Gao-04-374 - U.s. International Broadcasting


Book Description

GAO-04-374 U.S. International Broadcasting: Enhanced Measure of Local Media Conditions Would Facililate Decisions to Terminate Language Services













U. S. Public Diplomacy


Book Description

Since the 9/11 terrorist attacks, the U.S. government has spent at least $10 billion on communication efforts designed to advance the strategic interests of the U.S. However, foreign public opinion polling data shows that negative views towards the U.S. persist despite the collective efforts to counteract them by the State Dept., Broadcasting Board of Governors, U.S. Agency for International Development, Dept. of Defense, and other U.S. government agencies. Based on the significant role U.S. strategic communication and public diplomacy efforts can play in promoting U.S. national security objectives, such as countering ideological support for violent extremism, they are being highlighted as an urgent issue for the new admin. and Congress.




Report of the Defense Science Board Task Force on Strategic Communication


Book Description

The Defense Science Board Summer Study on the Transition to and from Hostilities was formed in early 2004 (the terms of reference are contained in Appendix A) and culminated in the production of a final report and summary briefing in August of 2004. The DSB Task Force on Strategic Communication conducted its deliberations within the overall Summer Study schedule and revisited a topic that was addressed in October 2001.1 Task Force members and Government advisors are identified in Appendix B. The current Strategic Communication Task Force re-examined the purposes of strategic communication and the salience of recommendations in the earlier study. It then considered the following questions: (1) What are the consequences of changes in the strategic communication environment? (2) What Presidential direction and strategic communication means are required? (3) What should be done about public diplomacy and open military information operations? The Task Force met with representatives from the National Security Council (NSC), White House Office of Global Communications, Department of State (DOS), Department of Defense (DOD), Broadcasting Board of Governors (BBG), and the private sector (the schedule of meetings, briefings and discussions is contained in Appendix C). Based on extensive interaction with a broad range of sectors in the government, commercial, and academic worlds, as well as a series of highly interactive internal debates, we have reached the following conclusions and recommendations.













The Schneider Report


Book Description

To succeed, we must understand the United States is engaged in a generational and global struggle about ideas, not a war between the West and Islam. It is more than a war against the tactics of terrorism. We must think in terms of global networks, both government and non-government.If we continue to concentrate primarily on states ([i.e., ] 'getting it right' in Iraq, managing the next state conflict better), we will fail.Strategic defense communications require sophisticated methods that map perceptions and influence networks, identify priorities, formulate objectives, develop themes and messages, leverage new strategic and tactical dynamics and, ultimately, monitor success.STRATEGIC COMMUNICATION: A National Model makes the case for innovative visions in communications in this new strategic environment. This recently released study approaches the subject from every vantage point -- from leveraging the private sector to strategic communication direction, coordination, support, and execution. It also includes summary recommendations for managing information dissemination in the post-9/11 era.THE DEFENSE SCIENCE BOARD SUMMER STUDY on the Transition to and from Hostilities was formed in early 2004 and culminated in the production of this final report and summary briefing in August 2004.