Fifty Scams and Hoaxes


Book Description

Fifty Scams and Hoaxes is a light-hearted investigation into some of the worst examples of financial skulduggery, medical quackery and ingenious hoaxing from history.




The Fickle Finger


Book Description

A light-hearted meditation on the role of luck, societal pressures, conventions and mores on success in science. The stories of fifty inventors whom history has all but forgotten in this treasury of facts that will amaze and amuse, together with a few myths debunked along the way.




A Lost Colony Hoax


Book Description

On November 8, 1937, a tourist from California named L. E. Hammond walked onto the campus of Emory University in Atlanta, Georgia, carrying a 21-pound rock he had accidentally stumbled upon in North Carolina. The barely-legible inscription on the rock appeared to be a lengthy message from Eleanor Dare, mother of Virginia Dare, and it was dated 1591. The inscription told of the trials and tribulations endured by the English colonists after their departure from Roanoke Island in 1587. The authenticity of that stone, commonly referred to as the Chowan River Dare Stone, has remained an open question since its appearance in 1937. Carefully researched and documented, this book finally provides conclusive evidence that the Chowan River Dare Stone is a clever 20th century fraud. In doing so, the book also tells the fascinating story of the Dare Stone and exposes the orchestration of the hoax and its shadowy perpetrators.




The Amityville Horror


Book Description

“A fascinating and frightening book” (Los Angeles Times)—the bestselling true story about a house possessed by evil spirits, haunted by psychic phenomena almost too terrible to describe. In December 1975, the Lutz family moved into their new home on suburban Long Island. George and Kathleen Lutz knew that, one year earlier, Ronald DeFeo had murdered his parents, brothers, and sisters in the house, but the property—complete with boathouse and swimming pool—and the price had been too good to pass up. Twenty-eight days later, the entire Lutz family fled in terror. This is the spellbinding, shocking true story that gripped the nation about an American dream that turned into a nightmare beyond imagining—“this book will scare the hell out of you” (Kansas City Star).




Science Tales


Book Description

A graphic milestone of investigative reporting, Science Tales takes on controversies surrounding climate change, electro-convulsive therapy, the moon landing, the MMR vaccine, homeopathy, chiropractic, evolution and science denialism. Thouroughly researched and sourced, Cunningham's clear narrative, graphic lines and photographic illustration explain complicated and controversial issues with deceptive ease and wit. Science Tales decodes the myths and lies that have shaped some of the most fiercely-debated issues of the past fifty years.




The Power of Narrative


Book Description

There is an ideological war of words waging in America, one that speaks to a new fundamentalism rising not just within the American public, but across other ideologically-torn nations around the globe as well. At its heart is climate skepticism, an ideological watershed that has become a core belief for millions of people despite a large scientific consensus supporting the science of anthropogenic climate change. While many scholars have examined the role of lobbyists and conservative think tanks in fueling the climate skepticism movement, there has not yet been a systematic analysis of why the narrative itself has resonated so powerfully with the public. Pulling from science and technology studies, narrative and discourse theory, and public policy, The Power of Narrative examines the strength of climate skepticism as a story, offering a thoughtful analysis and comparison of anti-climate science narratives over time and across geographic boundaries. This book provides fresh insight into the rhetorical and semantic properties on both sides of the climate change debate that preclude dialogue around climate science, and proposes a means for moving beyond ideological entrenchment through language mediation, further ethnographic study, and research-informed teaching. The Power of Narrative culminates in the revelation of a parallel between narratives about climate skepticism and those in other issue areas (e.g., gun rights, immigration, health crises), exposing a genetic meta-narrative of public distrust and isolation. Ultimately, The Power of Narrative is not a book about climate change in itself: it is, instead, a book about how our society understands and interacts with science, how a social narrative becomes ideology, and how we can move beyond personal and political dogma to arrive at a sense of collective rapprochement.




The Trayvon Hoax


Book Description

In this stunning work of investigative journalism, filmmaker Joel Gilbert uncovers the true story of the shooting death of 17-year-old Trayvon Martin, a tragedy that divided America. By examining Trayvon's 750-page cell phone records, Gilbert discovers that the key witness for the prosecution of George Zimmerman, the plus-sized 18-year-old Rachel Jeantel, was a fraud. It was in fact a different girl who was on the phone with Trayvon just before he was shot. She was the 16-year-old named "Diamond" whose recorded conversation with attorney Benjamin Crump ignited the public, swayed President Obama, and provoked the nation's media to demand Zimmerman's arrest. Gilbert's painstaking research takes him through the high schools of Miami, into the back alleys of Little Haiti, and to finally to Florida State University where he finds Trayvon's real girlfriend, the real phone witness, Diamond Eugene. Gilbert confirms his revelations with forensic handwriting analysis and DNA testing. After obtaining unredacted court documents and reading Diamond's vast social media archives, Gilbert then reconstructs the true story of Trayvon Martin's troubled teenage life and tragic death. In the process, he exposes in detail the most consequential hoax in recent American judicial history, The Trayvon Hoax, that was ground zero for the downward spiral of race relations in America. This incredible book has the potential to correct American history and bring America back together again.




Marketing - The Retro Revolution


Book Description

The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.




The Great American Heart Hoax


Book Description

Clinical studies show that cardiovascular intervention does not prevent heart attacks or prolong life in stable patients with coronary artery disease . . . so why are more than 1.5 million angioplasties and coronary bypass surgeries done annually in the United States alone? In The Great American Heart Hoax, esteemed cardiologist Michael Ozner, author of The Miami Mediterranean Diet, reveals groundbreaking truths about what actually helps prevent and reverse heart disease and what isn't worth the money or risk. Discover disturbing realities from a cardiologist about the billion-dollar cardiovascular intervention industry. While a minority of patients may benefit from surgery, Ozner uncovers that the majority can employ much simpler methods, such as diet, exercise and medical therapy, to achieve better results—without stents or surgery. Most important, The Great American Heart Hoax provides a 10-step program to improve your heart health and reduce your risk of heart disease.




Hoax: A History of Deception


Book Description

An entertaining collection of the most audacious and underhanded deceptions in the history of mankind, from sacred relics to financial schemes to fake art, music, and identities. World history is littered with tall tales and those who have fallen for them. Ian Tattersall, a curator emeritus at the American Museum of Natural History, has teamed up with Peter Néaumont to tell this anti-history of the world, in which Michelangelo fakes a masterpiece; Arctic explorers seek an entrance into a hollow Earth; a Shakespeare tragedy is "rediscovered"; a financial scheme inspires Charles Ponzi; a spirit photographer snaps Abraham Lincoln's ghost; people can survive ingesting only air and sunshine; Edgar Allen Poe is the forefather of fake news; and the first human was not only British but played cricket. Told chronologically, HOAX begins with the first documented announcement of the end of the world in 2800 BC and winds its way through controversial tales such as the Loch Ness Monster and the Shroud of Turin, past proven fakes such as the Thomas Jefferson's ancient wine and the Davenport Tablets built by a lost race, and explores bald-faced lies in the worlds of art, science, literature, journalism, and finance.