Female Force: Ruth Handler, Creator of Barbie


Book Description

Examines the history of Barbie, describes how the Mattel co-founder used a German doll for the model of the original doll, and discusses the evolution of the doll over the years.




Toy Monster


Book Description

An eye-popping, unauthorized exposé of the House of Barbie from the New York Times–bestselling author of The Kardashians and Crazy Rich. From Boise to Beijing, Mattel’s toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times–bestselling author Jerry Oppenheimer places the world’s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel’s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel’s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you’ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Engaging and accessible, Toy Monster shows you why today’s toy business isn’t always fun and games. “Oppenheimer . . . has now trained his sights on the world’s biggest toy company—its egos, scandals and flawed products. In his toyland, nothing is cute.” —The Wall Street Journal “Oppenheimer takes a tour of Mattel’s seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait . . . Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company.” —Publishers Weekly “Thoroughly researched, beautifully written, Oppenheimer’s opus contains all the intrigue and drama of an epic novel.” —C. David Heymann, New York Times–bestselling author




Barbie's Queer Accessories


Book Description

This book discusses the history of the Barbie doll and at the cultural reappropriations of Barbie by artists, collectors and especially lesbians and gay men.




America's Jewish Women: A History from Colonial Times to Today


Book Description

A groundbreaking history of how Jewish women maintained their identity and influenced social activism as they wrote themselves into American history. What does it mean to be a Jewish woman in America? In a gripping historical narrative, Pamela S. Nadell weaves together the stories of a diverse group of extraordinary people—from the colonial-era matriarch Grace Nathan and her great-granddaughter, poet Emma Lazarus, to labor organizer Bessie Hillman and the great justice Ruth Bader Ginsburg, to scores of other activists, workers, wives, and mothers who helped carve out a Jewish American identity. The twin threads binding these women together, she argues, are a strong sense of self and a resolute commitment to making the world a better place. Nadell recounts how Jewish women have been at the forefront of causes for centuries, fighting for suffrage, trade unions, civil rights, and feminism, and hoisting banners for Jewish rights around the world. Informed by shared values of America’s founding and Jewish identity, these women’s lives have left deep footprints in the history of the nation they call home.




Toy Time!


Book Description

"A nostalgic celebration of the most beloved toys of decades past - like Twister, LEGOs, My Little Ponies, Lite Brite, Viewmaster, Transformers ... and much more. Attractive, gifty, and fully illustrated with photos of vintage toy packaging, advertisements, and of course the toys themselves, Toy Time! is chock full of fun facts, trivia, and memories about the toys you cherished most"--




Plastic's Republic


Book Description

"In 2019, Barbara Millicent Roberts, aka, Barbie will turn 60. Plastic's Republic is a poem-sequence centering on this deathless, cultural icon. The poems in Plastic's Republic began in 2010, following Barbie's well-publicized, 50th birthday in 2009. I view Barbie as a complex cultural figure and as a feminist bête-noir. The collection includes poems written in the voice of the central personalities in Barbie's development and mammoth success, including Ruth Handler who co-founded Mattel with her husband; their daughter Barbara--the doll's inspiration and namesake; and Barbie, herself. Another section titled "Plastications" features poems about Barbie versions that reflect Mattel's opportunistic, marketing response to social trends. Poems on the "Human Barbie" phenomenon treat Barbie-obsessed women who use physical and digital plastic surgery to achieve "dollification.""--




Barbie


Book Description

This thesis is a cultural analysis of: a) women's idealized perception of the Barbie doll, & b) the construction of the Barbie doll image through marketing. In addition, both areas will provide a concentrated emphasis on "respectability." The analysis will be focused on Barbie's creation in 1959, & on the current practices of representations in 1999. The thesis is divided into two phases. Phase one illustrates the interpretation of how women perceive Barbie, & how they see themselves in her likeness. It further explores the determined impression of the doll as "respectable." Phase two examines the way that Barbie is presented in the market & the techniques used to formulate the intended representations of the doll. The analysis of the thesis focuses solely on her introduction in 1959, & on her current distinction. The Barbie doll is an iconic image. The symbol of the "feminine ideal" which has caused women to perceive & recognize this figure in a personal light. Further, her existence in the marketplace creates a continual awareness in women to identify & evolve with this object as she captures the culture. It is critical to examine the conception & portrayal of an icon such as the Barbie doll. As a predominant feature in American culture & society, she is a fictitious character that many have contrived into a reality. She is a name that strikes instant familiarity, & she is a name that evokes controversy, emulation, & success. This thesis achieves a comprehensive look into her importance to women, & the ways in which her corporate creators make her accessible to fulfill this need. Therefore, this thesis accurately makes a connection between the marketing of the Barbie doll, & the building of an icon.




You Don't Own Me


Book Description

The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas. When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle. This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival—the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas—whether conceived during work hours or on their own time—Lobel’s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.




Rejuvenile


Book Description

Once upon a time, boys and girls grew up and set aside childish things. Nowadays, moms and dads skateboard alongside their kids and download the latest pop-song ringtones. Captains of industry pose for the cover of BusinessWeek holding Super Soakers. The average age of video game players is twenty-nine and rising. Top chefs develop recipes for Easy-Bake Ovens. Disney World is the world’s top adult vacation destination (that’s adults without kids). And young people delay marriage and childbirth longer than ever in part to keep family obligations from interfering with their fun fun fun. Christopher Noxon has coined a word for this new breed of grown-up: rejuveniles. And as a self-confessed rejuvenile, he’s a sympathetic yet critical guide to this bright and shiny world of people who see growing up as “winding down”—exchanging a life of playful flexibility for anxious days tending lawns and mutual funds. In Rejuvenile, Noxon explores the historical roots of today’s rejuveniles (hint: all roads lead to Peter Pan), the “toyification” of practical devices (car cuteness is at an all-time high), and the new gospel of play. He talks to parents who love cartoons more than their children do, twenty-somethings who live happily with their parents, and grown-ups who evangelize on behalf of all-ages tag and Legos. And he takes on the “Harrumphing Codgers,” who see the rejuvenile as a threat to the social order. Noxon tempers stories of his and others’ rejuvenile tendencies with cautionary notes about “lost souls whose taste for childish things is creepy at best.” (Exhibit A: Michael Jackson.) On balance, though, he sees rejuveniles as optimists and capital-R Romantics, people driven by a desire “to hold on to the part of ourselves that feels the most genuinely human. We believe in play, in make believe, in learning, in naps. And in a time of deep uncertainty, we trust that this deeper, more adaptable part of ourselves is our best tool of survival.” Fresh and delightfully contrarian, Rejuvenile makes hilarious sense of this seismic culture change. It’s essential reading not only for grown-ups who refuse to “act their age,” but for those who wish they would just grow up.




Pentagon 9/11


Book Description

The most comprehensive account to date of the 9/11 attack on the Pentagon and aftermath, this volume includes unprecedented details on the impact on the Pentagon building and personnel and the scope of the rescue, recovery, and caregiving effort. It features 32 pages of photographs and more than a dozen diagrams and illustrations not previously available.