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From Legacy Media to Going Viral

Author : Robert H. Wicks

Publisher : Taylor & Francis

Page : 190 pages

File Size : 19,58 MB

Release : 2024-04-18

Category : Political Science

ISBN : 104001822X

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Book Description

From Legacy Media to Going Viral: Generational Media Use and Citizen Engagement examines how the prominent media available shapes each rising generation of citizens. The authors discuss how global and national events along with the media each generational group most frequently accessed defined these groups. Drawing on interdisciplinary social science insights into social media and civic and political engagement, the book contextualizes the civic and political rise of the Millennials and Gen Z with comparative insights from Gen X and the Baby Boomers. With a focus on emergent patterns of American citizenship, the authors examine issues such as a decline in social trust, new and sustained patterns of civic and political engagement and the continuing importance of political consumerism. Looking beyond the impact of media on youth and issues of civic and political generational change, this book explores how the media accessible to each American generation contributes to that generation’s collective experience, thus solidifying their civic and political attitudes. The book will be of interest to students and scholars concerned with civic and political engagement, political consumerism and media use, in the areas of media studies, advertising, communication, journalism, political science and sociology.



From Legacy Media to Going Viral

Author : Robert H. Wicks

Publisher :

Page : 0 pages

File Size : 41,47 MB

Release : 2024

Category : Language Arts & Disciplines

ISBN : 9781032486741

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Book Description

"From Legacy Media to Going Viral: Generational Media Use and Citizen Engagement examines how the prominent media available shapes each rising generation of citizens. The authors discuss how global and national events along with the media each generational group most frequently accessed defined these groups. Drawing on interdisciplinary social science insights into social media and civic and political engagement, the book contextualizes the civic and political rise of the Millennials and Gen Z with comparative insights from Gen X and the Baby Boomers. With a focus on emergent patterns of American citizenship, the authors examine issues such as a decline in social trust, new and sustained patterns of civic and political engagement, and the continuing importance of political consumerism. Looking beyond the impact of media on youth and issues of civic and political generational change, this book explores how the media accessible to each American generation contributes to that generation's collective experience thus solidifying their civic and political attitudes. The book will be of interest to students and scholars concerned with civic and political engagement, political consumerism and media use, in the areas of media studies, advertising, communication, journalism, political science and sociology"--



The Art of Going Viral

Author : A. C. Clint

Publisher :

Page : 130 pages

File Size : 19,38 MB

Release : 2017-10-17

Category :

ISBN : 9781549992131

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Book Description

Why is it that some things EXPLODE online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it. Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, Going Viral is your blueprint for digital success. Stand out, get noticed, and captivate online. Going Viral pairs raw human behavioral data with the emotional intelligence of A.C. Clint, a sought-after digital media coach who has worked with Fortune 500 clients from Disney to Nike. Clint has distilled years of research and practical experience to write this manual for content people are wired to share. Find your die-hard fanbase of thousands (or millions). This Internet psychology guide teaches: * A centuries-old secret to create connection used by Italian Courtiers & cereal boxes * 3 viral emotions that get shared the most * Step-by-step processes to create content audiences can't get enough of, and prime it to spread as quickly as possible * Building a following from zero to thousands * How to leverage top influencers to do word-of-mouth power-lifting for you * Techniques that work across Twitter, Instagram, Pinterest, and even in-person Are you ready to grow your idea? Triple your profits? More SUCCESS and less work? As an entrepreneur, artist, or creative thinker, you know social media can empower you to reach a potential audience of billions, with tools that are essentially free. But who has that kind of time? And where do you even begin? Or worse: have you set up your business, pushed it into the world, but instead of a flood of interest, you are getting...crickets? Learn secret formulas to build connections, and open doors you never thought possible... Including how to: + Make a powerful first impression + Connect effortlessly with followers + Increase exposure, shares, engagement, interest, and traffic for your website Understand what makes people click (even if they don't). Is this book for you? If you have ever posted online then the answer is YES! Whether you write your own blog, or have a basic Facebook profile...whether you like it or not, you have a digital brand. Are you ready to use it? You have something to say. Isn't it about time for people to hear it? DON'T miss your chance at success because of a lackluster Internet presence. Share your vision with the world and finally be heard. If you want to become an overnight success story, there IS a secret to it. All you need is a little inspiration, an internet connection, and the right formula, which this book will teach you. This guide is especially for: * Visionaries ready to reach the masses with their message * Professionals wanting to make a name & propel their career to the next level * Companies seeking to increase profit & customer engagement * Anyone who ever built a website with zero traffic and thought 'what next?' Whether you are a computer novice or a practiced PR pro, there is something in this book for you. Pick up your copy today by clicking the BUY NOW button at the top of this page.



