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Event Marketing in the Context of Higher Education Marketing and Digital Environments

Author : Florian Neus

Publisher : Springer Nature

Page : 166 pages

File Size : 23,98 MB

Release : 2020-02-25

Category : Business & Economics

ISBN : 3658292628

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Book Description

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. ​About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.



Handbook of Research on New Media Applications in Public Relations and Advertising

Author : Esiyok, Elif

Publisher : IGI Global

Page : 572 pages

File Size : 10,93 MB

Release : 2020-08-07

Category : Business & Economics

ISBN : 1799832031

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Book Description

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.



Mastering In-Person Event (MIPE)

Author : Mohammad Najib bin Mohammad Zaki

Publisher : CHROM ENTERPRISE

Page : 34 pages

File Size : 42,48 MB

Release : 2024-02-01

Category : Business & Economics

ISBN :

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Book Description

Welcome to the dynamic world of event planning and execution! In this e-book, we embark on a comprehensive exploration of the intricacies of hosting successful in-person events. As we transition from the predominantly virtual experiences of recent years to the reinvigorated realm of face-to-face engagements, it's crucial to navigate this new era with confidence and innovation. This guide is more than just a collection of insights; it's a roadmap for event professionals and organizations seeking excellence in every aspect of the event lifecycle. From the heightened expectations of attendees in the digital age to the challenges of budget constraints, venue selection, and the nuances of onsite experiences, each chapter is designed to equip you with practical strategies and valuable knowledge. Discover the art of managing what you can see, master the intricacies of venue selection, delve into effective marketing and promotional strategies, and ensure a seamless onsite experience that reflects your organization's values. We also share inspiring quotes from Salehuddin Ayyubi related to the topics, offering additional wisdom and motivation. Explore the significance of extending engagement beyond the event, leveraging data collection for ROI, and creating year-round digital hubs for continuous content consumption. The world of in-person events is dynamic and ever-evolving, and success lies in adapting and innovating. As you embark on this journey, consider this e-book your trusted companion—a guide that not only imparts knowledge but empowers you to elevate your events to new heights. Embrace the challenges, seize the opportunities, and let this guide be your beacon in the exciting landscape of in-person events. Happy reading, and may your events be nothing short of extraordinary!



eSports Yearbook 2021-23

Author : Julia Hiltscher

Publisher : BoD – Books on Demand

Page : 157 pages

File Size : 15,77 MB

Release : 2024-08-15

Category : Sports & Recreation

ISBN : 3759750710

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Book Description

In our latest yearbook, we explore the strategic dynamics and global impact of eSports, highlighting the revolution of intelligent agents, the fusion of traditional sports, and insights into legal and economic challenges. Personal stories showcase the potential for career development within the vibrant gaming community. This edition celebrates the resilience and spirit of eSports, emphasizing its promising future in competitive gaming. Join us in examining the innovations, cultural shifts, and the passionate community driving the industry forward.



CAPE

Author : Courtney N. Plante

Publisher : Stephen Reysen

Page : 384 pages

File Size : 27,6 MB

Release : 2021-10-19

Category : Psychology

ISBN : 0997628820

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Book Description

Researchers across disciplines have been studying the psychology of fans for decades. Seeking to better understand fan behavior and the various factors motivating fans, researchers have studied dozens of variables in hundreds of studies of different fan groups. To date, however, there have been relatively few attempts to integrate this sizable body of work, pulling together findings across from the field to with a broader, more holistic perspective. This book does exactly that, identifying and concisely summarizing research on 28 separate lines of inquiry on the psychology of fans and integrating it all into an empirically-validated model known as the CAPE model. Useful as a textbook for a fandom studies course and as a handbook for fan researchers, this book is essential reading for anyone looking to better understand the state of fan psychology and wanting to conduct their own research exploring the ins and outs of fans of all sorts!



Impact of ICTs on Event Management and Marketing

Author : Birdir, Kemal

Publisher : IGI Global

Page : 357 pages

File Size : 49,26 MB

Release : 2020-12-04

Category : Business & Economics

ISBN : 1799849554

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Book Description

Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.





Management, 7th Asia-Pacific Edition

Author : John R. Schermerhorn, Jr.

Publisher : John Wiley & Sons

Page : 602 pages

File Size : 40,23 MB

Release : 2020-01-21

Category : Business & Economics

ISBN : 0730369315

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Book Description

Eldenburg's Management is an introductory text that focuses on presenting content in an easy to understand way that encourages students to think critically and draw connections between theory and practice. This new seventh edition has a strengthened focus on technology and features have been updated to help students further consolidate their knowledge. This includes various forms of revision materials such as auto-graded knowledge-check questions and self-skill assessment. There is also a broad variety of concise case studies, including new ones with a strategic focus, which enable instructors to have thought-provoking and engaging tutorials. An exciting addition to the interactive e-text are the new ANZ videos that feature a diverse group of management thought-leaders who give insights and ‘tales from the front.’ This will provide supplementary content for lectures or serve as pre-work for a flipped classroom.



Digital Transformation, Perspective Development, and Value Creation

Author : Małgorzata Pańkowska

Publisher : Taylor & Francis

Page : 219 pages

File Size : 37,69 MB

Release : 2023-10-02

Category : Business & Economics

ISBN : 1000965538

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Book Description

This edited collection aims to provide relevant theoretical frameworks and the latest empirical research findings in the area of business management. It covers case studies provided by teachers visiting the University of Economics in Katowice, Poland, within Erasmus and CEEPUS Programmes. Over 12 years, approximately 25 teachers have been coming year by year to Katowice, presenting their monographic lectures and participating in seminars on their research results and educational achievements. This book contains descriptions of case studies, elaborated by Erasmus and CEEPUS teachers, illustrating that the case study is a method of research as well as a method applied in education and emphasizing the value of qualitative methods by example of case studies. The key benefit of qualitative research is that it allows a researcher to perceive and understand context within which decisions and actions take place. Hence, to understand peoples’ motivations, their reasons, their actions, and the context for their beliefs and actions, qualitative research is the best route. Assuming that business organizations as well as individuals are entirely linked together via the Internet, a new approach to business communication and marketing, business modelling and management are developed to reveal an increase of business synergy effects, the alignment of information and communication technologies (ICT) and business and social value creation, as well as sustainability and environment protection. Through this book, readers have an opportunity to learn about relevance and rigor in qualitative research and how the case study can be applied in various organizational contexts.



Teaching Cases in Tourism, Hospitality and Events

Author : Saurabh Kumar Dixit

Publisher : CABI

Page : 350 pages

File Size : 42,64 MB

Release : 2023-02-28

Category : Business & Economics

ISBN : 1800621000

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Book Description

The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work. Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities and solutions. A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry.