Food Marketing Handbook
Author :
Publisher :
Page : 700 pages
File Size : 49,74 MB
Release : 1954
Category : Food
ISBN :
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Author : Bogueva, Diana
Publisher : IGI Global
Page : 482 pages
File Size : 39,82 MB
Release : 2018-03-02
Category : Business & Economics
ISBN : 1522547584
Book Description
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
The Handbook of Organic and Fair Trade Food Marketing
Author : Simon Wright
Publisher : John Wiley & Sons
Page : 312 pages
File Size : 40,9 MB
Release : 2008-04-15
Category : Technology & Engineering
ISBN : 0470996080
Book Description
The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.
The Food and Health Marketing Handbook
Author : Peter Wennström
Publisher :
Page : pages
File Size : 26,88 MB
Release : 2003
Category : Brand name products
ISBN :
Book Description
Food Tourism
Author : John Stanley
Publisher : CABI
Page : 261 pages
File Size : 13,81 MB
Release : 2014-12-16
Category : Business & Economics
ISBN : 1780645015
Book Description
The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, this book provides an overall direction to the development of food tourism and a section on the future of this trend.
The Food Truck Handbook
Author : David Weber
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 10,19 MB
Release : 2012-04-03
Category : Business & Economics
ISBN : 1118208811
Book Description
How to start, grow, and succeed in the food truck business. Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network. The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs. Author David Weber, a food truck advocate and entrepreneur himself, is here to offer his practical, step-by-step advice to achieving your mobile food mogul dreams in The Food Truck Handbook. This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment this book covers it all. Includes profiles of successful food trucks, detailing their operations, profitability, and scalability. Establish best practices for operating your truck using one-of-a-kind templates for choosing vending locations, opening checklist, closing checklist, and more. Create a sound business plan complete with a reasonable budget and finding vendors you can trust; consider daily operations in detail from start to finish, and ultimately expand your business. Stay lean and profitable by avoiding the most common operating mistakes. Author David Weber is Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high quality food, and community development.
The Complete Independent Movie Marketing Handbook
Author : Mark Steven Bosko
Publisher :
Page : 404 pages
File Size : 47,16 MB
Release : 2003
Category : Business & Economics
ISBN : 9780941188760
Book Description
This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.
The Food Truck Marketing Handbook
Author : Andrew Moorehouse
Publisher :
Page : 88 pages
File Size : 36,94 MB
Release : 2013-02-08
Category : Food service
ISBN : 9781482025118
Book Description
In this follow up book to The Food Truck Startup, learn how to implement a complete social media marketing plan designed specifically for gourmet food trucks! Explore free and very low cost tools to gain more social media followers and ultimately increase sales.The strategies outlined in this book can be utilized by new food truck startups as well as seasoned truck owners. Many of the tips can (and should) be put into action even before a truck is launched. This allows you to build followers before you even serve your first customer!These powerful techniques can be used separately but are far more effective when used together with the final strategy explained at the end of the book. This is the ultimate secret weapon that will help you gain enormous amounts of solid followers!Included are detailed examples of an entire day's worth of Tweets that can be copied and customized for your truck. And best of all, learn how to automate many of the techniques in one sitting so you can spend time on other important tasks!See a complete list of email examples that you can follow when rolling out an email marketing campaign on your food truck website. A one-time task that once automated, can be used for the life of your mobile food business.In addition, there are many detailed examples for utilizing sites like YouTube, Pinterest and Facebook to gain more followers for your truck. You'll learn innovative new strategies or be able to correct mistakes in your existing social media marketing plan.What's Inside the Book:* How to Schedule Tweets* How to Correctly Categorize Your Facebook Page* Social Media Automation* How to Get a Free Domain Name for Your Website* How to Create Your Own Website in 15 Minutes* Video Marketing for Food Trucks* Email Marketing Strategies with Detailed Examples* Conducting Automated Online Contests* How to Create a Blog* Enticing Givaways for Email Subscribers* How to Track Your Followers* Why You Don't Need To Hire a Web DesignerThis is the food truck marketing guide every mobile food entrepreneur should read!
Handbook of Behavior, Food and Nutrition
Author : Victor R. Preedy
Publisher : Springer Science & Business Media
Page : 3527 pages
File Size : 13,54 MB
Release : 2011-04-15
Category : Medical
ISBN : 0387922717
Book Description
This book disseminates current information pertaining to the modulatory effects of foods and other food substances on behavior and neurological pathways and, importantly, vice versa. This ranges from the neuroendocrine control of eating to the effects of life-threatening disease on eating behavior. The importance of this contribution to the scientific literature lies in the fact that food and eating are an essential component of cultural heritage but the effects of perturbations in the food/cognitive axis can be profound. The complex interrelationship between neuropsychological processing, diet, and behavioral outcome is explored within the context of the most contemporary psychobiological research in the area. This comprehensive psychobiology- and pathology-themed text examines the broad spectrum of diet, behavioral, and neuropsychological interactions from normative function to occurrences of severe and enduring psychopathological processes.
Friends with Benefits
Author : Darren Barefoot
Publisher : No Starch Press
Page : 316 pages
File Size : 15,98 MB
Release : 2010
Category : Business & Economics
ISBN : 1593271999
Book Description
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers.
