Fundamentals of Marketing Research II
Author :
Publisher :
Page : 420 pages
File Size : 45,27 MB
Release : 2007
Category :
ISBN :
Author :
Publisher :
Page : 420 pages
File Size : 45,27 MB
Release : 2007
Category :
ISBN :
Author : Scott M. Smith
Publisher : SAGE
Page : 910 pages
File Size : 12,40 MB
Release : 2005
Category : Business & Economics
ISBN : 9780761988526
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Author : David Alan Reid
Publisher : Psychology Press
Page : 314 pages
File Size : 38,10 MB
Release : 2004
Category : Industrial marketing
ISBN : 9780789023124
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta
Author : Naresh K. Malhotra
Publisher :
Page : pages
File Size : 25,44 MB
Release : 2007
Category : Marketing research
ISBN : 9781446261767
Drawing together papers on qualitative market research, this collection offers academics a comprehensive reading of the key issues and concepts across the field.
Author : Paul Baines
Publisher : Oxford University Press, USA
Page : 404 pages
File Size : 48,59 MB
Release : 2021-01-12
Category :
ISBN : 0198829256
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Author : S. S. Purohit
Publisher :
Page : 360 pages
File Size : 16,36 MB
Release : 2009-07-01
Category : Marketing
ISBN : 9788188818488
Author : Geraldine McKay
Publisher : Goodfellow Publishers Ltd
Page : 246 pages
File Size : 17,56 MB
Release : 2018-03-06
Category : Business & Economics
ISBN : 1910158992
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Author : SAGE Publications, Incorporated
Publisher :
Page : pages
File Size : 34,65 MB
Release : 2005-08-11
Category :
ISBN : 9781412915274
Author : Lawrence S. Silver
Publisher : Routledge
Page : 366 pages
File Size : 41,6 MB
Release : 2013
Category : Business & Economics
ISBN : 041589929X
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Author : Marjolein Visser
Publisher : Routledge
Page : 809 pages
File Size : 11,79 MB
Release : 2019-11-04
Category : Business & Economics
ISBN : 1000035328
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html