› › Factors Influencing Residents Attitudes Toward Tourism Marketing As A Development Strategy

Factors Influencing Residents' Attitudes Toward Tourism Marketing as a Development Strategy

Author : Jeamok Kwon

Publisher : ProQuest

Page : 354 pages

File Size : 47,82 MB

Release : 2008

Category : Electronic dissertations

ISBN : 9780549618973

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Book Description

Data were collected using a mail questionnaire across several destination areas (i.e., Emmet, Saginaw and Tuscola counties in Michigan, USA) at different levels of tourism development. The questionnaire was developed from a literature review of existing studies addressing residents' attitudes toward tourism development and marketing and later modified based on input obtained from university researchers and officials in two of the three counties. A total of 3,008 households constituted the population and twenty-eight percent (28%) of the surveys were returned. A non-response survey was sent out following the main data collection period to assess any biases in the dataset. Eighteen percent (18%) of this sample (n=300) returned the non-response survey, and the results from non-respondents were found to be relatively indistinct from the main study results. The study model was tested utilizing a series of multiple regression analyses, the major analysis of this study.





The Tourism Area Life Cycle: Conceptual and theoretical issues

Author : Richard Butler

Publisher : Channel View Publications

Page : 358 pages

File Size : 37,88 MB

Release : 2006

Category : Business & Economics

ISBN : 9781845410285

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Book Description

This book is divided into five sections: the conceptual origins of the TALC, spatial relationships and the TALC, alternative conceptual approaches, renewing or retiring with the TALC, and predicting with the TALC. It concludes with a review of the future potential of the model in the area of the destination development process.





Factors Influencing Residents' Perceptions Toward Tourism Development

Author : S. Mostafa Rasoolimanesh

Publisher :

Page : 0 pages

File Size : 26,45 MB

Release : 2018

Category :

ISBN :

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Book Description

This article compares the effects of factors influencing residents' perceptions toward tourism development in urban and rural World Heritage Sites (WHSs). This study has been conducted in the rural Lenggong and urban George Town WHSs in Malaysia. Partial least squares-structural equation modeling, using a number of recently developed advanced analysis methods, has been used to assess the proposed measurement and structural models, and to compare the relationships between the two groups. The results of this study reveal significant differences between the effects of economic gain and community involvement on residents' perceptions in rural and urban contexts. However, the findings do not support differences between the effects of community attachment and environmental attitudes on residents' perceptions. This study makes a significant theoretical contribution by comparing rural and urban WHS residents in the developing world. Furthermore, this study has a number of practical implications for the local authorities.



Brand Management

Author : Paolo Popoli

Publisher : BoD – Books on Demand

Page : 212 pages

File Size : 28,85 MB

Release : 2017-11-08

Category : Business & Economics

ISBN : 953513597X

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Book Description

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.



Bayesian Structural Equation Modeling

Author : Sarah Depaoli

Publisher : Guilford Publications

Page : 549 pages

File Size : 16,41 MB

Release : 2021-08-16

Category : Social Science

ISBN : 1462547745

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Book Description

This book offers researchers a systematic and accessible introduction to using a Bayesian framework in structural equation modeling (SEM). Stand-alone chapters on each SEM model clearly explain the Bayesian form of the model and walk the reader through implementation. Engaging worked-through examples from diverse social science subfields illustrate the various modeling techniques, highlighting statistical or estimation problems that are likely to arise and describing potential solutions. For each model, instructions are provided for writing up findings for publication, including annotated sample data analysis plans and results sections. Other user-friendly features in every chapter include "Major Take-Home Points," notation glossaries, annotated suggestions for further reading, and sample code in both Mplus and R. The companion website (www.guilford.com/depaoli-materials) supplies data sets; annotated code for implementation in both Mplus and R, so that users can work within their preferred platform; and output for all of the book’s examples.



The Routledge Handbook of Tourism Impacts

Author : Dogan Gursoy

Publisher : Routledge

Page : 689 pages

File Size : 13,12 MB

Release : 2019-04-29

Category : Business & Economics

ISBN : 1351025082

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Book Description

This handbook explores and critically examines both positive and negative impacts of tourism development focusing on the past, present and future issues, challenges and trends from a multidisciplinary global perspective. Through a comparative approach involving international case studies, this book explores our understanding of tourism impacts and contributes to the theoretical development on relationships between tourism impacts and community support for tourism development. This handbook focuses on a variety of geographical locations, drawing from the knowledge and expertise of highly regarded academics from around the world. Specifically, it explores the adoption and implementation of various tourism development and impact management approaches in a wide range of global contexts, while identifying their trends, issues and challenges. It addresses strategies relating to innovation, sustainability and social responsibility, and critically reviews the economic, sociocultural, environmental, political and technological impacts of tourism. The text also identifies future trends and issues, as well as exploring the methods used to study tourism impacts. Conveying the latest thinking and research, this handbook will be a key reference for students, researchers and academics of tourism, as well as development studies, geography, cultural studies, sustainability and business, encouraging dialogue across disciplinary boundaries and areas of study.



Strategic Perspectives in Destination Marketing

Author : Camilleri, Mark Anthony

Publisher : IGI Global

Page : 429 pages

File Size : 28,15 MB

Release : 2018-08-17

Category : Business & Economics

ISBN : 1522558365

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Book Description

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.



European Journal of Tourism Research

Author :

Publisher : International University College

Page : 123 pages

File Size : 18,81 MB

Release : 2013-10-01

Category :

ISBN :

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Book Description

The European Journal of Tourism Research is an interdisciplinary scientific journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as management, marketing, sociology, psychology, geography, political sciences, mathematics, statistics, anthropology, culture, information technologies and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.