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Extended Reality in Practice

Author : Bernard Marr

Publisher : John Wiley & Sons

Page : 275 pages

File Size : 10,8 MB

Release : 2021-07-26

Category : Business & Economics

ISBN : 1119695171

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Book Description

WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‑profit spectrums. Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies. An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they’re turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders. You’ll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences. Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.



Virtual and Augmented Reality (VR/AR)

Author : Ralf Doerner

Publisher : Springer

Page : 0 pages

File Size : 13,23 MB

Release : 2022-01-13

Category : Computers

ISBN : 9783030790615

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Book Description

This comprehensive textbook offers a scientifically sound and at the same time practical introduction to Virtual and Augmented Reality (VR/AR). Readers will gain the theoretical foundation needed to design, implement or enhance VR/AR systems, evaluate and improve user interfaces and applications using VR/AR methods, assess and enrich user experiences, and develop a deeper understanding of how to apply VR/AR techniques. Whether utilizing the book for a principal course of study or reference reading, students of computer science, education, media, natural sciences, engineering and other subject areas can benefit from its in-depth content and vivid explanation. The modular structure allows selective sequencing of topics to the requirements of each teaching unit and provides an easy-to-use format from which to choose specific themes for individual self-study. Instructors are provided with extensive materials for creating courses as well as a foundational text upon which to build their advanced topics. The book enables users from both research and industry to deal with the subject in detail so they can properly assess the extent and benefits of VR/AR deployment and determine required resources. Technology enthusiasts and professionals can learn about the current status quo in the field of VR/AR and interested newcomers can gain insight into this fascinating world. Grounded on a solid scientific foundation, this textbook, addresses topics such as perceptual aspects of VR/AR, input and output devices including tracking, interactions in virtual worlds, real-time aspects of VR/AR systems and the authoring of VR/AR applications in addition to providing a broad collection of case studies.



Extended Reality Usage During COVID 19 Pandemic

Author : Anitha S. Pillai

Publisher : Springer Nature

Page : 148 pages

File Size : 18,13 MB

Release : 2022-01-24

Category : Technology & Engineering

ISBN : 3030913945

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Book Description

This book explores the benefits to online teaching incorporating extended reality technologies both from a teacher’s and from a students’ perspective. As we are all aware, the COVID-19 pandemic has created a worldwide lock down which is clearly visible in individuals’ shifting behaviour as they are keeping away from public contact, large events, weddings, places of worship, public transportation, restaurant, flights, shopping malls, etc. People across the world have adopted to Work From Home (WFH) concept using digital technology. They are teaching, learning, conducting meetings, seminars, etc., using digital medium. As people were not allowed to go out and buy things, online shopping was in demand and extensible reality helped in marketing the products and customers could also have a better shopping experience. Gaming industry has always brought in many new games for children and adults. Healthcare sector also leveraged the benefits of this technology to the fullest extent. The use of augmented and virtual reality in art and museum is also highlighted. Our book presents the different sectors that have benefitted using this technology during this time of crisis. This book will be very useful for students, professionals and researchers working in the area of virtual, augmented or mixed reality. Our aim is to bring out the use of this technology during the COVID-19 pandemic so that the readers are exposed to the various applications of this technology.



Methodologies and Use Cases on Extended Reality for Training and Education

Author : Anacleto Correia

Publisher :

Page : 0 pages

File Size : 38,84 MB

Release : 2022

Category : Artificial intelligence

ISBN : 9781668433997

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Book Description

"The objective of this book is to describe, for the domain of education and training, the current research status of extended reality usage, discuss the foreseen advancements in the design and development of various types of immersive learning environments, as well as the emerging pedagogical innovations in the field"--



Take Me with You

Author : Tara Altebrando

Publisher : Bloomsbury Publishing USA

Page : 388 pages

File Size : 47,81 MB

Release : 2020-06-23

Category : Young Adult Fiction

ISBN : 1681197499

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Book Description

"Repeatedly surprising and genuinely chilling." - E. Lockhart, bestselling author of We Were Liars and Genuine Fraud From the acclaimed author of The Leaving comes a new psychological thriller that challenges our trust in the electronic devices we keep close. Eden, Eli, Marwan, and Ilanka barely know each other beyond having a class or two together. But when they are all summoned via messaging app to an empty classroom after school, they find a small cube sitting on a desk. Its sides light up with rules for them: Do not tell anyone about the device. Never leave the device unattended. And then, Take me with you . . . or else. At first they think it's some kind of prank or a social experiment orchestrated by the school administration. Still, they follow its instructions until the newly-formed group starts to splinter. Nobody has time for these games--their lives are complicated enough. But the device seems increasingly invested in the private details of their lives. And disobeying its rules has scary--even life-threatening--consequences . . . This timely thriller probes our dependence on personal technology and challenges the notion that our devices are keeping us connected. The truth may very well be the opposite.



