Book Description

Even when the weather is fine and seas are calm, good sailors don’t relax completely. They make sure their boat is on course and in good shape, and they constantly watch for any changes in the weather. It’s the same in farming. A successful farm business plans its direction, keeps its eye on the farm’s performance and watches for any changes that might be ahead. When the going gets tough, and even when it’s not, successful farm managers review their business plans, watch their production, marketing and finances closely and make any adjustments needed to keep the business on track. That’s what this book is about. It shows how to write a business plan step by step, how to monitor the performance of the farm business and how to decide if changes are needed to keep the business on track. A business plan is a great tool for any farm. It helps owners, managers and other stakeholders to develop a shared vision for the future and adopt a strategic approach to achieving that vision. A well prepared plan can help to keep the farm business viable, profitable and satisfying for those involved.