Faceless Marketing Masterclass


Book Description

Introduction to Faceless Marketing: A New Digital Success Concept In an era where digital presence often equates to personal vulnerability, many individuals seek to make money online while maintaining anonymity. This pursuit has led to the rise of faceless marketing—a revolutionary approach in digital marketing. This synopsis outlines the principles, benefits, and transformative potential of faceless marketing for aspiring online entrepreneurs. The Path to Faceless Marketing The journey to making money online usually begins with a search for "how to make money online." This search often leads to various methods promising quick riches, which frequently fail to deliver. After numerous unsuccessful attempts, I discovered faceless marketing, which changed my digital marketing approach. Faceless Marketing Concept Faceless marketing allows individuals to start and grow online businesses while remaining anonymous. By leveraging digital marketing strategies without revealing their identity, marketers can achieve financial success and maintain privacy in today's digital landscape. The Power of Anonymity Anonymity is a key benefit of faceless marketing. In an age where personal data is easily exploited, staying anonymous protects marketers from potential risks while enabling them to engage effectively with their audience. This focus on content quality and value, rather than personal branding, enhances the marketing approach. Building Trust and Authority Anonymously Contrary to the belief that personal exposure is necessary for building trust and authority, faceless marketing proves that credibility can be established without revealing one's identity. Through consistent, high-quality content and strategic engagement, faceless marketers can build a loyal audience that trusts their expertise and values their contributions. Faceless Marketing Strategy A successful faceless marketing strategy involves: Understanding the Target Audience: Delivering valuable content that addresses their needs. Using Digital Marketing Tools: Implementing SEO, social media marketing, and email marketing to reach and engage with the audience. Content Creation: Producing informative blog posts, videos, and podcasts without showing the marketer's face. Leveraging forums and social media groups that support anonymous interactions can further enhance reach. Monetizing a Faceless Brand Like any marketing strategy, the goal of faceless marketing is monetization. This can be achieved through digital products, affiliate marketing, and advertising. Building a strong, recognizable brand that consistently delivers value allows faceless marketers to introduce various revenue streams tailored to their audience's needs. Faceless marketing represents a significant shift in digital marketing and online business. By prioritizing anonymity and focusing on high-quality content, faceless marketers can build successful, profitable enterprises without personal exposure. This innovative approach not only protects privacy but also opens new opportunities for those hesitant to engage in digital marketing due to identity concerns. As the digital landscape continues to evolve, faceless marketing offers a compelling blueprint for achieving financial success while maintaining anonymity.




One Million Followers, Updated Edition


Book Description

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.




Leveling Up


Book Description

What happens when you approach the real world like a video game? You start winning--at life. In this radical new perspective on achieving success, marketing leader and eSports player Eric Siu outlines 15 personal power-ups that will help you unlock your passion and level up your life. You'll follow the same steps that Siu used to transform himself from academic and social failure to wildly successful marketing entrepreneur and podcaster--by applying his mindset as a competitive eSports gamer to real-life situations. Siu didn't stop playing video games; he just started gaming in his real life, setting himself quests, goals, and rewards at each level. Now, he's passing the torch to you. In Leveling Up, Siu challenges you to conquer the real world by accumulating 15 personal power-ups that will help you focus on your passion and develop it into a winning career. Every chapter brings insights and stories, advice from others who have succeeded, and a quest that you must undertake. Master all 15 levels, and you'll even unlock a special bonus to help you build the life of your dreams. Are you ready to test your might?




The Social Media Marketing Book


Book Description

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0




Botanical Colour at Your Fingertips


Book Description

Do you love plants? Do you love crafting? Would you like to dye your own fabric, yarn or clothing? Learn the relaxing art of botanical dyeing with natural dyer, Rebecca Desnos. Connect with nature and open your eyes to the colour potential of plants. Discover how to: produce a wide palette of colours, including pink from avocados, yellow from pomegranates and coral from eucalyptus leaves; extract dye from just about any plant from the kitchen, garden or wild; use the ancient method of soya milk mordanting to achieve rich and long-lasting colour on plant fibres, such as cotton and linen; produce reliable colours that withstand washing and exposure to light.




Drawn on the Way


Book Description

Learn to observe the world more deeply—with curiosity, empathy, and joy—as you sketch the stories unfolding all around you. In Drawn on the Way, Sarah Nisbett shares her techniques for creating captivating line drawings that capture the moments and moods that you encounter on the train, in a café, outdoors, anywhere: a young woman lost in thought, a pair of hands clasped on a lap, a peppy beagle, a pair of jeans-clad crossed legs. Sarah invites you to see the people, animals, places, and objects you draw with compassionate curiosity—as more than a stranger or inanimate object, but as someone or something with a story worth knowing or imagining. Even if you are inexperienced at drawing or don’t consider yourself an artist, you can learn how to create sketches from start to finish employing techniques such as contour drawing, using line work to add texture, and adding spot color—and discover how each sketch tells a story. You’ll begin to focus on important details that reveal something about the subject you’re drawing: the graceful drape of a hand over a purse, the shy way someone tucks their feet underneath them. As you unplug, set aside perfectionism, and explore the world through drawing, you’ll learn: How to translate what you see into a compelling drawing How to silence your inner critic and find joy in drawing what captures your interest Techniques for drawing figures and creating quick portraits How to find the emotion in objects by asking questions How to draw scenes and backgrounds without becoming overwhelmed How to quickly and expressively render the natural world, including plants and animals How key details can take a sketch from plain to captivating Ways to find the extraordinary in the everyday How to transform mistakes into likeable elements Tips for becoming a visual storyteller Life lessons learned from years of live drawing We spend most of our lives on the way, rushing and running from place to place, task to task. When we have a spare minute, we usually reach for our phones and shut everything else out. The techniques, projects, and ideas in Drawn on the Way are designed to help you be more mindful about drawing, to capture the people, places, and things you encounter each day. By doing that, you’ll connect with humanity in a deeper, more meaningful way—and discover a lot about yourself.




Ecommerce Empire


Book Description




B2B Marketing Strategy


Book Description

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.




The Shape We're In


Book Description

This demonization of the overweight by the media and politicians is unrelenting. Sarah Boseley, the Guardian's award-winning health editor, argues it's time we understood the complex reality of what makes us fat. Speaking to behavioural scientists and industry experts, yo-yo dieters and people who have gone under the knife,Boseley builds a picture of an obesogenic society - one where we're constantly bombarded by the twin evils of big budget food marketing and the diet industry. Filled with in-depth, original reporting, Boseley reveals just how widespread the problem is - 1 in 4 of us are obese - and makes the case that it is time to fundamentally change the way we live. The Shape We're In is essential reading for anyone interested in their health and the health of their children.




Handbook of CRM


Book Description

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.