Road and Track


Book Description




Sports Sponsorship and Brand Development


Book Description

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.




Road & Track


Book Description




Los Angeles Magazine


Book Description

Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.




Formula 1 Yearbook


Book Description

The most complete book on the Formula One championship. Season analysis, team and driver presentations, graphics of all the cars, Grand Prix per Grand Prix description, each time with: practice, race, paddock gossips, full race results.




Lewis Hamilton: My Story


Book Description

Lewis Hamilton’s explosive arrival on the Formula 1 scene has made front-page headlines. In My Story, for the first time Lewis opens up about his stunning debut season, including the gripping climax to the 2007 F1 World Championship, as well as his dad Anthony, his home life and his early years. The only book with the real story, as told by Lewis.







BMW


Book Description

This book tells the legendary history of the Bavarian automobile firm.




Performance at the Limit


Book Description

Performance is the central focus of every organization, and yet for many how to achieve this remains unanswered.




Motor Industry Magazine


Book Description