Metaphor and Gender in Business Media Discourse


Book Description

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.




Gender and Discourse


Book Description

This collection offers an essential introduction to the ways in which feminist linguistics and critical discourse analysis have contributed to our understanding of gender and sex. The contributors provide both a review of the literature, as well as an opportunity to follow the most recent debates in this area.




Gender in Media Discourse


Book Description

The study investigates how language is used to construct, reconstruct and deconstruct gender in opinion articles in Nigerian newspapers. Drawing on tools and techniques of analysis from critical discourse analysis, corpus linguistics, systemic functional grammar and cognitive linguistics, the author analyses the many complex and subtle ways in which gender is conceptualized and represented in the newspapers. He shows how the use of some linguistic features and discursive practices contributes to the (re)construction of certain gender identities, roles and power relations between men and women in society. The book contributes to research on language and gender from a non-western perspective.




Gender in the 2016 US Presidential Election


Book Description

Using a discourse analysis, Dustin Harp investigates media during the 2016 US presidential election to explore how traditional (patriarchal) and feminist ideas about gender played out during the campaign. The book illustrates how these two ideologies competed for space and struggled for discursive authority. A broad range of media texts is examined, and "gender moments," where gender became a dominant part of the political conversation, are identified. These include the "nasty woman" and "grab them by the pussy" comments of Donald Trump and the "woman card" played by, and against, Hillary Clinton. Furthermore, Harp reveals how binary notions of gender and stereotypical ideas of how men and women should behave, look, and sound structured the ways Donald Trump and Hillary Clinton were talked about in the media. As a counterpoint, the research also shows the ways feminist ideologies worked against the sexism and misogyny and became mainstream in media discourse during the campaign. Students and researchers of Gender Studies will find that the "gender moments" in Gender in the 2016 US Presidential Election tell a broader story about women, gender expectations, and power. They offer important and timely insights about misogyny and sexual harassment in contemporary US culture and feminist resistance in a mediated public sphere.




Gender Identity and Discourse Analysis


Book Description

Gender and discourse interface in many more epistemological sites than can be represented in one collection. Gender Identity and Discourse Analysis therefore focuses on a principled diversity of key sites within four broad areas: the media, sexuality, education and parenthood. The different chapters together illustrate how taking a discourse perspective facilitates understanding of the complex and subtle ways in which gender is represented, constructed and contested through language. The book engages critically with long-running and on-going debates, but also reflects and develops current understandings of gender, identity and discourse, particularly the shift from 'gender differences' to the discoursal shaping of gender. Gender Identity and Discourse Analysis thus offers not only insights and methodologies of new empirical studies but also careful theorisations, in particular of discourse, text, identity and gender. The collection is a valuable resource for researchers, postgraduates and advanced undergraduates working in the area of gender and discourse.




Gender and Discourse


Book Description

Deborah Tannen's You Just Don't Understand spent nearly four years (in cloth and paper) on The New York Times Best Seller list and has sold over a million and a half copies. Clearly, Tannen's insights into how and why women and men so often misunderstand each other when they talk has touched a nerve. For years a highly respected scholar in the field of linguistics, she has now become widely known for her work on how conversational style differences associated with gender affect relationships. Her life work has demonstrated how close and intelligent analysis of conversation can reveal the extraordinary complexities of social relationships--including relationships between men and women. Now, in Gender and Discourse, Tannen has gathered together six of her scholarly essays, including her newest and previously unpublished work in which language and gender are examined through the lens of "sex-class-linked" patterns, rather than "sex-linked" patterns. These essays provide a theoretical backdrop to her best-selling books--and an informative introduction which discusses her field of linguistics, describes the research methods she typically uses, and addresses the controversies surrounding her field as well as some misunderstandings of her work. (She argues, for instance, that her cultural approach to gender differences does not deny that men dominate women in society, nor does it ascribe gender differences to women's "essential nature.") The essays themselves cover a wide range of topics. In one, she analyzes a number of conversational strategies--such as interruption, topic raising, indirection, and silence--and shows that, contrary to much work on language and gender, no strategy exclusively expresses dominance or submissiveness in conversation--interruption (or overlap) can be supportive, silence and indirection can be used to control. It is the interactional context, the participants' individual styles, and the interaction of their styles, Tannen shows, that result in the balance of power. She also provides a fascinating analysis of four groups of males and females (second-, sixth-, and tenth-grade students, and twenty-five year olds) conversing with their best friends, and she includes an early article co-authored with Robin Lakoff that presents a theory of conversational strategy, illustrated by analysis of dialogue in Ingmar Bergman's Scenes from a Marriage. Readers interested in the theoretical framework behind Tannen's work will find this volume fascinating. It will be sure to interest anyone curious about the crucial yet often unnoticed role that language and gender play in our daily lives.




Feminist Critical Discourse Analysis


Book Description

The first collection to bring together well-known scholars writing from feminist perspectives within Critical Discourse Analysis. The theoretical structure of CDA is illustrated with empirical research from a range of locations (from Europe to Asia; the USA to Australasia) and domains (from parliament to the classroom; the media to the workplace).




Discourse Analysis as a Tool for Understanding Gender Identity, Representation, and Equality


Book Description

Today, gender and gender identity is at the forefront of discussion as the plight of women around the world and issues of gender equality and human rights have become an international concern for politicians, government agencies, social activists, and the general public. Discourse Analysis as a Tool for Understanding Gender Identity, Representation, and Equality provides a thorough analysis of what language use and linguistic expression can teach us about gender identity in addition to current discussions on topics related to women’s rights and gender inequality. Focusing on issues related to women in developing countries, workplace inequalities, and social freedom, this publication is an essential reference source for researchers, graduate-level students, and theorists in the fields of sociology, women’s studies, economics, and government.




Discourses of Ageing and Gender


Book Description

This book presents in-depth investigation of the language used about women and ageing in public discourse, and compares this with the language used by women to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women’s own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different ways refuse to conform to cultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising.




Media Discourse


Book Description

This lively and accessible study of media and discourse combines theoretical reflection with empirical engagement, and brings together insights from a range of disciplines. Within media and cultural studies, the study of media texts is dominated by an exclusive focus on representation. This book adds long overdue attention to social interaction. The book is divided into two sections. The first outlines key theoretical issues and concepts, including informalisation, genre hybridisation, positioning, dialogism and discourse. The second is a sustained interrogation of social interaction in and around media. Re-examining issues of representation and interaction, it critically assesses work on the para-social and broadcast sociability, then explores distinct sites of interaction: production communities, audience communities and 'interactivity' with audiences.