Emerging Trends and Impacts of the Internet of Things in Libraries

Author : Holland, Barbara

Publisher : IGI Global

Page : 253 pages

File Size : 40,90 MB

Release : 2020-06-26

Category : Language Arts & Disciplines

ISBN : 1799847438

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Book Description

Over the years, new IT approaches have manifested, including digital transformation, cloud computing, and the internet of things (IoT). They have had a profound impact on the population, including libraries. Many organizations can save on their IT budget by adopting these new approaches because they provide technology in easier ways, often at lower costs and to the benefit of users. Emerging Trends and Impacts of the Internet of Things in Libraries is a critical research publication that explores advancing technologies, specifically the internet of things, and their applications within library settings. Moreover, the book will provide insights and explore case studies on smart libraries. Featuring a wide range of topics such as smart technology, automation, and robotics, this book is ideal for librarians, professionals, academicians, computer scientists, researchers, and students working in the fields of library science, information and communication sciences, and information technology.



Transdisciplinary Perspectives on Risk Management and Cyber Intelligence

Author : Dall'Acqua, Luisa

Publisher : IGI Global

Page : 273 pages

File Size : 16,62 MB

Release : 2020-08-28

Category : Computers

ISBN : 1799843408

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Book Description

The emergence of artificial intelligence has created a vast amount of advancements within various professional sectors and has transformed the way organizations conduct themselves. The implementation of intelligent systems has assisted with developing traditional processes including decision making, risk management, and security. An area that requires significant attention and research is how these companies are becoming accustomed to computer intelligence and applying this technology to their everyday practices. Transdisciplinary Perspectives on Risk Management and Cyber Intelligence is a pivotal reference source that provides vital research on the application of intelligent systems within various professional sectors as well as the exploration of theories and empirical findings. While highlighting topics such as decision making, cognitive science, and knowledge management, this publication explores the management of risk and uncertainty using training exercises, as well as the development of managerial intelligence competency. This book is ideally designed for practitioners, educators, researchers, policymakers, managers, developers, analysts, politicians, and students seeking current research on modern approaches to the analysis and performance of cyber intelligence.



Pygmalion's Spectacles

Author : Stanley G. Weinbaum

Publisher : The Floating Press

Page : 32 pages

File Size : 13,30 MB

Release : 2012-06-01

Category : Fiction

ISBN : 1775562980

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Book Description

Sci-fi luminary Stanley G. Weinbaum first broke through with the hugely influential story "A Martian Odyssey," one of the first to depict an alien being in a somewhat sympathetic light. Written in 1935, the short tale "Pygmalion's Spectacles" is no less innovative: it centers around the implications of a technology that's surprisingly close to what we now call virtual reality.



Virtual Reality

Author : Samuel Greengard

Publisher : MIT Press

Page : 266 pages

File Size : 41,52 MB

Release : 2019-09-10

Category : Computers

ISBN : 0262537524

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Book Description

A comprehensive overview of developments in augmented reality, virtual reality, and mixed reality—and how they could affect every part of our lives. After years of hype, extended reality—augmented reality (AR), virtual reality (VR), and mixed reality (MR)—has entered the mainstream. Commercially available, relatively inexpensive VR headsets transport wearers to other realities—fantasy worlds, faraway countries, sporting events—in ways that even the most ultra-high-definition screen cannot. AR glasses receive data in visual and auditory forms that are more useful than any laptop or smartphone can deliver. Immersive MR environments blend physical and virtual reality to create a new reality. In this volume in the MIT Press Essential Knowledge series, technology writer Samuel Greengard offers an accessible overview of developments in extended reality, explaining the technology, considering the social and psychological ramifications, and discussing possible future directions. Greengard describes the history and technological development of augmented and virtual realities, including the latest research in the field, and surveys the various shapes and forms of VR, AR, and MR, including head-mounted displays, mobile systems, and goggles. He examines the way these technologies are shaping and reshaping some professions and industries, and explores how extended reality affects psychology, morality, law, and social constructs. It's not a question of whether extended reality will become a standard part of our world, he argues, but how, when, and where these technologies will take hold. Will extended reality help create a better world? Will it benefit society as a whole? Or will it merely provide financial windfalls for a select few? Greengard's account equips us to ask the right questions about a transformative technology.



Multidisciplinary Applications of Extended Reality for Human Experience

Author : Kajla, Tanveer

Publisher : IGI Global

Page : 513 pages

File Size : 40,53 MB

Release : 2024-08-01

Category : Computers

ISBN :

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Book Description

In today's rapidly evolving digital landscape, extended reality (XR) technologies have emerged as transformative tools that blur the boundaries between the physical and digital worlds. However, with this innovation comes a host of complex challenges. From ethical considerations in virtual reality research to legal and regulatory hurdles in extended reality, navigating this dynamic terrain requires a deep understanding of technology and human behavior. The lack of comprehensive resources that bridge these disciplines poses a significant barrier to those seeking to harness the full potential of immersive technologies. Multidisciplinary Applications of Extended Reality for Human Experience addresses this critical gap by offering a multidisciplinary exploration of XR's impact on society. Through expert contributions from diverse fields, including psychology, sociology, design, and culture, this book provides a comprehensive understanding of how XR technologies are reshaping human perceptions and interactions. It serves as a foundational text for academics, researchers, and industry professionals seeking to navigate the complexities of immersive technologies and their profound implications for human life.