills, professionalism, quality, and competitiveness. Approaching the perspective of people management stresses the need to humanize companies, making empowerment and commitment easier. These are key to setting “talents” and, more importantly, to encouraging these individuals to put their creative capacities to the service of the companies for which they work. Only by being collaborative internally does business gain competitive capacity in the global marketplace. This aspect is crucial in tourism in the face of strong and growing competition in the sector. Human Capital and People Management in the Tourism Industry is a crucial reference source that reveals groundbreaking human resource policies for tourism destinations, revolutionary human capital managerial business approaches in tourism, innovative tourism training perspectives, and new tourism qualification prospects. Featuring research on topics such as intellectual capital, human resource management, and financial performance, this book is ideally designed for business managers, entrepreneurs, human resource officers, industry professionals, academicians, students, and researchers.
Author : Simon Barrow
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 34,30 MB
Release : 2011-01-19
Category : Business & Economics
ISBN : 111999554X
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Author : Matthew J. Brannan
Publisher : Edward Elgar Publishing
Page : 217 pages
File Size : 32,28 MB
Release : 2011-01-01
Category : Business & Economics
ISBN : 0857938142
'Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings generated by those employed to serve both the brand and the customer. I recommend reading this book in its entirety. If you are like me, your reading will bring a refreshing fullness to the experience of brands and branding and many new insights.' Mary Jo Hatch, University of Virginia, USBranded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand.This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to 'brand' workers' lives actually enhances or diminishes the meaning and experience of work.Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating.
Author : Alison Green
Publisher : Ballantine Books
Page : 306 pages
File Size : 50,89 MB
Release : 2018-05-01
Category : Business & Economics
ISBN : 0399181822
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Author : Grahame Robert Dowling
Publisher :
Page : 234 pages
File Size : 15,30 MB
Release : 1994
Category : Corporate image
ISBN : 9780582801639
Guide for business to establishing a good corporate reputation through marketing and corporate culture. Advises on dealing with a crisis in a company's reputation. Describes corporate reputations, the factors which affect them, and managing your own corporate reputation. Indexed. Also available in paperback. Author is Associate Professor at the Australian Graduate School of Management.