Photojournalism and Citizen Journalism

Author : Stuart Allan

Publisher : Routledge

Page : 656 pages

File Size : 46,77 MB

Release : 2017-06-26

Category : Photography

ISBN : 1351813447

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Book Description

If everyone with a smartphone can be a citizen photojournalist, who needs professional photojournalism? This rather flippant question cuts to the heart of a set of pressing issues, where an array of impassioned voices may be heard in vigorous debate. While some of these voices are confidently predicting photojournalism's impending demise as the latest casualty of internet-driven convergence, others are heralding its dramatic rebirth, pointing to the democratisation of what was once the exclusive domain of the professional. Regardless of where one is situated in relation to these stark polarities, however, it is readily apparent that photojournalism is being decisively transformed across shifting, uneven conditions for civic participation in ways that raise important questions for journalism’s forms and practices in a digital era. This book's contributors identify and critique a range of factors currently recasting photojournalism's professional ethos, devoting particular attention to the challenges posed by the rise of citizen journalism. This book was originally published as two special issues, in Digital Journalism and Journalism Practice.



The Routledge Companion to Political Journalism

Author : James Morrison

Publisher : Routledge

Page : 457 pages

File Size : 10,6 MB

Release : 2021-10-19

Category : Social Science

ISBN : 100045665X

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Book Description

This international edited collection brings together the latest research in political journalism, examining the ideological, commercial and technological forces that are transforming the field and its evolving relationship with news audiences. Comprising 40 original chapters written by scholars from around the world, The Routledge Companion to Political Journalism offers fundamental insights from the disciplines of political science, media, communications and journalism. Drawing on interviews, discourse analysis and quantitative statistical methods, the volume is divided into six parts, each focusing on a major theme in the contemporary study of political journalism. Topics covered include far-right media, populism movements and the media, local political journalism practices, public engagement and audience participation in political journalism, agenda setting, and advocacy and activism in journalism. Chapters draw on case studies from the United Kingdom, Hungary, Russia, Malaysia, Myanmar, Italy, Brazil, the United States, Greece and Spain. The Routledge Companion to Political Journalism is a valuable resource for students and scholars of media studies, journalism studies, political communication and political science.



The Liberal Media Industrial Complex

Author : Mark Dice

Publisher : Mark Dice

Page : 193 pages

File Size : 48,75 MB

Release : 2019-11-12

Category : Political Science

ISBN : 1943591083

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Book Description

The “media” used to mean television, radio, newspapers, and magazines; but today it largely involves social media, which has swallowed up all of these other forms and is now controlled by a small group of Silicon Valley titans who decide what billions of people are able to see and hear online. The convergence of old technology and new has centralized unimaginable power into the hands of a few gigantic corporations that now dictate how we communicate with each other and perceive the outside world. Media analyst Mark Dice details how the rise of social media that tipped the balance of power regarding the production and distribution of information has also resulted in a massive backslash from those conspiring to regain the influence they once held. Now conservatives are experiencing widespread censorship as the tech giants scramble to put the genie back in the bottle. The liberal media has launched an information war against President Trump and his supporters, and are using their monopolies to manipulate public opinion in order to further their aims of a socialist revolution.



