Fundamentals of Marketing For B.Com. Sem.-4 (According to NEP-2020)


Book Description

Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.




Fundamentals of Entrepreneurship For B.Com. Sem.-4 (According to NEP-2020)


Book Description

Table of Content:- 1. Entrepreneurship : Meaning, Concept, Characteristics, Need, Functions 2. Theories of Entrepreneurship 3. Entrepreneur : Meaning, Characteristics, Qualities, Functions and Types 4. Entrepreneurship Development Programmes 5. Women Entrepreneur 6. Promotion of a Venture (Business) 7. Project : Concept, Classification And Identification 8. Project Formulation and Report 9. Project Appraisal/Resource Assessment (Financial and Non-Financial) 10. Raising of Funds 11. Venture Capital and Documentation Requirements 12. Plant Layout 13. Selection of Product 14. Location of an Enterprise 15. Choice of Organisation 16. Facilities and Technologies For Starting Enterprise 17. Small Scale Industries in India 18. Institutional Finance to Entrepreneurs 19. Legal Requirements For Establishment of a New Unit 20. Institutions For Entrepreneurial Development. More Information:- The author of this book is Dr. O.P. Gupta. Dr. O.P. Gupta is the ex-reader of Deptt. of Commerce in PGDAV College, University of Delhi, Delhi.




Digital Marketing For B.Com. Sem.-4 (According to NEP-2020)


Book Description

Table of Content:- 1. Basics of Marketing 2. An Introduction to Digital Marketing 3. An Introduction to Websites 4. Search Engine Optimisation 5. Google Ads 6. Customer Relationship Management 7. Introduction To Web Analytics 8. Social Media Marketing 9. Introduction to Youtube 10. E-Mail Marketing 11. Budgeting in Digital Marketing. Frequently Asked Questions ● Digital Marketing Glossary More Information:- The authors of this book is Riya Bansal.




National Education Policy (NEP-2020) Issues, Challenges And Implementation


Book Description

The glory of our ancient and oldest learning centres at Taxashila and Nalanda Universities flourished between Fifth Century BC and Twelfth Century AD. The first three modern Universities were established in 1857 as Calcutta, Bombay and Madras Universities under the aegis of the British Rule. The new National Education Policy (NEP) is the continium of our education policies of the post Independence India measuring upto educational standards of the developed countries. The Bangalore University has been in the forefront of implementing the NEP program during this last four years. It has been the FIRST university in the country to introduce the four years undergraduate program BA (Honours), B.Sc (Honours) from the academic year 2021-2022. The University took up the implementation of NEP earnestly training its teachers from awareness to policy, concepts, curriculum and syllabus framing both at the university departments as well as its constituent and affiliated colleges in addition to mentoring private and deemed universities in Bangalore. The University in coordination with UGC, AICTE, National Assessment and Accreditation Council (NAAC) and Government of Karnataka conducted hundred of programmes in effective Implementation of the NEP 2020. The Bangalore University participated as lead organisation in the conference graced by the President of India and the Governors of the states in August 2021. A workshop of south Indian Vice Chancellors was Organised in Bangalore at NAAC during December 2021. The Government of Karnataka under Higher Education Council were able to prepare curriculum and syllabus in a record time. Online teaching-learning process, digitalisation of examination system, admissions and administrative systems in the rapidly changing world of digital revolution of Anytime, Anywhere, Anyone, AnyMedia, AnyLanguage, Anydevice, AnySubject, AnyCourse, AnyDiscipline, AnyAmount, AnySpeed took the world by storm in the times of the onslaught of COVID-19 between 2020-2021. This book is useful to all those who have been involved in implementing NEP-2020 in the last two years, viz, Vice-Chancellors, educationists, private universities, autonomous colleges, deemed universities, professors and NGOs, across the country.




NEP Fundamentals Of Human Resource Management [B. Com. Ist Sem (Group-C (Minor))]


Book Description

1. Introduction to Human Resource Management, 2. Human Resource Policies, Procedure, 3. Human Resource Planning, 4. Job Analysis, Description and Specification, 5. Recruitment, 6. Selection, 7. Placement and Placement Introduction, 8. Job Changes : Transfers and Promotions, 9. Training, 10. Executive Development Programme, 11. Performance Appraisal, 12. Job Evaluation, 13. Remuneration.




NEP Financial Accounting [B. Com. Ist Sem]


Book Description

UNIT - I 1. Introduction to Accounting, 2. Accounting Principles : Concept and Conventions, 3. Indian and International Accounting Standards, UNIT - II 1.Preparation of Journal, Ledger and Trial Balance , 2. Preparation of Subsidiary Books (i) Cash Book (ii) Other Subsidiary Books, UNIT - III 1.Accounting for Depreciation , 2. Valuation of Inventory (Stock) , 3. Accounting of Non-Trading or Not-For-Profit Organisations/Institutions, 4. Single Entry System or Accounting from Incomplete Records.




Chemistry for B.Sc. Students Semester II (Theory | Practical) Fundamentals of Chemistry-II: NEP 2020 Universities of Uttarakhand


Book Description

This textbook has been conceptualized for B.Sc. Second Semester students of Chemistry as per common minimum syllabus prescribed for all Uttarakhand State Universities and Colleges under the recommended National Education Policy (NEP) 2020. Maintaining the traditional approach to the subject, this textbook comprehensively covers two papers, namely Fundamentals of Chemistry II and Chemical Analysis II. Important topics such as Chemical Bonding II, Salient Features of s- and p-Block Elements, Alkanes and Cycloalkanes, Alkenes, Alkynes, Aromatic Compounds, Chemical Kinetics and Catalysis, Thermodynamics-I, Laboratory Hazards and Safety Precautions, Volumetric Analysis— Acid-Base Titrations, Differentiation between Alkanes, Alkenes and Alkynes are aptly discussed. Practical Part covering Chemical analysis II has been presented systematically to help students in achieving solid conceptional understanding and learn experimental procedures.




Principles of Marketing


Book Description

An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.




Principles of Marketing


Book Description




Principles of Management


Book Description

Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.