The Business of Formula One


Book Description




Official Formula 1 Season Review 2004


Book Description

Forward by Bernie Ecclestone. Here is the full, in-depth story of the 2004 Formula 1 season, bold by unique approach taken by this fascinating book provides the reader with an 'access-all-areas' pass to hear first-hand the details behind the stories of this year's 18 races. Superb feature content allows the personalities involved to throw new light on many of the season's headlines and incidents.




Ferrari: Under the Skin


Book Description

A substantial work, providing exceptional insights into Ferrari the man, Ferrari's design, and Ferrari the legend. Ferrari is an extraordinary company that emerged as World War II receded in Italy, combining collegiality, an almost religious dedication, and dictatorship in equal parts. Above all, it was impelled by the remorseless ambition of its founder Enzo Ferrari. Richly illustrated with personal ephemera, technical drawings, master models, and luxurious product shots, this in-depth exploration of Ferrari - the man, company, cars, and clientele – reveals what goes into the making of, many would argue, the world's most desirable car brand.




Performance at the Limit


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Studies the case of Formula 1® to show how businesses can achieve optimal performance in competitive and dynamic environments.




BMW


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This book tells the legendary history of the Bavarian automobile firm.




Inside Ferrari


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Presents a collection of photographs, along with behind-the-scenes information, documenting the Ferrari Formula One team.







Go Like Hell


Book Description

By the early 1960s, the Ford Motor Company, built to bring automobile transportation to the masses, was falling behind. Young Henry Ford II, who had taken the reins of his grandfather's company with little business experience to speak of, knew he had to do something to shake things up. Baby boomers were taking to the road in droves, looking for speed not safety, style not comfort. Meanwhile, Enzo Ferrari, whose cars epitomized style, lorded it over the European racing scene. He crafted beautiful sports cars, "science fiction on wheels," but was also called "the Assassin" because so many drivers perished while racing them.Go Like Helltells the remarkable story of how Henry Ford II, with the help of a young visionary named Lee Iacocca and a former racing champion turned engineer, Carroll Shelby, concocted a scheme to reinvent the Ford company. They would enter the high-stakes world of European car racing, where an adventurous few threw safety and sanity to the wind. They would design, build, and race a car that could beat Ferrari at his own game at the most prestigious and brutal race in the world, something no American car had ever done.Go Like Helltransports readers to a risk-filled, glorious time in this brilliant portrait of a rivalry between two industrialists, the cars they built, and the "pilots" who would drive them to victory, or doom.




Lewis Hamilton: My Story


Book Description

Lewis Hamilton’s explosive arrival on the Formula 1 scene has made front-page headlines. In My Story, for the first time Lewis opens up about his stunning debut season, including the gripping climax to the 2007 F1 World Championship, as well as his dad Anthony, his home life and his early years. The only book with the real story, as told by Lewis.




Formula 1: Car by Car 1950-59


Book Description

The formative years of the 1950s are explored in this fourth installment of Evro's decade-by-decade series covering all Formula 1 cars and teams. When the World Championship was first held in 1950, red Italian cars predominated, from Alfa Romeo, Ferrari and Maserati, and continued to do so for much of the period. But by the time the decade closed, green British cars were in their ascendancy, first Vanwall and then rear-engined Cooper playing the starring roles, and BRM and Lotus having walk-on parts. As for drivers, one stood out above the others, Argentine Juan Manuel Fangio, becoming World Champion five times. Much of the fascination of this era also lies in its numerous privateers and also-rans, all of which receive their due coverage in this complete work. Year-by-year treatment covers each season in fascinating depth, running through the teams -- and their various cars -- in order of importance. Alfa Romeo's supercharged 11⁄2-litre cars dominated the first two years, with titles won by Giuseppe Farina (1950) and Fangio (1951). The new marque of Ferrari steamrollered the opposition in two seasons run to Formula 2 rules (1952-53), Alberto Ascari becoming champion both times, and the same manufacturer took two more crowns with Fangio (1956) and Mike Hawthorn (1958). Maserati's fabulous 250F, the decade's most significant racing car, propelled Fangio to two more of his five championships (1954 and 1957). German manufacturer Mercedes-Benz stepped briefly into Formula 1 (1954-55) and won almost everything with Fangio and up-and-coming Stirling Moss. Green finally beat red when the Vanwalls, driven by Moss and Tony Brooks, won the inaugural constructors' title (1958). Then along came Cooper, rear-engine pioneers, to signpost Formula 1's future when Jack Brabham became World Champion (1959).