Applied Mass Communication Theory

Author : Jack Rosenberry

Publisher : Routledge

Page : 310 pages

File Size : 35,6 MB

Release : 2021-09-30

Category : Social Science

ISBN : 1000453588

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Book Description

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362



How Racism and Sexism Killed Traditional Media

Author : Joshunda Sanders

Publisher : Bloomsbury Publishing USA

Page : 216 pages

File Size : 26,44 MB

Release : 2015-08-11

Category : Language Arts & Disciplines

ISBN : 1440830827

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Book Description

An evaluative examination that challenges the media to rise above the systematic racism and sexism that persists across all channels, despite efforts to integrate. The Internet and social networks have opened up new avenues of communication for women and people of color, but the mainstream news is still not adequately including minority communities in the conversation. Part of the Racism in America series, How Racism and Sexism Killed the Traditional Media: Why the Future of Journalism Depends on Women and People of Color reveals the lack of diversity that persists in the communication industry. Uncovering and analyzing the racial bias in the media and in many newsrooms, this book reveals the lesser-known side of the media—newsrooms and outlets that are often fraught with underlying racist and sexist tension. Written by a veteran journalist of color, this title brings an insider's perspective combined with interviews from industry experts. The book analyzes the traditional media's efforts to integrate both women and people of color into legacy newsrooms, highlighting their defeats and minor successes. The author examines the future of women and people of color in the mainstream media.



The Anthropology of Digital Practices

Author : John Postill

Publisher : Taylor & Francis

Page : 190 pages

File Size : 15,81 MB

Release : 2024-03-29

Category : Social Science

ISBN : 1003851339

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Book Description

The Anthropology of Digital Practices connects for the first time three distinct research areas – digital ethnography, causal ethnography, and media practice theory – to explore how we might track the effects of new media practices in a digital world. It invites media and communication students and scholars to overcome the field’s old aversion to ‘media effects’ and explores the messy, complex, open-ended effects of new media practices in a digital age. Based on long-term ethnographic research and drawing from recent advances in the study of causality and ethnography, this book tells the ‘formation story’ of the anti-woke movement through a series of critical media events. It argues that digital media practices (e.g. podcasting, YouTubing, tweeting, commenting, broadcasting) will have ‘formative’ effects on an emerging social world at different points in time. One important task of the digital ethnographer is precisely to distinguish between the formative and non-formative effects of specific media practices. This book makes three contributions to our understanding of media practices in the digital era, namely a theoretical, methodological, and empirical contribution. Theoretically, it furthers the ‘practice turn’ in media and communication studies by engaging with the latest thinking on causality and ethnography. Methodologically, it serves as a compelling, up-to-date guide to doing digital ethnography, with special reference to the study of digitally mediated practices. Empirically, it is the first book-length study of the anti-woke movement, a major actor in the ‘culture wars’ currently being fought across the Western world. With its accessible language and rich case studies, The Anthropology of Digital Practices will make an ideal supplementary textbook for a range of undergraduate and graduate courses in research methods, digital ethnography/anthropology, and digital activism.



Survey of Media

Author : Stacey O. Irwin

Publisher : Taylor & Francis

Page : 226 pages

File Size : 26,90 MB

Release : 2024-09-10

Category : Social Science

ISBN : 1040107710

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Book Description

An accessible and exciting new textbook that provides students with an in-depth historical and conceptual understanding of the nature and function of media in society. Stacey O. Irwin contextualizes media objects and experiences – including cinema, TV, phones, gaming, radio and podcasting, journalism, publishing, advertising, and more – into three descriptive sections: screens, sounds, and synergies. The text examines how technology is enfolded into the cultural process of contemporary media experience, exploring topics such as social media, augmented reality and other trends from the metaverse. It also reflects on the impact of legacy media and highlights instrumental moments in media history along the way. By examining media history from the perspective of future decision-making, this textbook explores how media technologies have a positive and negative sociocultural impact. This provides students with a more accessible entry point to the topic, and readers are left with a well-rounded understanding of media and the interplay between media, culture, technology, and society. Each chapter concludes with things to consider and additional takeaways to enhance student learning. This is an essential text for students taking classes such as Introduction to Mass Media, Survey of Media, Media History, Media and Society, and Media Culture.