Book Description

We were thrilled and experiencing an unknown gush of feeling from inside. Mr. python Parandaham is out of focus now. Hell, with Mr python Parandham. He is not lucky and blessed to be at the top of the summit of success we thought of taking him. Navin said, "Let it go, guys. It's his fate. Why should we worry about his future? We can give him a job in our organization in case he is alive after all these torture that he is going through." Otherwise, there is always PETA who can take care of emotionally stressed-out animals." He chuckled. There was a significant task of finalizing the name for our organization ahead of us. We hate to call it a start-up. The start[1]up is for amateurs, and we are damn sure that our company would be listed in NASDAQ within next year. The name of any organization should be as impressive and creative as its founders. The story starts with the gush feelings of enthusiasm and sturdiness. The story starts with the dreams of 4 young college kids inspired by their par time lecturer who left the lectureship and joined corporate . as time progresses the dream of corporate job shattered ,main reason being witnessing factual hardship faced by the ex lecturer and finally decides to become entrepreneurs , The series of events which turned night mare for college going kids that emotionally and physically draws them back from starting start-ups. The false notions that they have and real problem they face , the branding world , the corporate struggles, the policy hurdles on the way and the zeal of these youngsters to not let it go will be inspiring initial story line . The additional characters picturised in every scene mirrors the exact real life people which most of entrepreneurs faced . the unturned set of events narrated in the story life definitely remined the severity of issues which every dreams faces when they wanted start a business. After entering real start-up world the problems they faced in each of the ventures and the climax and inspirations to start another ventures is story’s highlight. The story also deals with socio economic discrepancies the society faces , the love of each other the impotency of the system and drivers of systems and inspiring souls who turns the thinking style of these youngsters to make them more successful. Monsoon in Bangalore is the most mesmerizing among all seasons. When you reside in the south of Bangalore, you can witness a more colourful season, which is almost unique from other parts of the city. Those were the days when major shopping destinations were only Jayanagar 4 block, Malleswaram 8 cross. A significant portion of shopping was concentrated around Bangalore's central bus station. So, most of the hustle bussle was around the same. When it comes to the south of Bangalore, the area still had picturesque lakes stretching tens of acres, dense forest. People still have leisurely life. You can call it a semi-urban area where most people still have agricultural land in the city's central part for cultivation. There was no land grabbing, no shopping mall culture. Still, people have cattle in their backyard, big wells in their compound, and a leisurely and peaceful routine. Those were the days when we all used to walk to the college. Of course, we discovered a new shortcut route across densely populated trees or 10 minutes journey with our local buses, sometimes. When we started thinking of business, considering all aspirations and many brainstorming sessions, we decided to do something on E-com Thinking ahead of the time and considering beginning Chinese toys pouring, we thought to do something to boost locally available goods. Those were the days where e-commerce was flourishing in technology. Java, java-script, spring, etc. considered being remarkable. Rajesh suggested fostering something local, where people can easily connect and no competitors. Something which people may be interested in buying online. Story continues with the southern emotional and aesthetic recipe of young chaps wanted to do some thing. The essence of orthodox Navin keeps adding humours touch to entire story line … Navin started low, "Maybe it's because you guys have messed the kundali upsides and sort that order also. You remember what happened that day. Because of your blunder, I would have miscalculated the Mahurtham. This happened all because of Rahu dosha. If I had got Principal's kundali, I would have matched both kundali and got a wonderful launch time." After half an hour, HOD came to us, "See, whatever happened has happened. I don't want to spoil your career. You all in your final year, and let us forget everything now." Sada started, "Sir, we wrongly configured to wrong video path, that's it, and we really don't know who extracted CCTV video and…" 80 HOD stopped him. "It is ok!! Stop discussing this. It is a stake in the college's reputation. We all need to get ready for the principal’s farewell this weekend as he has decided to get early retirement. Keep it to yourself." I can see the naughty smile on HODs face. We were confused. Was it a political strategy? or a stroke of luck followed the HOD!” The academics and real corporate twist and turns makes story more realistic If you want to experience real flavour of present south india and corporate world of south india , BUSINESS BUSINESS is the story you don’t want to miss. BUSINESS BUSINESS is a light fiction comedy that illustrates four friends' struggle to get their startup's dream to come true. It also displays the saga of continuous failures and lesson learns going forward. The Story takes us way back to 2006. Four college students in the final year had a big dream. Despite the average academic marks and knowledge, they dared to envisage big. Although everybody laughed at them for their big fantasies, they were firm in getting their dreams to come true. In the process of getting their dream fulfilled and opening a startup, they had to face a lot of hiccups. There was a lot of confusion among themselves. The troubles and disasters transpired in the way of getting their startups. The dreams, the vision, the ideas, the blunders, the lesson learned, some quick luck is Story's main gist. After each loss, the intensity from which they come back to start another project is the Story's highlight. The Story also revolves around the personal preferences, the ego, the emotional moments of their life. The Story also conveys the cautions that most of the youngster has forgotten nowadays in the rush of opening a startup. The Story addresses a range of audiences, from teenage readers to intellectuals. The initial part of the Story deals with more of the college life of 4 friends, their dreams, their idea, their romantic life. The Story definitely takes back the audience to their good old college days. Each audience will connect with the characters in the Story. The core characters are meticulously designed so that every audience should have a common feeling to connect with. The supporting characters are also designed so that every character projects the values, laughter, enthusiasm, and kindness of Indian culture. The way story narrates each of the business ventures will definitely connect with the ambitions, disappointment, failure that most audiences would have faced. Each failure story will be a lesson learned for all of them and inspire them to start the new venture further even after the hiccups. The language is very casual and connects with people well so that people across society can enjoy the Story. The importance has been given more to characters and situations rather than language style. People will connect with the Story as it has more Indian flavor to it. As per the review from theriseinsight.com "The book seems to be a next door story and the reader can easily relate with the story and its characters. Based on the journey of IT professionals and in quest of achieving their goals, the friends decide to set up a start up and come up with an idea. The real journey starts after that. The series of failure and success and how these people dealt with them is a complete entertainment to read. The author has successfully penned down the stress, mental & emotional conditions of people who are trying to start a company or dealing in a beginner level of entrepreneurship. The market shifted, the pandemic effects, clashes of ego etc. – these are all detailed out so perfectly in the story that one can feel it happening in his/her own workplace or in their own household." Here goes another review from the same theriseinsight.com "In the current scenario, many youngsters would be planning to become their own bosses. “Business Business” is a book that they should read not only to understand the ways of the world. But also to get an idea of changing their approach when they deal with it. At the same time, the morals the author writes at the end of almost every chapter help the readers get clarity of the facts, which they may miss out on. On the other hand, this book would also be relatable for the many who would have been there or gone through the same circumstances which the characters faced. They may feel the anguish of the characters in response to the atrocities committed on them. Yet they may feel inspired seeing the perseverance and resilience that the characters display throughout. The solidarity they demonstrate in the face of danger is also something that the readers would like about them. "