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Nation Branding

Author : Keith Dinnie

Publisher : Routledge

Page : 259 pages

File Size : 42,61 MB

Release : 2015-08-27

Category : Business & Economics

ISBN : 1317681940

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Book Description

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.



The Obsidian Mirror

Author : K.D. Keenan

Publisher : Diversion Books

Page : 370 pages

File Size : 50,48 MB

Release : 2015-05-05

Category : Fiction

ISBN : 1626818134

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Book Description

Sharp and funny, K.D. Keenan has inherited the mantle of stalwarts Patricia Briggs and Kim Harrison, and The Obsidian Mirror is a masterpiece of thrills for every fantasy reader. When Sierra Carter, an out-of-work PR executive, receives a call from Quetzalcoatl, the plumed serpent god of the Aztecs, she suddenly has more problems on her plate than unemployment. Saving the whole planet, for example. Sierra discovers that her former employer’s semiconductors are in reality a means of spreading a deadly evil around the world. Necocyaotl, Aztec god of death and destruction, has imbued his essence within every device, causing people to place their self-interest and selfish desires above all else. Sierra is called upon to stop him. With his request, Quetzalcoatl offers strange and gifted assistants, Coyotl the trickster, otherwise known as Chaco, a handsome shape-shifting avatar; and Fred, a diminutive and mischievous mannegishi. Although Sierra is skeptical, the revelation of a previously unknown world and its attendants is undeniable. As is the peril Necocyaotl’s return to power promises. Entering the fray with avatars and mythological creatures alongside her, Sierra will discover there are incalculable wonders—and dangers—within the new Old World.



Nation branding

Author : Keith Dinnie

Publisher : Routledge

Page : 261 pages

File Size : 47,4 MB

Release : 2010-05-14

Category : Business & Economics

ISBN : 1136377360

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Book Description

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.



Cuisine and Culture

Author : Linda Civitello

Publisher : John Wiley & Sons

Page : 448 pages

File Size : 42,63 MB

Release : 2011-03-29

Category : Cooking

ISBN : 0470403713

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Book Description

Cuisine and Culture presents a multicultural and multiethnic approach that draws connections between major historical events and how and why these events affected and defined the culinary traditions of different societies. Witty and engaging, Civitello shows how history has shaped our diet--and how food has affected history. Prehistoric societies are explored all the way to present day issues such as genetically modified foods and the rise of celebrity chefs. Civitello's humorous tone and deep knowledge are the perfect antidote to the usual scholarly and academic treatment of this universally important subject.



Systematic Reviews in the Social Sciences

Author : Mark Petticrew

Publisher : John Wiley & Sons

Page : 352 pages

File Size : 10,7 MB

Release : 2008-04-15

Category : Psychology

ISBN : 1405150149

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Book Description

Such diverse thinkers as Lao-Tze, Confucius, and U.S. Defense Secretary Donald Rumsfeld have all pointed out that we need to be able to tell the difference between real and assumed knowledge. The systematic review is a scientific tool that can help with this difficult task. It can help, for example, with appraising, summarising, and communicating the results and implications of otherwise unmanageable quantities of data. This book, written by two highly-respected social scientists, provides an overview of systematic literature review methods: Outlining the rationale and methods of systematic reviews; Giving worked examples from social science and other fields; Applying the practice to all social science disciplines; It requires no previous knowledge, but takes the reader through the process stage by stage; Drawing on examples from such diverse fields as psychology, criminology, education, transport, social welfare, public health, and housing and urban policy, among others. Including detailed sections on assessing the quality of both quantitative, and qualitative research; searching for evidence in the social sciences; meta-analytic and other methods of evidence synthesis; publication bias; heterogeneity; and approaches to dissemination.



Plant-derived Natural Products

Author : Anne E. Osbourn

Publisher : Springer Science & Business Media

Page : 588 pages

File Size : 32,60 MB

Release : 2009-07-07

Category : Science

ISBN : 0387854983

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Book Description

Plants produce a huge array of natural products (secondary metabolites). These compounds have important ecological functions, providing protection against attack by herbivores and microbes and serving as attractants for pollinators and seed-dispersing agents. They may also contribute to competition and invasiveness by suppressing the growth of neighboring plant species (a phenomenon known as allelopathy). Humans exploit natural products as sources of drugs, flavoring agents, fragrances and for a wide range of other applications. Rapid progress has been made in recent years in understanding natural product synthesis, regulation and function and the evolution of metabolic diversity. It is timely to bring this information together with contemporary advances in chemistry, plant biology, ecology, agronomy and human health to provide a comprehensive guide to plant-derived natural products. Plant-derived natural products: synthesis, function and application provides an informative and accessible overview of the different facets of the field, ranging from an introduction to the different classes of natural products through developments in natural product chemistry and biology to ecological interactions and the significance of plant-derived natural products for humans. In the final section of the book a series of chapters on new trends covers metabolic engineering, genome-wide approaches, the metabolic consequences of genetic modification, developments in traditional medicines and nutraceuticals, natural products as leads for drug discovery and novel non-food crops.



Ecotourism in Appalachia

Author : Al Fritsch

Publisher : University Press of Kentucky

Page : 324 pages

File Size : 18,95 MB

Release : 2014-10-17

Category : Business & Economics

ISBN : 0813159229

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Book Description

Tourism is the world's largest industry, and ecotourism is rapidly emerging as its fastest growing segment. As interest in nature travel increases, so does concern for conservation of the environment and the well-being of local peoples and cultures. Appalachia seems an ideal destination for ecotourists, with its rugged mountains, uniquely diverse forests, wild rivers, and lively arts culture. And ecotourism promises much for the region: protecting the environment while bringing income to disadvantaged communities. But can these promises be kept? Ecotourism in Appalachia examines both the potential and the threats that tourism holds for Central Appalachia. The authors draw lessons from destinations that have suffered from the "tourist trap syndrome," including Nepal and Hawaii. They conclude that only carefully regulated and locally controlled tourism can play a positive role in Appalachia's economic development.



International Business and Tourism

Author : Tim Coles

Publisher : Routledge

Page : 300 pages

File Size : 35,41 MB

Release : 2008-02-13

Category : Business & Economics

ISBN : 1134096577

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Book Description

Tourism is changing. This innovative textbook examines a key international service industry in the context of globalization processes, the state, and increased individual mobility, using case studies to illustrate wider themes and key issues.



The Advocate

Author :

Publisher :

Page : 72 pages

File Size : 27,92 MB

Release : 2003-09-16

Category :

ISBN :

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Book Description

The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.



Urban Multiculturalism and Globalization in New York City

Author : M. Laguerre

Publisher : Springer

Page : 219 pages

File Size : 41,77 MB

Release : 2003-11-19

Category : Social Science

ISBN : 0230503748

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Book Description

This book focuses on American society as a transglobal nation and examines the temporal dimension of diasporic incorporation in New York City. It argues that immigrant neighbourhoods are faced not only with issues of economic and political integration, but also are engaged in a sublime and relentless effort of harmonizing the cultural rhythms of their daily life with the hegemonic temporality of mainstream society. Although much energy has been spent in explaining the segregated or ghettoized space of ethnic communities, there is, in contrast, a dearth of data on the subalternization, genealogy, and inscription of minoritized temporalities in the structural and interactional organization of the multicultural American City.