Fractional Leadership


Book Description

Do you own a small or midsize business? Wish you could find (and afford) game-changing executive talent to take your business to the next level? Now, you can. Fractional Leadership shows you step-by-step how to land the experienced, been-there-done-that executive talent you thought was out of reach. If you're ready to step up your game in marketing, sales, operations, finance, or technology but you can't justify hiring a top-dollar executive full-time, a fractional leader can help you bridge the gap. Through personal stories and real-world examples, you'll learn exactly what fractional leaders are, how business owners use them to break through the ceilings they hit in their business growth, the kinds of problems that are perfect for them, and how to find the right fractional leader for maximum impact and performance. Stop waiting until you can afford a full-time C-level suite. Engage experts who can break through those challenges and take your business to the next level today.




The Fractional CMO Effect


Book Description

Are You Struggling With Your Marketing Efforts? Do you feel like you're throwing your marketing budget into a black hole, not quite sure if it's reaching your target audience? Are you striving to make your brand noticeable in a saturated market, but it feels like shouting in a concert crowd? Maybe you're attracting interest, but those leads just don't convert into loyal customers, leaving you questioning your strategies and dampening your business confidence. If these pain points resonate, you're not alone. The Challenges Are Real – But So Are the Solutions! You know these challenges well: identifying your target audience accurately, standing out in a crowded marketplace, generating high-quality leads that convert, and retaining customers once you've acquired them. It can feel like a never-ending cycle of exhaustion and frustration. You might be thinking, "There has to be a better way!" Discover the Power of a Fractional CMO What if we told you there is a solution, and it's simpler than you might think? "The Fractional CMO Effect: Explosive Business Growth Through Part-Time Marketing Leadership, Strategy, and Implementation" is the guide you've been waiting for. It provides actionable insights and strategies for hiring a Fractional CMO – an experienced marketing executive who works with your company on a part-time basis. Transform Your Business with Expert Guidance This book empowers you with the knowledge to hire a Fractional CMO, who can refine your target audience, enhance brand awareness, generate and convert high-quality leads, and implement effective customer retention strategies. They bring their wealth of knowledge and experience to your team without the full-time commitment or cost, making it an efficient and cost-effective solution for small to medium-sized businesses. Take the Next Step Are you ready to overcome these challenges and propel your business to new heights? If so, it's time to take action. Learn the ins and outs of hiring a Fractional CMO by grabbing your copy of "The Fractional CMO Effect" today. Your path to explosive business growth starts here.




Executive Ownershift


Book Description

When leadership teams do not perform at their best, everyone suffers. Low employee engagement levels, failure to meet strategic targets and inconsistent company growth are signs that leadership teams are not highly effective. Executive Ownershift is a transformative growth program that enables leadership teams to deliver peak performance: When leadership teams perform at their best, so can everyone else. This book introduces a top-down team approach that enables leadership teams to dramatically improve their performance. It highlights how leadership teams can transform their own businesses and how they can master what must go right and what can go wrong on their path to high performance. With examples and cases provide evidence that results come fast to leadership teams that recognize that they are the starting point for improvement and growth, the book is an excellent guide that allows struggling leadership teams to become good, and good leadership teams to become great.




Interactional Leadership and How to Coach It


Book Description

All leaders make choices, but not all leaders are choice-focused. In Interactional Leadership and How to Coach It: The art of the choice-focused leader Michael Harvey presents an important new theory of leadership which demonstrates how to coach successful choice-making. This clear, wide-ranging book integrates business and psychology, exploring the art of choice-focused leadership through neuroscience, cognitive psychology, existential philosophy and leadership studies. Interactional leadership helps leaders to make informed decisions throughout the "achievement cycle" of strategy, resourcing and delivery, and emphasises the importance of psychological balance. The book features chapter-long case studies which provide unique insights into the leader’s inner world and clearly illustrate how the tightrope of leadership can be mastered. Harvey draws important lessons about decision-making from corporate leaders, politicians and even Shakespeare’s tragic heroes, and addresses the leader’s ethical responsibility for major issues facing us now and in the future. The interactional model also focuses on coaching the multiple roles of leadership, such as global leader, team leader, innovator, entrepreneur and chair of the board. Accessible and practical, Interactional Leadership and How to Coach It is an ideal guide for coaches, leaders, students, trainers of coaches and anyone involved in leadership development and recruitment.




