Book Description

Excellence in Business Communication has long provided instructors and students with the most current communication strategies and practices used in today's workplace. The new edition combines the strong writing skills direction that this text is known for with important revisions that focus on social media and technology in business. KEY TOPICS: Achieving Success through Effective Business Communication; Communicating in Teams and Mastering Listening and Nonverbal Communication;Communicating Interculturally; Planning Business Messages;Writing Business Messages;Completing Business Messages; Crafting Messages for Electronic Media;Writing Routine and Positive Messages;Writing Negative Messages;Writing Persuasive Messages;Planning Reports and Proposals;Writing Reports and Proposals;Completing Reports and Proposals;Designing and Delivering Oral and Online Presentations;Building Careers and Writing Résumés;Applying and Interviewing for Employment MARKET: Appropriate for Business Communication - Oral and Written courses.