Book Description
Generation Y or Millennial is more aware than ever of how flawed the "boomer way" of doing things is. They can see it manifested in the results that their parents are producing. They are beginning to seriously question the "System." And, this generation does not want to spend time stuffed into a suit; stuffed into a cubicle; and stuffed into someone else's idea of when to come to work, when to go home, when to take a vacation, when to go to lunch, and so on... With Network Marketing, they can choose to build a business asset of their own, and not fit themselves into a corporate culture that doesn't vcalue them, or offer them security. They can sleep til noon, and then put in the time it takes to grow a successful business, and be ready for happy hour! If you are currently in the industry of Network Marketing, this book will completely change how you approach this coveted demographic. Understanding how they think, what motivates them and how to talk to them is crucial when prospecting a Millennial. - Why they think Network Marketing is ideal for their age group - What mistakes they feel unsuccessful distributors make - Why they are so open to non-traditional businesses - The wrong way older people try to prospect them - Why culture is so important to them - What they would need to hear to consider joining someone's team
