From Lifeguard to Sun King


Book Description

From Lifeguard to Sun King is a compelling account of the life of Robert Bell, the founder of the Banana Boat sun care brand and one of America's most innovative entrepreneurs.




Pain Killer Marketing


Book Description

Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing.




How Come No One Knows about Us?


Book Description

This practical, complete, and often humorous public relations guide for organizations that want to win big visibility in an information-saturated world puts all PR essentials into one volume.




Millionaire by 28


Book Description

Todd Babbitt reached his goal of being a millionaire while still in his 20s. How he did it, how he became wealthy, is no mystery. In Millionaire by 28, Todd shares his formula for wealth-building. All it takes, Todd says, is a concentrated desire to achieve wealth, a burning, red-hot intensity to make it happen, the courage to be committed and deciding to be passionate about it. "My persistence was the difference between success and failure," he adds. Book jacket.




How Business Decisions Are Made


Book Description

Explores the process of making decisions and how good decisions are essential to a successful business.







Talking Book Topics


Book Description




Witness to Life


Book Description

Holy Scripture bears witness to life as God intended it and intends it still. It also witnesses to what has been made of life east of Eden. Preaching and poetic witness to life “through faith for faith” (Rom 1:17), therefore, must be attempted with humility and with empathy for all sorts and conditions of human being, looking to Jesus who “humbled himself and became obedient to the point of death, even death on a cross” (Phil 2:8).







Sun King


Book Description