Book Description

After three internationally acclaimed books, Simon unleashes the 'Brutal Truths' about the way society has changed globally. Beyond COVID-19, society is facing a much bigger threat in 2021, accentuated by the pandemic, but evolving through 20 years of 'borrowed beliefs'; We are a civilisation in decay through over civilisation. Simon believes there are 5 Brutal Truths holding us back in today's society. We're mentally weak, not mentally ill We've lost our tribes - we're not in this together We're not equal - life's a scoreboard We're still animals We need heroes We're not racists - we're labellers Brutal Truths will divide people like few books do and tackles every societal taboo from racism, to mental illness, to religion and minority thinking controlling the majority. It is designed to provoke feeling and to force people to take a side. Simon examines in great detail why things don't make sense anymore and amid this craziness there is only one thing we can do: go back to the simple notion of knowing where you stand as the world goes by. What do you believe? What is your truth, your values, your ethics, your best play? Simon Hammond is one of Australia's most sought after keynote speakers and commentators on branding, consumer behaviour and his unique social insights. His presentations are thought-provoking, stimulating and creative. He is currently chairman of 50 Crates Creative Agency and chairs the YMCA's National Belief Council.