Book Description

Marketing of Agricultural Products has provided a readable, comprehensive and balanced treatment of food marketing systems since its introduction. It covers all phases of food marketing, from farmers and farm supply industries to food distribution and consumer interests. Emphasizing marketing as a productive, value-adding process, this book is written for the reader with little or no experience in economics. The text develops and applies analytical tools for decision-making and problem-solving while integrating various approaches to food marketing systems. New to the eighth edition is a discussion of co-ops as well as a discussion of global food markets and expanded coverage of issues pertaining to transportation, cattle, corn and soybean.