Startup CXO


Book Description

One of the greatest challenges for startup teams is scaling because usually there's not a blueprint to follow, people are learning their function as they go, and everyone is wearing multiple hats. There can be lots of trial and error, lots of missteps, and lots of valuable time and money squandered as companies scale. Matt Blumberg and his team understand the scaling challenges—they've been there, and it took them nearly 20 years to scale and achieve a successful exit. Along the way they learned what worked and what didn’t work, and they share their lessons learned in Startup CXO. Unlike other business books, Startup CXO is designed to help each functional leader understand how their function scales, what to anticipate as they scale, and what things to avoid. Beyond providing function-specific advice, tools, and tactics, Startup CXO is a resource for each team member to learn about the other functions, understand other functional challenges, and get greater clarity on how to collaborate effectively with the other functional leads. CEOs, Board members, and investors have a book they can consult to pinpoint areas of weakness and learn how to turn those into strengths. Startup CXO has in-depth chapters covering the nine most common functions in startups: finance, people, marketing, sales, customers, business development, product, operations, and privacy. Each functional section has a "CEO to CEO Advice" summary from Blumberg on what great looks like for that CXO, signs your CXO isn't scaling, and how to engage with your CXO. Startup CXO also has a section on the future of executive work, fractional and interim roles. Written by leading practitioners in the newly emergent fractional executive world, each function is covered with useful tips on how to be a successful fractional executive as well as what to look for and how to manage fractional executives. Startup CXO is an amazing resource for CEOs but also for functional leaders and professionals at any stage of their career." —Scott Dorsey, Managing Partner, High Alpha




Big Bet Leadership


Book Description

The Executive Playbook to Lead Business Growth, Innovation and Transformation. The first leadership book for the age of artificial intelligence, equipping leaders with principles and tactics to achieve audacious outcomes and solve complex problems, while smartly managing the inherent risks of bold moves. Applying this playbook will impact your business and, just as critically, propel and protect your career as a bold transformational executive. Co-authored by John Rossman, author of The Amazon Way and Think Like Amazon, and Kevin McCaffrey, seasoned executives from Amazon, Google, and T-Mobile. This fast-moving book melds their direct leadership experiences with comprehensive research and authentic stories. Actionable insights include: Pinpointing Growth Opportunities: Identify your customer's primary frustrations and unmet needs with standout features, forming the foundation for sustainable business growth. Mastering Strategic Communication: Develop skills to ensure alignment, clarity, and vital stakeholder involvement through effective strategic communication. Prioritizing through High-Impact Experimentation: Implement cost-effective, swift, and impactful experimentation methods, utilizing memos and debates for maximum effect. Redefining Cost Models for Winning Business Models: Learn to innovate cost structures alongside improving customer experiences for a transformative impact on your business. Overcoming Inertia and Analysis Paralysis: Discover tactics to break free from conventional pace and decision-making traps by creating focused teams and unique operational environments. Maximizing Return on Effort: Craft a governance approach that provides high quality, timely signals for your strategic endeavors without the usual bureaucratic overhead. With your book purchase you also get a trove of resources including practical frameworks, real-world examples, a Big Bet journal, generative AI prompts , and a Big Bet GPT. These tools are designed to drive active integration of the principles of Big Bet Leadership in your business.




Startup CEO


Book Description

You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.




Collective Leadership in Soviet Politics


Book Description

This book studies the way in which the top leadership in the Soviet Union changed over time from 1917 until the collapse of the country in 1991. Its principal focus is the tension between individual leadership and collective rule, and it charts how this played out over the life of the regime. The strategies used by the most prominent leader in each period – Lenin, Stalin, Khrushchev, Brezhnev and Gorbachev – to acquire and retain power are counterposed to the strategies used by the other oligarchs to protect themselves and sustain their positions. This is analyzed against the backdrop of the emergence of norms designed to structure oligarch politics. The book will appeal to students and scholars interested in the fields of political leadership, Soviet politics and Soviet history.




Handbook of Legislative Research


Book Description

The Handbook of Legislative Research, a comprehensive summary of the results of research on nineteenth and twentieth-century legislatures, is itself a landmark in the evolution of legislative studies. Gathered here are surveys by leading scholars in the field, each providing inventory of an important subfield, an extensive bibliography, and a systematic assessment of what has been accomplished and what directions future research must take.




Fractional Leadership


Book Description

Do you own a small or midsize business? Wish you could find (and afford) game-changing executive talent to take your business to the next level? Now, you can. Fractional Leadership shows you step-by-step how to land the experienced, been-there-done-that executive talent you thought was out of reach. If you're ready to step up your game in marketing, sales, operations, finance, or technology but you can't justify hiring a top-dollar executive full-time, a fractional leader can help you bridge the gap. Through personal stories and real-world examples, you'll learn exactly what fractional leaders are, how business owners use them to break through the ceilings they hit in their business growth, the kinds of problems that are perfect for them, and how to find the right fractional leader for maximum impact and performance. Stop waiting until you can afford a full-time C-level suite. Engage experts who can break through those challenges and take your business to the next level today.