Form Diskurs


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Diskurs und Terminologie Beim Fachuebersetzen und Dolmetschen - Discourse and Terminology in Specialist Translation and Interpreting


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Dieser Sammelband analysiert die wesentlichen und prägnanten Punkte der praktischen Übersetzungslehre. Aus den zahlreichen für die Adäquatheit und die Richtigkeit der Übersetzungs- und Dolmetschleistungen relevanten Aspekten wurden zwei Teilbereiche ausgewählt: die Terminologie als feste Grundlage für die translatorische Äquivalenz und der Diskurs als prozessuale Basis für einen reibungslosen und erfolgreichen Dolmetschablauf. Die theoretischen Grundlagen und Methoden, auf welche für die Analysen zurückgegriffen wird, sind die der linguistischen und translatorischen Diskursanalyse. Sie versteht das Übersetzen und das Dolmetschen als ein zielgerichtetes Kommunikationsverfahren, welches mit diversen Formen der Sprachvermittlung eng verbunden ist. Die empirische Basis der Analyse berücksichtigt die wesentlichen Ansätze des Übersetzens und des Dolmetschens - von der Fachterminologie bis zu den kulturellen Aspekten des Translationsprozesses. This volume analyzes problems crucial to the science of practical translation. Among the many aspects which are important for the adequacy and correctness in translation and interpreting services, two areas were chosen - terminology as a firm base for translation equivalence and discourse as a procedural foundation for a successful translation process. The theoretical basis and methods which were used during the analysis are the ones which form the linguistic and translation discourse analysis. It presents translation and interpreting as a goal-oriented communication procedure, which is closely related to diverse forms of intercommunication. A characteristic feature of translation discourse analysis is that the object of the study is documented very closely with the terminology as a corpus of different specialized texts. Such an empirical base for the analysis takes into consideration the most significant approaches of translation and interpreting - from legal terminology to cultural aspects of the translation process.




The Rhetoric of Topics and Forms


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The fourth volume of the collected papers of the ICLA congress “The Many Languages of Comparative Literature” includes articles that study thematic and formal elements of literary texts. Although the question of prioritizing either the level of content or that of form has often provoked controversies, most contributions here treat them as internally connected. While theoretical considerations inform many of the readings, the main interest of most articles can be described as rhetorical (in the widest sense) – given that the ancient discipline of rhetoric did not only include the study of rhetorical figures and tropes such as metaphor, irony, or satire, but also that of topoi, which were originally viewed as the ‘places’ where certain arguments could be found, but later came to represent the arguments or intellectual themes themselves. Another feature shared by most of the articles is the tendency of ‘undeclared thematology’, which not only reflects the persistence of the charge of positivism, but also shows that most scholars prefer to locate themselves within more specific, often interdisciplinary fields of literary study. In this sense, this volume does not only prove the ongoing relevance of traditional fields such as rhetoric and thematology, but provides contributions to currently flourishing research areas, among them literary multilingualism, literature and emotions, and ecocriticism.




Comics and Language


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This title challenges many of the key assumptions about the 'grammar' and formal characteristics of comics, and offers a more nuanced, theoretical framework that it argues will better serve the field by offering a consistent means for communicating critical theory in the scholarship.




Design


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For students of design, professional product designers, and anyone interested in design equally indispensable: the fully revised and updated edition of the reference work on product design. The book traces the history of product design and its current developments, and presents the most important principles of design theory and methodology, looking in particular at the communicative function of products and highlighting aspects such as corporate and service design, design management, strategic design, interface/interaction design and human design.. From the content: Design and history: The Bauhaus; The Ulm School of Design; The Example of Braun; The Art of Design Design and Globalization Design and Methodology: Epistemological Methods in Design Design and Theory: Aspects of the Disciplinary Design Theory Design and its Context: From Corporate Design to Service Design Product Language and Product Semiotics Architecture and Design Design and Society Design and Technological Progress




Kunst und Geld


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Design Issues


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A Mind at Work


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Traditions and Transitions


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Traditions and Transitions: Curricula for German Studies is a collection of essays by Canadian and international scholars on the topic of why and how the curriculum for post-secondary German studies should evolve. Its twenty chapters, written by international experts in the field of German as a foreign or second language, explore new perspectives on and orientations in the curriculum. In light of shifts in the linguistic and intercultural needs of today’s global citizens, these scholars in German studies question the foundations and motivations of common curriculum goals, traditional program content, standard syllabus design, and long-standing classroom practice. Several chapters draw on a range of contemporary theories—from critical applied linguistics, second-language acquisition, curriculum theory, and cultural studies—to propose and encourage new curriculum thinking and reflective practice related to the translingual and cross-cultural subjectivities of speakers, learners, and teachers of German. Other chapters describe and analyze specific examples of emerging trends in curriculum practice for learners as users of German. This volume will be invaluable to university and college faculty working in the discipline of German studies as well as in other modern languages and second-language education in general. Its combination of theoretical and descriptive explorations will help readers develop a critical awareness and understanding of curriculum for teaching German and to implement new approaches in the interests of their students.