Author : Manish Sharma
Publisher : Manish Sharma
Page : 214 pages
File Size : 35,49 MB
Release : 2023-10-28
Category : Antiques & Collectibles
ISBN :
The purpose of writing this book is to help FMCG professionals to understand every aspect, whether it is related to understanding the concept of FMCG, FMCG terminologies, food supply chain, food safety challenges, food product market, legal food regulation compliance nationally or internationally, FSMS (Food Safety Management System) certification, food hygiene practices, and many more.
Author : Manish Sharma
Publisher : Manish Sharma
Page : 252 pages
File Size : 31,42 MB
Release : 2023-10-28
Category : Antiques & Collectibles
ISBN :
The purpose of writing this book is to help all food lovers across the globe to get at a glance handy foods, snacks, cookies, cakes & desserts, and pizza details within a minute. The book covers various topics related to food safety hygiene, food supply chain, food safety challenges, a wide range of food products, food safety regulations, and one fascinating topic on the choice between vegetarian and non-vegetarian foods with pros and cons. Please find this small pocketbook very useful
Author : Manish Sharma
Publisher : Manish Sharma
Page : 190 pages
File Size : 47,64 MB
Release : 2023-10-28
Category : Antiques & Collectibles
ISBN :
Everyone on this earth has gone through various phases of Life, right from their childhood to their final destiny. This journey of Life brought them many bitter and sweeter experiences; those with a passage of time in the later stage of Life seem to be of amusing moments, and you started laughing at yourself. It is a tragedy that bitter experience is always more frequent than sweeter experience and always teaches us a lesson. Each one of us feels great when we remember old memories of Life and would like to live past life time and again. It is just like a beautiful dream you have seen once and wanted to recur. This book is all about those small funny life events where every moment was so powerful to change your final destiny, and you were unaware of this or did not realize it. It is a combination of science, management principles, spirituality, emotions, morality, and social science explained funnily. It is sure that you can't decide your destiny as per your will or wish; surrounding circumstances at that time determine your life path, and you have only to follow them. The situation at that time may encourage or discourage you, but later, you will realize that was the only best possible way. This book is a collection of small funny stories, and each one of you will enjoy reading this book till the last page.
Author : Greg Thain
Publisher : First Edition Design Pub.
Page : 525 pages
File Size : 37,4 MB
Release : 2014-07-11
Category : Business & Economics
ISBN : 1622876474
This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever
Author : Khatib Munaf (author)
Publisher : BecomeShakespeare.com
Page : 111 pages
File Size : 26,60 MB
Release : 2020-07-14
Category : Business & Economics
ISBN : 9389759676
The minor points which usually people neglect can become a major threat in sales and distribution to cover up all the minutes of channel distribution this book can stand as a helping hand to understand the system of sales and distribution for further growth and progress. When it comes to channel distribution there is always a thought that how come multinational distribution companies manage to be on top or how or what formula they retain the top market position. To Cover up such question the book can be helpful to understand the sales and distribution system which they follow diligently. Covering all the major aspects of distribution in house and out house such as modern trade, wholesaler, reseller, customer service and habits of staff which can be covered and corrected to attain and maintain success throughout.
Author : Greg Thain
Publisher : John Wiley & Sons
Page : 178 pages
File Size : 35,95 MB
Release : 2012-07-12
Category : Business & Economics
ISBN : 111837424X
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.
Author : T N Hari
Publisher : Bloomsbury Publishing
Page : 163 pages
File Size : 46,41 MB
Release : 2019-10-07
Category : Business & Economics
ISBN : 9389351103
Saying No to Jugaad is a riveting account of how the start-up ecosystem in India evolved rapidly in the last 10 years. Ushering in a new turn in the country's economy that shook up existing ways of doing business, start-ups brought together investors and a rare breed of entrepreneurs to create a set of unicorns focused, for the first time, on solving the country's problems. The book busts some of the common myths around e-commerce businesses and describes the evolution of grocery as the mother of all categories in this sector. It also is the story of how start-ups go through different distinct stages as they evolve and mature. The courage needed to hold your ground when the world seems to have a contrarian view, the relentless focus on customer centricity and the emphasis on foundation-building are illustrated through lucid and stirring stories. Entertaining and anecdotal, the book is not a panegyric about the founders or the company but is the story of real people and a real company with real flaws but also several great ideas and moments. Saying No to Jugaad vividly captures the vision, culture and commitment to values which has made Bigbasket one of India's most successful start-ups.
Author : Ravi Wazir
Publisher : Ravi Wazir
Page : 353 pages
File Size : 48,10 MB
Release : 2015-03-01
Category : Business & Economics
ISBN : 1508445583
Do you dream of starting your own restaurant? Venturing into the restaurant business is the popular choice of many prospective entrepreneurs today. Yet of all the eateries cropping up at a rapid pace, only a few survive! The 3rd Edition includes two new chapters, more articles and several other updates. Discover how to manage risks associated with the business and make well informed choices for your startup. * If you simply wish to get a reality check on the trade, use this book as a primer. * If you are a serious entrepreneur looking to realise your restaurant dream, this book will help you develop a roadmap. * If you are a hospitality student or academician keen to revisit your understanding, this book will serve as a reference source. I have packed in information on the nuts and bolts of the restaurant industry as well as techniques to handle money, marketing, manpower and operational issues. I have shared proven techniques and strategies honed by hospitality professionals over decades, many of which I've used when conceptualizing and developing several food businesses. Whether you are a businessman with no knowledge of restaurants, a practising professional or an industry student, this book will help you avoid painful mistakes and do it right the first time....
Author : Manal Haddad
Publisher : Lulu.com
Page : 111 pages
File Size : 18,14 MB
Release : 2016-01-27
Category : Business & Economics
ISBN : 1483444368
An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?
Author : Michael Waldmann
Publisher : Oxford University Press
Page : 769 pages
File Size : 36,61 MB
Release : 2017
Category : Psychology
ISBN : 0199399557
Causal reasoning is one of our most central cognitive competencies, enabling us to adapt to our world. Causal knowledge allows us to predict future events, or diagnose the causes of observed facts. We plan actions and solve problems using knowledge about cause-effect relations. Without our ability to discover and empirically test causal theories, we would not have made progress in various empirical sciences. The handbook brings together the leading researchers in the field of causal reasoning and offers state-of-the-art presentations of theories and research. It provides introductions of competing theories of causal reasoning, and discusses its role in various cognitive functions and domains. The final section presents research from neighboring fields.
