Author : Gary S. Lynn
Publisher : John Wiley & Sons
Page : 264 pages
File Size : 15,84 MB
Release : 1989
Category : Business & Economics
ISBN :
A complete handbook that guides you through the entire new product innovation process. Explains how to document your idea, evaluate and test it, perform a patent search, complete market research, locate a potential licensee, write a business plan, and raise money--everything you need to know in order to make money from your new product idea.
Author : Phil Baker
Publisher : FT Press
Page : 193 pages
File Size : 11,37 MB
Release : 2008-10-22
Category : Business & Economics
ISBN : 013715187X
In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You’ll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%! You’ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding “feature creep,” prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you’ve delivered your first breakthrough product, Baker shows how to follow up with another winner! Optimize your entire product development process Make everything work together seamlessly: from planning and engineering through distribution and marketing Get breakthrough industrial design without overpaying for it Deliver products that create a powerful emotional bond with your customer Time product delivery for maximum competitive advantage Make sure you don’t reach your market too late—or too early, either Leverage Asian manufacturing without falling victim to its pitfalls Successfully coordinate even the most complex worldwide product delivery programs
Author : Lawrence J. Gitman
Publisher :
Page : 1455 pages
File Size : 21,71 MB
Release : 2024-09-16
Category : Business & Economics
ISBN :
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Dick J. Liou
Publisher : Createspace Independent Publishing Platform
Page : 370 pages
File Size : 21,6 MB
Release : 2011-09-22
Category : Business planning
ISBN : 9781466216105
Everyday ideas are all around us, but very few ever make it to the market successfully. If you have come up with a concept for a new product or business but have no clue how to commercialize it, you will find this book highly relevant and useful. Not all ideas should be pursued; most people fail in their attempts to commercialize their concepts. There is a harsh reality surrounding the process of transforming a concept to a physical goods or business entity. Without the honest assessment of an idea's profit potential, it is no different than playing the lottery and hoping to win. This book's value lies in its strategic and business-centric approach to helping you ensure that only winning ideas are invested in. The book does this by detailing five major aspects of the concept to commercialization process: (1) who is involved (2) a step by step approach (3) an extensive list of 120 concept-evaluation questions (4) business insights and principles, and (5) a tracking and monitoring framework to keep activities in alignment. It brings clarity to a subject that is highly complex and often muddled with noises and confusions from too much information. It is not a run-of-the-mill type of invention book or startup book that resembles simplified encyclopedia of what needs to be done. Instead, it is a book intended to explore the real core of profit generation combined with the practical knowledge of "how to" steps. This collection of knowledge can only be divulged with experiences in the trenches but is now available to anyone wishing to achieve the incredible by overcoming the improbable. The book is ideally written for you if you are a(n): - Aspiring entrepreneur looking to build a product-based or service-driven company - Inventor who is serious about learning the concept to market transformation process - Student of entrepreneurial programs looking for real life insights not covered in text books - Professor of entrepreneurial studies looking to supplement your curriculum with a first person account of an entrepreneurial experience - University researcher contemplating on how to commercialize your scientific discovery or technological breakthrough - New product introduction professional looking to supplement your current evaluation system
Author : Gordon W. Fuller
Publisher : CRC Press
Page : 494 pages
File Size : 20,30 MB
Release : 2016-04-19
Category : Technology & Engineering
ISBN : 1439818657
About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduc
Author : Russell Schwartz
Publisher : Routledge
Page : 308 pages
File Size : 21,54 MB
Release : 2019-08-08
Category : Art
ISBN : 1351613448
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
Author :
Publisher : Academic Press
Page : 369 pages
File Size : 40,95 MB
Release : 2012-12-17
Category : Technology & Engineering
ISBN : 0123919436
This book provides the bridge between engineering design and medical device development. There is no single text that addresses the plethora of design issues a medical devices designer meets when developing new products or improving older ones. It addresses medical devices' regulatory (FDA and EU) requirements--some of the most stringent engineering requirements globally. Engineers failing to meet these requirements can cause serious harm to users as well as their products’ commercial prospects. This Handbook shows the essential methodologies medical designers must understand to ensure their products meet requirements. It brings together proven design protocols and puts them in an explicit medical context based on the author's years of academia (R&D phase) and industrial (commercialization phase) experience. This design methodology enables engineers and medical device manufacturers to bring new products to the marketplace rapidly. The medical device market is a multi-billion dollar industry. Every engineered product for this sector, from scalpelsstents to complex medical equipment, must be designed and developed to approved procedures and standards. This book shows how Covers US, and EU and ISO standards, enabling a truly international approach, providing a guide to the international standards that practicing engineers require to understand Written by an experienced medical device engineers and entrepreneurs with products in the from the US and UK and with real world experience of developing and commercializing medical products
Author : Greg Creed
Publisher : HarperCollins Leadership
Page : 289 pages
File Size : 23,1 MB
Release : 2021-06-08
Category : Business & Economics
ISBN : 140022330X
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author : Elaine Chen
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 12,82 MB
Release : 2015-02-21
Category : Computer engineering
ISBN : 9781505380835
Teams developing a software product for the first time can draw on a wealth of free and readily available resources to come up to speed, learn best practices, and get their minimum viable product (MVP) to market very quickly. Not so for teams working with hardware. The design, development and prototyping process takes longer, and is more costly than its software counterpart. Depending on the complexity of the product, iterations culminating in new physical prototypes can be measured in weeks or months, not days. User testing needs to be tightly planned and coordinated with the prototyping schedule. Business model testing is much harder than software products due to regulatory compliance requirements. There is also much less available information to help new teams navigate these unfamiliar waters and plan for success. This book levels the playing field for hardware teams by providing a concise and practical roadmap that helps teams navigate the path to bring a hardware product from concept to production. Teams will be able to accelerate product development by building knowledge in the following areas: Understand the steps to bring a hardware product with integrated software components to market Get practical tips on how to execute each step while saving time and money Use primary market research to ensure the right product is built for the right customers Manage the transition to manufacturing and operations to produce a quality product Build a high performing cross-functional team to speed time to market Author's note - March, 2020: The world moves at a very rapid pace. The global picture for product development, manufacturing and supply chain management has changed substantially since this book was first published. While the general principles and best practices for hardware development have not changed, hardware innovators now have a vast array of new options that were not available in the past. Examples include the rise of the maker movement and the subsequent widespread availability of makerspaces for rapid prototyping, the rise of Shenzhen as a hub for rapid prototyping for consumer electronics, and the impact of geopolitical and global healthcare trends and events on supply chain management. We encourage you to use this book as the first step in your journey to learn all about new and exciting options as you navigate the process from idea to product launch.
Author : Justin Wyatt
Publisher : University of Texas Press
Page : 250 pages
File Size : 46,96 MB
Release : 2010-07-22
Category : Performing Arts
ISBN : 029278659X
Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office. This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water...") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income.
