› › Flash Advertising

Flash Advertising

Author : Jason Fincanon

Publisher : Taylor & Francis

Page : 290 pages

File Size : 20,7 MB

Release : 2012-10-12

Category : Computers

ISBN : 1136023690

Get eBook

Book Description

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Preparing and building ads with team and QC standards. Using forms and data in ads without file bloatt. File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner. Integrating video into sites and banners. Social media applications. Trafficking and tracking ads for impressions, interactions, clicks, and conversions.Using ActionScript to save development time and implement team standards. Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com



Creating Flash Advertising

Author : Jason Fincanon

Publisher : CRC Press

Page : 254 pages

File Size : 11,79 MB

Release : 2012-07-26

Category : Art

ISBN : 113614014X

Get eBook

Book Description

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com



Google Advertising Guerrilla Tactics

Author : Bottle Tree Books LLC.

Publisher : Bottletree Books LLC

Page : 214 pages

File Size : 21,43 MB

Release : 2006-03

Category : Business & Economics

ISBN : 1933747013

Get eBook

Book Description

This extensive guide to all aspects of Google advertising provides over 150 killer tips and tricks for getting the most clicks at the lowest cost.



Display Advertising

Author : David Booth

Publisher : John Wiley & Sons

Page : 609 pages

File Size : 43,28 MB

Release : 2012-09-11

Category : Computers

ISBN : 1118240294

Get eBook

Book Description

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.



Spice Mill

Author :

Publisher :

Page : 1268 pages

File Size : 38,56 MB

Release : 1912

Category : Coffee industry

ISBN :

Get eBook

Book Description



HTML5 Advertising

Author : John Percival

Publisher : Apress

Page : 366 pages

File Size : 30,62 MB

Release : 2013-02-03

Category : Computers

ISBN : 1430246030

Get eBook

Book Description

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms? HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You'll also learn how to get around discrepancies in browser support with JavaScript and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book: Takes you through the advertising campaign process with HTML5 from design to delivery Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript. HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.



Know Online Advertising

Author : Avinash Tiwary

Publisher : Partridge Publishing

Page : 184 pages

File Size : 27,46 MB

Release : 2016-07-30

Category : Education

ISBN : 1482872471

Get eBook

Book Description

This book is an extensive resource to demystify online advertising. While it walks you through the very basics of digital advertising like media buying, media planning, tracking and optimization ;it alsodiscussed the topics much in limelight like programmatic buying, real time bidding, ad exchanges, etc. The book is as helpful for beginners as it is to the experienced. Once you pick it up, it will help clearing all your doubts and will teach you more, helping to increase your knowledge. Internet, once understood, is a powerful platform to launch ideas, build brands and run successful businesses.If you have a business and aspire to scale it up multi fold, decoding internet is an essential skill and this book is a must have. If you are a marketer, this book willhelp you deepen your understanding of the potent value channel of Internet. Unleash its potential by reading through the book and you will hold the capability of finding new revenue streams and new avenues towards scalability. Even if you are just an avid reader with no digital or marketing background; this book will help you build systematic understanding of Internet marketing, which is clearly the way to go. It can be a very interesting read and definitely a delightful conversation starter.



Flash Advertising

Author : Jason Fincanon

Publisher : Taylor & Francis

Page : 290 pages

File Size : 29,9 MB

Release : 2010

Category : Business & Economics

ISBN : 0240813456

Get eBook

Book Description

First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.





History Of Marketing Science, The (Second Edition)

Author : Russell S Winer

Publisher : World Scientific

Page : 848 pages

File Size : 34,4 MB

Release : 2023-06-16

Category : Business & Economics

ISBN : 9811272247

Get eBook

Book Description

The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.