Financial Controls in Marketing
Author : Janek Ratnatunga
Publisher :
Page : 166 pages
File Size : 19,25 MB
Release : 1983
Category : Accounting
ISBN : 9780858892354
Author : Janek Ratnatunga
Publisher :
Page : 166 pages
File Size : 19,25 MB
Release : 1983
Category : Accounting
ISBN : 9780858892354
Author : Janek Ratnatunga
Publisher :
Page : 930 pages
File Size : 22,35 MB
Release : 19??
Category : Food industry and trade
ISBN :
Author : British Institute of Management
Publisher :
Page : pages
File Size : 39,73 MB
Release : 1970
Category : Financial management
ISBN :
Author : Lawrence J. Gitman
Publisher :
Page : 1455 pages
File Size : 31,43 MB
Release : 2024-09-16
Category : Business & Economics
ISBN :
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Richard Malcolm Sano Wilson
Publisher : John Wiley & Sons
Page : 248 pages
File Size : 10,52 MB
Release : 1979
Category : Business & Economics
ISBN :
Author : Keith Ward
Publisher : Routledge
Page : 355 pages
File Size : 35,9 MB
Release : 2012-05-31
Category : Business & Economics
ISBN : 1136380299
Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.
Author : Keith Ward
Publisher : Routledge
Page : 421 pages
File Size : 29,44 MB
Release : 2013-07-04
Category : Business & Economics
ISBN : 1135385777
First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and techniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.
Author : Keith Ward
Publisher : Routledge
Page : 355 pages
File Size : 27,42 MB
Release : 2004
Category : Business & Economics
ISBN : 0750657707
While building on the author's previous book, "Financial Aspects of Marketing," this book is designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities.
Author : David Haigh
Publisher : Financial Times Management
Page : 342 pages
File Size : 30,62 MB
Release : 1994
Category : Business & Economics
ISBN : 9780273602316
Examines the financial control of all aspects of marketing - from product costing to brand valuation. This text aims to provide a thorough survey of the areas that a marketeer needs to know about, and offers an individual approach to thinking about the market strategically.
Author : Alan S. Johnson
Publisher :
Page : 228 pages
File Size : 46,78 MB
Release : 1967
Category : Marketing
ISBN : 9780081034774