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The Facebook Guide to Small Business Marketing

Author : Ramon Ray

Publisher : John Wiley & Sons

Page : 290 pages

File Size : 26,17 MB

Release : 2013-02-05

Category : Computers

ISBN : 1118234766

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Book Description

The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.



Facebook Marketing for Small Business

Author : Arnel Leyva

Publisher : Sourcebooks, Inc.

Page : 154 pages

File Size : 32,95 MB

Release : 2015-07-24

Category : Business & Economics

ISBN : 1623156343

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Book Description

Advertise Your Business Today with Tomorrow's Strategies If you run a small business, then Facebook is your new best friend. Facebook can help you find new customers, promote brand loyalty, and turn awareness into sales. But the internet changes quickly. To take advantage of everything Facebook has to offer, you'll need the newest tools and the most reliable techniques. That's why Arnel Leyva and Natalie Law created Facebook Marketing for Small Business. Facebook Marketing for Small Business is your concise guide to the Facebook marketing strategies that are working for today's biggest and most successful companies. Leyva and Law will show you how to apply sophisticated marketing techniques to your own small business—and how to profit from them. With: Step-by-step instructions and full-color screenshots Handy guide to optimize your Facebook business page Tools for creating Facebook ads and tracking your results Real-life examples of Facebook marketing success stories Pro tips for using Instagram, Twitter, promotions, sweepstakes, and e-commerce Facebook Marketing for Small Business gives you everything you need to improve your online marketing today.



The Facebook Marketing Book

Author : Dan Zarrella

Publisher : "O'Reilly Media, Inc."

Page : 287 pages

File Size : 40,42 MB

Release : 2010-12-21

Category : Business & Economics

ISBN : 1449302726

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Book Description

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators



Engagement Marketing

Author : Gail F. Goodman

Publisher : John Wiley & Sons

Page : 224 pages

File Size : 30,7 MB

Release : 2012-05-01

Category : Business & Economics

ISBN : 1118101022

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Book Description

A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.



Small Business Marketing For Dummies

Author : Barbara Findlay Schenck

Publisher : John Wiley & Sons

Page : 386 pages

File Size : 37,6 MB

Release : 2011-03-04

Category : Business & Economics

ISBN : 1118054458

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Book Description

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.



Facebook Marketing

Author : Steven Holzner

Publisher : Pearson Education

Page : 504 pages

File Size : 32,12 MB

Release : 2008-08-28

Category : Business & Economics

ISBN : 0768686253

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Book Description

Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and don’ts Joining the right Facebook Groups–or starting your own Creating a Facebook blog that attracts paying customers Promoting products and services with free Facebook Marketplace classifieds Hosting your own Facebook events: from company picnics to concerts Successfully advertising on Facebook, without overspending Promoting your business within today’s most popular Facebook applications Tracking the results of your advertising Using brand-new viral video marketing techniques Driving even more Web traffic to your Facebook pages Building your own Facebook applications



Facebook Marketing All-in-One For Dummies

Author : Amy Porterfield

Publisher : John Wiley & Sons

Page : 788 pages

File Size : 37,96 MB

Release : 2012-12-05

Category : Business & Economics

ISBN : 1118466802

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Book Description

Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.





Facebook Marketing Mastery: A Guide for Small Business Marketing

Author : Jill W. Fox

Publisher : Simple Marketing Academy

Page : 43 pages

File Size : 29,81 MB

Release :

Category : Business & Economics

ISBN :

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Book Description

In today’s world, it’s super important for your small business to have a presence on social media. Facebook is still the largest social media network in the world. Facebook Marketing Mastery: Your Actionable Guide for Small Business Growth empowers you to harness the potential of this platform and skyrocket your brand to new heights. This book will provide details on how to use Facebook to help grow your small business. Introduction: Explore the vital role of social media in business and delve into the vast potential of Facebook as a dynamic marketing tool. Gain insights into why establishing a solid online presence is crucial for your small business success. Understanding Facebook: Discover the foundational features of Facebook and grasp the significance of creating a dedicated business page. Uncover the key elements that make a Facebook business page an indispensable asset for your brand. Setting up a Facebook Business Page: Follow our step-by-step guide to effortlessly create an engaging business page. Learn the art of choosing an attention-grabbing name, incorporating visually appealing elements, and optimizing the crucial "About" section. Content Creation for Your Facebook Page: Master the art of content creation with in-depth insights into various content types – text, images, videos, live videos, and stories. Create a content calendar and plan out which posts will include images, graphics or videos. Growing Your Audience: Understand the importance of audience engagement and employ effective strategies to boost page likes and followers. Join or create Facebook groups to help position your small business as a leader in your industry. Using Facebook Ads: Navigate the world of Facebook Ads with an overview, a guide to creating your first ad, and a deep dive into ad targeting. Use Facebook ads to greatly expand your reach and connect with your ideal customers. Measuring Success on Facebook: Introduction to Facebook Insights, tracking engagement, and reach. Learn about Facebook Insights, and how these analytics can help you improve your Facebook marketing. Case Studies: See how these strategies can help small businesses to thrive on Facebook. Staying Up-to-Date: Stay ahead of the curve by keeping abreast of Facebook's updates and new features. Learn how to adapt your strategy to changes, ensuring your small business remains at the forefront of social media marketing. Conclusion: Complete your journey with a concise review of all the key points in the book. Find encouragement and motivation for the exciting path that lies ahead for your small business. Facebook Marketing Mastery: Begin your small business marketing journey on Facebook today and see how properly using this platform can help your business grow!



Small Business Marketing Kit For Dummies

Author : Barbara Findlay Schenck

Publisher : John Wiley & Sons

Page : 391 pages

File Size : 28,18 MB

Release : 2012-08-02

Category : Business & Economics

ISBN : 1118383079

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Book Description

Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump-start on putting your new skills to work If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.