Book Description

For many people, CSR is a matter of interest to know about it, for many others it is a practice made mandatory by the Governments, a lot of researchers are focusing on the best practices under the CSR executions, many approaches and methodologies are being followed by various segments of the society. Students of every stream of Management under the BBA and MBA (Consumer behaviour, Marketing, Human Resources, Finance, Product Development, Production, and Logistics) need to know what CSR is and what rote it plays in the corporations. For those students who are targeting their careers in the field of Corporate Social Responsibility, present book is a compulsory reading. Apart from the Management, students of Economics/Business Economics (MA Economics and MBE) can also find this book quite useful. The trends in CSR investments are always a point of attraction, the book gives a fair idea about CSR investments and returns. Students of public administration (MPA, aspirant of civil services) have a keen interest in the development of the society, CSR being a mandatory exercise creates a lot of opportunities for social and infrastructural developments, and knowledge of CSR in that regard is an important tool. Further, students of Social-Work courses (BSW, MSW) will be, immensely benefitted with this book.