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Everyone is a Designer

Author : Mieke Gerritzen

Publisher : Netherlands Design Institute

Page : 144 pages

File Size : 32,20 MB

Release : 2001

Category : Business & Economics

ISBN :

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Book Description

Will the Internet of the future just be enhanced television with 'buy-now' features? Is it destined to become no more than another leisure and commerce medium, or can it be steered away from this fate by designers, taking it to surprising new directions? In this manifesto designers, critics and multimedia specialists such as Kevin Kelly, Max Kisman, Steven Heller, Aaron Betsky, and Dagan Cohen express their opinions in sharp, thought-provoking questions and declarations. In a social milieu continually transformed by computers and communication technologies, can design make a difference? Has interactive design lost its battle to interface ignorance? Are we faced with a future in which our bodies will be the interface? Everyone is a Designer is meant to inspire new creativity with its incisive look at the new "Design Economy."



Design, When Everybody Designs

Author : Ezio Manzini

Publisher : MIT Press

Page : 257 pages

File Size : 36,7 MB

Release : 2015-02-20

Category : Design

ISBN : 0262028603

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Book Description

The role of design, both expert and nonexpert, in the ongoing wave of social innovation toward sustainability. In a changing world everyone designs: each individual person and each collective subject, from enterprises to institutions, from communities to cities and regions, must define and enhance a life project. Sometimes these projects generate unprecedented solutions; sometimes they converge on common goals and realize larger transformations. As Ezio Manzini describes in this book, we are witnessing a wave of social innovations as these changes unfold—an expansive open co-design process in which new solutions are suggested and new meanings are created. Manzini distinguishes between diffuse design (performed by everybody) and expert design (performed by those who have been trained as designers) and describes how they interact. He maps what design experts can do to trigger and support meaningful social changes, focusing on emerging forms of collaboration. These range from community-supported agriculture in China to digital platforms for medical care in Canada; from interactive storytelling in India to collaborative housing in Milan. These cases illustrate how expert designers can support these collaborations—making their existence more probable, their practice easier, their diffusion and their convergence in larger projects more effective. Manzini draws the first comprehensive picture of design for social innovation: the most dynamic field of action for both expert and nonexpert designers in the coming decades.



100 Things Every Designer Needs to Know About People

Author : Susan Weinschenk

Publisher : Pearson Education

Page : 438 pages

File Size : 12,25 MB

Release : 2011-04-14

Category : Computers

ISBN : 0132658607

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Book Description

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.



Designing a World for Everyone

Author : Jeremy Myerson

Publisher : Lund Humphries Publishers Limited

Page : 144 pages

File Size : 42,79 MB

Release : 2021-06-10

Category : Design

ISBN : 9781848224636

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Book Description

The way we experience the world is largely through the design of the places, products, communications, services and systems we encounter every day. Design determines how difficult or easy it is to achieve certain things - whether boarding a plane, taking a bath, cooking a meal, crossing the street or making a call, we all want a world that works ......



Design for Good

Author : John Cary

Publisher : Island Press

Page : 281 pages

File Size : 12,24 MB

Release : 2017-10-03

Category : Architecture

ISBN : 1610917936

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Book Description

The book reveals a new understanding of the ways that design shapes our lives and gives professionals and interested citizens the tools to seek out and demand designs that dignify.



Building For Everyone

Author : Annie Jean-Baptiste

Publisher : John Wiley & Sons

Page : 272 pages

File Size : 40,16 MB

Release : 2020-08-20

Category : Business & Economics

ISBN : 1119646235

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Book Description

Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.



Graphic Design For Everyone

Author : Cath Caldwell

Publisher : National Geographic Books

Page : 0 pages

File Size : 26,75 MB

Release : 2019-08-06

Category : Art

ISBN : 146548180X

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Book Description

Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level. This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral. Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message. Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more. If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.



Design for People

Author : Karrie Jacobs

Publisher :

Page : 0 pages

File Size : 18,87 MB

Release : 2016

Category : Design services

ISBN : 9781938922855

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Book Description

Most design books focus on outcome rather than on process. Scott Stowell's Design for People is groundbreaking in its approach to design literature. Focusing on 12 design projects by Stowell's design firm, Open, the volume offers a sort of oral history as told by those involved with each project--designers, clients, interns, collaborators and those who interact with the finished product on a daily basis. In addition to the case studies, the book features texts from influential figures in the design world, including writer Karrie Jacobs, founding editor-in-chief of Dwell magazine; plus contributions from Pierre Bernard, revolutionary French graphic artist and designer; Charles Harrison, pioneering industrial designer; Maira Kalman, artist and writer; Wynton Marsalis, composer and musician; Emily Pilloton, design activist and author of Design Revolution; Michael Van Valkenburgh, landscape architect and professor at Harvard's Graduate School of Design; and Alissa Walker, design writer and urban advocate.



Meeting Design

Author : Kevin M. Hoffman

Publisher : Rosenfeld Media

Page : 241 pages

File Size : 30,30 MB

Release : 2018-03-15

Category : Business & Economics

ISBN : 1933820373

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Book Description

Meetings don’t have to be painfully inefficient snoozefests—if you design them. Meeting Design will teach you the design principles and innovative approaches you’ll need to transform meetings from boring to creative, from wasteful to productive. Meetings can and should be indispensable to your organization; Kevin Hoffman will show you how to design them for success.



The Politics of Design

Author : Ruben Pater

Publisher : BIS Publishers

Page : 32 pages

File Size : 42,2 MB

Release : 2016-07-07

Category : Art

ISBN : 9789063694227

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Book Description

Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.