Book Description

To help school administrators improve their communication and public relations programs, the National School Public Relations Association presented 23 mini-workshops in a special session at the 1979 annual meeting of the Association of School Business Officials. This handbook presents the "tip sheets" prepared by the 23 workshop presenters, along with each presenter's address and telephone number. The first six tip sheets, in section 1, discuss staff public relations for school business officials and the school support staff, including relations with the school board, the community, and the legislature. Section 2 looks at budget and finance issues; its six tip sheets suggest ideas about budget planning and elections, mass media, school finance law, cost increases with enrollment decreases, and business office advisory committees. The three presentations in the third section examine pupil transportation, cutbacks in transportation, and student behavior on buses. The eight tip sheets in section 4, involving public relations with students and the community, cover news releases, school and district publications, community group involvement, relations with realtors, school desegregation, energy management, and labor relations. (RW)