Book Description

Excerpt from Principles of Advertising: A Systematic Syllabus of the Fundamental Principles of Advertising This syllabus is designed to be a systematic outline of the fundamental principles of advertising. It is in tended to serve as a guide for those who wish to make a thorough study of the best literature available on the various topics. The aim in the preparation of the syl labus has been to formulate and classify the principles and to give the better references on each topic. Good literature in the field of advertising is meager. That a thorough understanding of the facts and prin ciples of advertising is of considerable value, no one would question. A farmer with energy and common sense may be very successful without the slightest knowl edge of scientific agriculture. But, other things being equal, the farmer with training in scientific agriculture will be the more successful. Likewise the man with en ergy and common sense may be highly successful in the practice of advertising without much knowledge of the theoretical facts and principles. But, other things be ing equal, the man with a thorough knowledge of the facts and principles of advertising_w_ill be the more suc cessful. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.