Book Description

The first woman publisher of a national magazine. Such a slim volume for someone whos led such a long and interesting life (after all, Miley Cyruss autobiography is 288 pages)then you realize Pure Moxie is no doubt just like the author: smart, funny, candid, to-the-point and, of course, slender. J.E. Vader, Citizen Moxie, Pacific Sun, January, 2011 Money, power, sex. Pure Moxie tells the tale of one womans journey from bored housewife to trendsetter in the magazine publishing industry. This is a story few women experience but every woman fantasizes about. Cheryl Russell, Editorial Director of New Strategist Publications, Former Editor-in-Chief of American Demographics Sexy, sassy and sensational, Pure Moxie is a memoir that reads like a best-selling novel. The world of American magazine publishing was a frontier in the 1970s and Leda was one if its leading pioneers. A business success story, an adventure, and a racy read all wrapped in one, Pure Moxie is a page-turner, with an inspiring moral. Michael Rybarski, Co-Founder of Age Wave Target Marketing, Author, StartUp Smarts The impetuous Leda Sanford abandoned secure suburbia in the 1960s in exchange for a life on the edge as a top magazine editor and publisher in the competitive and male-dominated Manhattan publishing world. Unorthodox entrepreneurs hired Leda at a time when women rarely occupied corner offices. Ledas memoir, Pure Moxie, recreates a world of jet-setting opulenceprivate planes, five-star hotels, and a state dinner at the White Houseplus a headline-making affair. Leda became the first female publisher of American Home, a major U.S. magazine with a circulation of more than one million. She focused on the emerging liberated womans demanding lifestyle and challenged the traditional formula of womens magazines. From her American Home launch pad, Leda pushed the industrys standards as she directed the creation and reinvention of magazines that included Chief Executive, Attenzione, Modern Maturity, and Get Up and Go! In the early 1990s, Leda shifted focus to promoting a new attitude toward aging, emphasizing that its never too late to explore new horizons and enrich ones quality of life. With wit and candor, Pure Moxie provides a unique glimpse into Ledas career and offers insight into womens changing roles as key players in the magazine publishing business.