Author : Thomas M. Williams
Publisher : OUP USA
Page : 0 pages
File Size : 39,22 MB
Release : 2012-06-28
Category : Law
ISBN : 9780199772582
In False Advertising and the Lanham Act: Litigating Section 43(a)(1)(B), Thomas Williams addresses false advertising claims under Section 43(a)(1)(B) of the Lanham Act. The book covers established precedent and Section 43(a) false advertising case law, including key decisions where courts have developed essential analytical tools to flesh out sparse statutory language.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1838 pages
File Size : 26,39 MB
Release : 2017-01-06
Category : Business & Economics
ISBN : 1522517944
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author : United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher :
Page : 32 pages
File Size : 48,19 MB
Release : 1998
Category : Advertising
ISBN :
Author : Shari Seidman Diamond
Publisher : American Bar Association
Page : 0 pages
File Size : 34,11 MB
Release : 2012
Category : Deceptive advertising
ISBN : 9781614384748
Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. The authors examine design and analysis topics relevant when presenting, defending, or critiquing a survey. Combining theory and practice in one resource, it features actual and hypothetical cases while discussing how the courts have addressed these issues. Current and authoritative, this book provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.
Author : United States. Congress. House. Committee on Government Operations
Publisher :
Page : 242 pages
File Size : 32,65 MB
Release : 1958
Category : Advertising
ISBN :
Author : Jef Richards
Publisher : Routledge
Page : 246 pages
File Size : 38,94 MB
Release : 2013-12-16
Category : Social Science
ISBN : 1135437017
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author : Texas
Publisher :
Page : 0 pages
File Size : 44,80 MB
Release : 1968
Category : Commercial law
ISBN :
Author : Richard Lindsay
Publisher : Kogan Page Publishers
Page : 416 pages
File Size : 36,28 MB
Release : 2016-09-03
Category : Law
ISBN : 0749472901
Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.
Author : American Bar Association. House of Delegates
Publisher : American Bar Association
Page : 216 pages
File Size : 48,31 MB
Release : 2007
Category : Law
ISBN : 9781590318737
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author : Robert Titzer
Publisher : Smart Kids
Page : 9 pages
File Size : 11,85 MB
Release : 2006-09-01
Category : Juvenile Nonfiction
ISBN : 9781591257509
For ages 3 months to 5 years. This revolutionary early-reading program encourages infants and toddlers to NATURALLY learn the written word AT THE SAME TIME as they learn the spoken word. This systems introduces children to the wonderful world of words using Titzer's fun, multi-sensory reading approach. Babies and toddlers do not just watch this DVD. They interact with it! Volume 2 introduces approximately 50 new key words. After 3 months your child will be ready for this volume. Set includes: Interactive DVD; 5 double-sided word and picture cards; 1 wipe-clean word card and non-toxic pen.
