Book Description

Facebook is where you go to stalk your ex, chat with your BFFs, and post your post-vacation selfies. If you're a marketer, Facebook is the platform where you can find 2.6 billion potential customers.Facebook Is the Third Most Popular Site in the World. It's next only to Google and YouTube. Facebook Users Have Uploaded 250 Billion Photos. This means 350 million photos are uploaded to Facebook every single day! Do you want to reach people online? Facebook is the single best alternative to Google AdWords. Don't get me wrong, AdWords is awesome. But it's also expensive. Facebook is huge. In fact, it's the number one social media site in the world. As a marketer, this means you only have that long to catch someone's attention. Facebook Is a Popular Platform for Marketers. 86.3% of marketers use Facebook to promote a brand.For marketers, this means even better targeting across a variety of platforms; and as we've already seen on Instagram, some audiences are better reached on the photo-centric network than on Facebook, and vice versa. Facebook has also invested in virtual reality, which, according to many experts, is set to explode in 2020. Virtual reality could be the next frontier of browsing, and it just might replace desktop in the process.E-commerce is yet another big focus, as Facebook plans to roll out a shopping section with select retail partners in the coming months. And don't forget Instant Articles, which will bring news media directly onto the platform-concentrating user behavior even more while also creating more and varied opportunities for ad placements. The form could also be rolled out to brands looking for more engagement with their content, but perhaps on a pay-to-play basis.Everybody knows that Facebook is really good at driving traffic. But when it comes to converting that traffic, things get more complex. If you've been having a hard time turning Facebook fans into customers, then this book is for you.We've penned this ebook to help you fully leverage the Facebook ads platform for business growth and to take your social media marketing to the next level. We'll explain what tools Facebook offers to identify, understand, reach, and ultimately persuade your intended audience. We'll give you a full overview of the awesome power of Facebook.Out of Facebook's two billion monthly users, the average person spends a minimum of 50 minutes a day on one of Facebook's products-more than any other network. Whether you're trying to build brand awareness, increase sales and leads, or do all of the above, Facebook ads can help you reach your business goals at every stage of the customer journey. In this book, you'll discover: -How to use ads efficiently to increase your brand's reach-The specific ways you can target and retarget audiences-Crucial A/B tests every marketer should conduct to lower costs-Common ROI metrics advertisers can't afford to get wrong-Expert techniques for taking your ad strategy to the next levelIn this book, you will familiarize yourself with a popular social media platform called Facebook, and you will learn some amazing fact about Facebook, the benefits of using Facebook, how Facebook works, how you can make the best out of Facebook, you will acquit with easy to implement a Facebook strategy to boost following, increase engagement, and gain authority with both organic and inorganic reach, and finally how you can leverage from Facebook as an internet marketer. All these things put together to help you in your next campaign. Hope you will find it interesting. Read! Sit back! and relax!Remember that every industry and audience is different. I don't recommend implementing all of the strategies in the book right now. Instead, look at your data and see where you can make the most improvements, then pick a handful of strategies to try. Keep what works, discard what doesn't, then try another strategy. Rinse and repeat.