First As Tragedy, Then As Farce


Book Description

From the tragedy of 9/11 to the farce of the financial meltdown.




"Our Country First, Then Greenville"


Book Description

Places Greenville's experience during World War I within the context of the progressive era to better understand the rise of this New South city Greenville, South Carolina has become an attractive destination, frequently included in lists of the "Best Small Cities" in America. While Greenville's twenty-first-century Renaissance has been impressive, in "Our Country First, Then Greenville," Courtney L. Tollison Hartness explores an earlier period, revealing how Greenville's experience during World War I served to generate massive development in the city and the region. It was this moment that catalyzed Greenville's development into a modern city, setting the stage for the continued growth that persists into the present-day. "Our Country First, Then Greenville" explores Greenville's home-front experience of race relations, dramatic population growth (the number of Greenville residents nearly tripled between 1900 and 1930s), the women's suffrage movement, and the contributions of African Americans and women to Greenville's history. This important work features photos of Greenville, found in archival collections throughout the country and dating back over one hundred years.




First We Read, Then We Write


Book Description

Writing was the central passion of Emerson’s life. While his thoughts on the craft are well developed in “The Poet,” “The American Scholar,” Nature, “Goethe,” and “Persian Poetry,” less well known are the many pages in his private journals devoted to the relationship between writing and reading. Here, for the first time, is the Concord Sage’s energetic, exuberant, and unconventional advice on the idea of writing, focused and distilled by the preeminent Emerson biographer at work today. Emerson advised that “the way to write is to throw your body at the mark when your arrows are spent.” First We Read, Then We Write contains numerous such surprises—from “every word we speak is million-faced” to “talent alone cannot make a writer”—but it is no mere collection of aphorisms and exhortations. Instead, in Robert Richardson’s hands, the biographical and historical context in which Emerson worked becomes clear. Emerson’s advice grew from his personal experience; in practically every moment of his adult life he was either preparing to write, trying to write, or writing. Richardson shows us an Emerson who is no granite bust but instead is a fully fleshed, creative person disarmingly willing to confront his own failures. Emerson urges his readers to try anything—strategies, tricks, makeshifts—speaking not only of the nuts and bolts of writing but also of the grain and sinew of his determination. Whether a writer by trade or a novice, every reader will find something to treasure in this volume. Fearlessly wrestling with “the birthing stage of art,” Emerson’s counsel on being a reader and writer will be read and reread for years to come.




First, Man. Then, Adam!


Book Description




Value First, Then Price


Book Description

Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases. This book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and marketing managers the theories and best practices they need to quantify the value of their products and services to industrial and B2B purchasers. The 2nd edition of this highly-regarded text has been updated in line with current research and practice, offering three new chapters covering new case studies and best practice examples of quantified value propositions, the future of value quantification, and value quantification for intangibles. With contributions from global industry experts this book combines cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It is essential reading for postgraduate students in Sales and Marketing with an interest in Pricing Strategy, sales and pricing specialists, as well as business strategists, in both research and practice.




The First 20 Hours


Book Description

Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of prac­ticing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct com­plex skills, maximize productive practice, and remove common learning barriers. By complet­ing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the meth­ods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard key­board, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the sim­ple techniques he teaches: Define your target performance level: Fig­ure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcompo­nents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accu­rate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chain­saws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.




Value First then Price


Book Description

Winner of the Overall Case Award 2014 The Case Centre best selling case 2013 - 2017 Value-based pricing—pricing a product according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product against the price of its competitors. Sellers justify their price points through documenting the value of a product, emphasising its superiority against competitors and therefore justifying the premium price. Value First then Price is an innovative collection which proposes a quantitative methodology to value pricing, and road-tests this methodology through a wide variety of real-life industrial cases. It provides a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, this book provides researchers with a method by which to draw invaluable data-driven conclusions, and sales and marketing managers the theories and best practices they need to quantify the value of their products to demanding, hard-nosed industrial purchasers. With contributions from global industry experts this book provides cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It will be essential reading for sales and pricing specialists as well as business strategists, in both research and practice.




Toys and Games Then and Now


Book Description

Briefly describes how toys and games have changed through the years, including such topics as how playgrounds differ and how today's toys relate to those of the past.




Coffee First, Then the World


Book Description

A WATERSTONES BEST BOOK OF THE YEAR 2023 - SPORT 'An amazing adventure... I was left in total awe' - Lorraine Kelly 'Brilliant' - Mark Beaumont 'A compelling account of a truly remarkable achievement' - Tim Moore, travel writer 16 countries, 124 days and 18,000 miles. This is the story of one woman's solo lap of the planet by bike. 'The relief was immense: no longer was I talking, thinking or worrying about this. I was just actually doing it. I, Jenny Graham, was riding around the actual world!' In 2018, amateur cyclist Jenny Graham left family and friends behind in Scotland to become the fastest woman to cycle around the world. Alone and unsupported, she crossed the finish line at the Brandenburg Gate in Berlin four months later, smashing the female record by nearly three weeks. With infectious wit and honesty, Jenny brings readers into her remarkable Round the World adventure, as she takes on four continents, 16 countries – and countless cups of coffee. Her journey swerves from terrifying near road collisions in Russia and weather extremes in Australia to breathtaking landscapes in Mongolia and exhilarating wildlife encounters in North America. Tight on time and money, she resorts to fixing her bike on the fly, sleeping on roadsides and often riding through the night to stay on track and complete her mission. As she battles physical and mental challenges to race against the clock, Jenny gradually opens up to the joy of the adventure and all its daily discoveries. She gives in to her impulse to connect with people, making friends with strangers across the globe and embracing new cultures. Coffee First, Then the World is her account of a record-breaking ride, and how one woman and a humble bike conquered the world.




Fumbling the Future


Book Description

Ask consumers and users what names they associate with the multibillion dollar personal computer market, and they will answer IBM, Apple, Tandy, or Lotus. The more knowledgable of them will add the likes of Microsoft, Ashton-Tate, Compaq, and Borland. But no one will say Xerox. Fifteen years after it invented personal computing, Xerox still means "copy." Fumbling the Future tells how one of America's leading corporations invented the technology for one of the fastest-growing products of recent times, then miscalculated and mishandled the opportunity to fully exploit it. It is a classic story of how innovation can fare within large corporate structures, the real-life odyssey of what can happen to an idea as it travels from inspiration to implementation. More than anything, Fumbling the Future is a tale of human beings whose talents, hopes, fears, habits, and prejudices determine the fate of our largest organizations and of our best ideas. In an era in which technological creativity and economic change are so critical to the competitiveness of the American economy, Fumbling the Future is a parable for our times.