100 People Who Changed 20th-Century America [2 volumes]


Book Description

To what extent does a person's own success result in social transformation? This book offers 100 answers, providing thought-provoking examples of how American culture was shaped within a crucial time period by individuals whose lives and ideas were major agents of change. 100 People Who Changed 20th-Century America provides a two-volume encyclopedia of the individuals whose contributions to society made the 20th century what it was. Comprising contributions from 20 academics and experts in their field, the thought-provoking essays examine the men and women who have shaped the modern American cultural experience—change agents who defined their time period as a result of their talent, imagination, and enterprise. Organized chronologically by the subjects' birthdates, the essays are written to be accessible to the general reader yet provide in-depth information for scholars, ensuring that the work will appeal to many audiences.




CommunicAsian


Book Description

The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands. Facing a new operating environment, policymakers and business leaders have to act quickly. This book outlines the necessary adjustments to long-established practices and value propositions in both corporate and government communications and provides a step-by-step plan for strategy development, laid out in a two-pronged approach designed to appeal to a multicultural audience. It is an essential read for global practitioners and students in international relations and mass communications.