Never Use Futura


Book Description

It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.




Futura


Book Description

This is a stunning examination of one of the most popular typefaces ever created, Futura. Celebrating its 90th anniversary this year, the story of Futura is a fascinating one. From its Bauhaus origins to its use as the first font on the moon in 1969, this book tells the story of how the typeface went from representing radicalism in design to dependability. It is durable and timeless, and is worthy of being rediscovered and celebrated.




Futura


Book Description

The most in-depth and comprehensive survey of the life and career of one of the pioneering artists of the original graffiti generation. Having forged his graphic style painting subways in New York in the late 1970s, Futura was among the first graffiti artists to be shown in contemporary galleries in the early 1980s, where his paintings shared space with works by Keith Haring, Jean-Michel Basquiat, and Kenny Scharf. As the commercialization of street culture in the 1990s inspired collaborations with fashion and lifestyle brands, Futura's work moved toward a more refined expression of his abstract graffiti style. Commissions from era-defining brands such as A Bathing Ape, Stüssy, Supreme, and Mo' Wax saw his artwork canonized as an elemental component of the street aesthetic. Collected here, among never-before-published reproductions of earlier paintings and drawings, is an archive of personal photography and ephemera that reveals how integral Futura has been to the evolution of street art and culture. Guided through more than forty years of work, and with interviews with key players in Futura's career, this is at once a definitive monograph of a legend of contemporary art and an indispensable chapter in the history of graffiti.







Futura-isms


Book Description

"A collection of fascinating quotations from the legendary artist and graffiti pioneer"--




Futura-isms


Book Description

A collection of fascinating quotations from the legendary artist and graffiti pioneer Futura is a living legend—a world-renowned painter, designer, and photographer who was a pioneer of graffiti art and New York City’s “subway school.” His radical abstract work in the street and on canvas established him as a central figure in an important art movement that included Jean-Michel Basquiat, Keith Haring, Rammellzee, Lee Quiñones, and Dondi White. Futura-isms is a collection of essential quotations from this fascinating artist. Gathered from four decades of interviews and panel discussions, this memorable selection illuminates Futura’s thoughts on legal and illegal art, his influences, fellow artists, and the past, present, and future. He also offers colorful memories of his adventurous life—growing up in New York City, serving in the Navy, touring with The Clash—and reflects on how his experiences have shaped his art. Select quotations from the book: “Graffiti was a way for me to exist. I wanted the world to know my name. I wanted to be somebody.” “The essence of what graffiti is . . . is creating this identity and taking it to the public.” “My whole life, I think, I’ve been a nomad.” “I was always at home in the subway system.” “People say, ‘Let’s play within the rules.’ I say, ‘No—let’s break the rules a little bit.’”




Eva Futura, A


Book Description




Libre Futura


Book Description

Libre Futura compiles the complete poetry of Gabriel Garibay from 1982 to 2008. Garibay's poetry discovers a kind of forgotten ancestral meaning of words and their magical rebirth. Love is power, rebellion, sex, eroticism, death. What does love really mean? What is the meaning of life?