From Margin to Mainstream


Book Description

This is a detailed and comprehensive account of women's participation in mainstream American politics at national, state, and local levels during the last 30 years. Hartmann traces their growing role in the political process and describes the issues around which they have mobilized--Equal Rights Amendment, the Equal Pay Act, Federal child care programs, and the appointment of women to high government posts. She notes how the black civil rights movement provided a new frame of reference for a women's movement, and discusses women's participation in the grassroots movements of the 1960s, in major women's organizations, such as the National Organization for Women and National Women's Political Caucus, and looks at women as political candidates and officeholders, and shapers of public policy. ISBN 0-394-35610-1: $29.95.




Coaching and Mentoring


Book Description

Coaching and mentoring have developed significantly in recent years. Helping and supporting people to learn more effectively are not new activities, of course, but what is new is the extent to which their power is being harnessed to meet the challenge of our ever-increasing need to take personal responsibility for managing to learn new things in new ways.The authors of this vital new book on the topic believe that we are in the middle of a revolution of thinking about learning. Clearly demonstrating how recent research suggests that traditional methods need to be adjusted or, in some cases, abandoned in favour of the effective use of coaching and mentoring, this book provides a practical toolkit for such change.Covering both the theory and practice of coaching and mentoring, ranging from the world of work to education to community action, the book demonstrates how important it is to relate theoretical models to specific situations in order to gain real practical benefits. In a highly readable and accessible style, the authors offer new insights into, and examples of, such issues as matching staff, and fresh ways of giving feedback and asking the right questions. While they provide both best-practice approaches and proven solutions, they also explain that where coaching and mentoring are concerned, simplicity is often the ideal solution. To facilitate this goal they outline 'Seven Golden Rules of Simplicity'.This practical introduction to an increasingly widely used practice will prove invaluable to anyone wanting to help people to increase and improve their ability to maximize their potential, learn new skills, improve performance and become the person they want to be.




Marginal to Mainstream


Book Description

Millions of Americans are using complementary and alternative medicine and spending billions of dollars, out-of-pocket, for it. Why? Do the therapies work? Are they safe? Are any covered by insurance? How is the medical profession responding to the growing use of therapies that were only recently thought of as quackery? These are some of the many questions asked and answered in this book. It describes a transformation in the status of alternative medicine within health care. Paving the way toward legitimacy is research currently underway and funded by the National Institutes of Health. This research is proving the safety and efficacy of certain therapies and the harm or inefficacy of others. While some therapies will remain alternative to conventional medicine, others are becoming complementary, and still others are busting the boundaries and contributing to a new approach to health and healing called integrative medicine.




Marginal Groups and Mainstream American Culture


Book Description

They are often portrayed as outsiders: ethnic minorities, the poor, the disabled, and so many others—all living on the margins of mainstream society. Countless previous studies have focused on their pain and powerlessness, but that has done little more than sustain our preconceptions of marginalized groups. Most accounts of marginalization approach the subject from a distance and tend to overemphasize the victimization of outsiders. Taking a more intimate approach, this book reveals the personal, moral, and social implications of marginalization by drawing upon the actual experiences of such individuals. Multidisciplinary and multicultural, Identity on the Margin addresses marginalization at a variety of social levels and within many different social phenomena, going beyond familiar cases dealing with race, ethnicity, and gender to examine such outsiders as renegade children, conservative Christians, and the physically and mentally disabled. And because women are especially subject to the effects of marginalization, feminist concerns and the marginalization of sexual practices provide a common denominator for many of the essays. From problems posed by "complimentary racism" to the status of gays in Tony Blair's England, from the struggle of Native Americans to preserve their identities to the singular problems of single mothers, Identity on the Margin takes in a broad spectrum of cases to provide theoretical analysis and ethical criticism of the mechanisms of identity formation at the edges of society. In all of the cases, the authors demonstrate the need for theory that initiates social change by considering the ethical implications of marginalization and criticizing its harmful effects. Bringing together accounts of marginalization from many different disciplines and perspectives, this collection addresses a broad audience in the humanities and social sciences. It offers a basis for enhancing our understanding of this process—and for working toward meaningful social change.




Creating Passion Brands


Book Description

Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.




From Marginal to Mainstream


Book Description

Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs need to break free from their 'mainstream inhibition' and turn their attention to the margins - to confront, evaluate and embrace the 'strangeness' of behaviours, ideas and ways of life at the fringes. Why? Because marginal behaviours can break through and take off. They can go mainstream. They can unleash 'consumer-driven disruption', promoting new innovation, new routes to market, new winners and losers - and new growth. Using original research and analysis of the brands that have successfully backed marginal behaviours, From Marginal to Mainstream provides a framework for understanding and evaluating this non-obvious, untapped potential. Marginal behaviours may be unpromising, untested, weird, even sometimes repulsive - yet they can point the way to the future. Today's margins are tomorrow's pot of gold - if you know where and how to look.




Asian Literary Voices


Book Description

Philip F. Williams has published nine books in East Asian studies, including The Great Wall of Confinement (UCal, 2004), and has been Professor of Chinese at Massey University and Arizona State University. --




Women's Leadership in Marginal Religions


Book Description

Women's leadership in Spiritualism and Christian Science / Ann Braude -- The feminism of "Universal Brotherhood," women in the Theosophical Movement / Robert Ellwood and Catherine Wessinger -- Emma Curtis Hopkins, a feminist of the 1880's and mother of new thought / J. Gordon Melton -- Myrtle Fillmore and her daughters, an observation and analysis of the role of women in Unity / Dell deChant -- Woman guru, woman roshi, the legitimation of female religious leadership in Hindu and Buddhist groups in America / Catherine Wessinger. -- Part 3. Contemporary women as creators of religion: Ritual validations of clergywomen's authority in the African American Spiritual churches of New Orleans / David C. Estes --. - Twentieth-century women's religion as seen in the feminist spirit.




Reclaiming the Mainstream


Book Description

No Marketing Blurb




Reorienting Economics


Book Description

This eagerly anticipated new book from Tony Lawson contends that economics can profit from a more explicit concern with ontology (enquiry into the nature of existence) than has been its custom. By admitting that economics is not exactly a picture of health at the moment, Lawson hopes that we can move away from the bafflingly intransigent belief that economics is at its core reliant upon mathematical modelling. This maths-envy is the reason why economics is in a state of such disarray. Far from being a polemic against the mainstream, this excellent new book is concerned that if economics is to be saved from itself then there must be a realistic dialogue between the classical heterodox fields. Of interest to philosophers, sociologists and social scientists as well as economists, this comprehensive, logical book is a vital contribution to an important debate.