› › Geodemographics Gis And Neighbourhood Targeting

Geodemographics, GIS and Neighbourhood Targeting

Author : Richard Harris

Publisher : John Wiley and Sons

Page : 368 pages

File Size : 25,88 MB

Release : 2005-03-11

Category : Science

ISBN : 9780470864135

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Book Description

Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classifications



Handbook of Criminal Investigation

Author : Tim Newburn

Publisher : Routledge

Page : 738 pages

File Size : 49,87 MB

Release : 2012-08-21

Category : Social Science

ISBN : 1136308237

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Book Description

This book provides the most comprehensive and authoritative book yet published on the subject of criminal investigation, a rapidly developing area within the police and other law enforcement agencies, and an important sub discipline within police studies. The subject is rarely out of the headlines, and there is widespread media interest in criminal investigation. Within the police rapid strides are being made in the direction of professionalizing the criminal investigation process, and it has been a particular focus as a means of improving police performance. A number of important reports have been published in the last few years, highlighting the importance of the criminal investigation process not only to the work of the police but to public confidence in this. Each of these reports has identified shortcomings in the way criminal investigations have been conducted, and has made recommendations for improvement . The Handbook of Criminal Investigation provides a rigorous and critical approach to not only the process of criminal investigation, but also the context in which this takes place, the theory underlying it, and the variety of factors which influence approaches to it. It will be an indispensable source of reference for anybody with an interest in, and needing to know about, criminal investigation. Contributors to the book are drawn from both practitioners in the field and academics.



International Encyclopedia of Human Geography

Author :

Publisher : Elsevier

Page : 10985 pages

File Size : 17,74 MB

Release : 2009-07-16

Category : Social Science

ISBN : 0080449107

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Book Description

The International Encyclopedia of Human Geography provides an authoritative and comprehensive source of information on the discipline of human geography and its constituent, and related, subject areas. The encyclopedia includes over 1,000 detailed entries on philosophy and theory, key concepts, methods and practices, biographies of notable geographers, and geographical thought and praxis in different parts of the world. This groundbreaking project covers every field of human geography and the discipline’s relationships to other disciplines, and is global in scope, involving an international set of contributors. Given its broad, inclusive scope and unique online accessibility, it is anticipated that the International Encyclopedia of Human Geography will become the major reference work for the discipline over the coming decades. The Encyclopedia will be available in both limited edition print and online via ScienceDirect – featuring extensive browsing, searching, and internal cross-referencing between articles in the work, plus dynamic linking to journal articles and abstract databases, making navigation flexible and easy. For more information, pricing options and availability visit http://info.sciencedirect.com/content/books/ref_works/coming/ Available online on ScienceDirect and in limited edition print format Broad, interdisciplinary coverage across human geography: Philosophy, Methods, People, Social/Cultural, Political, Economic, Development, Health, Cartography, Urban, Historical, Regional Comprehensive and unique - the first of its kind in human geography



Geodemographics for Marketers

Author : Barry Leventhal

Publisher : Kogan Page Publishers

Page : 232 pages

File Size : 41,78 MB

Release : 2016-01-03

Category : Business & Economics

ISBN : 0749473835

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Book Description

Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets. Written by a leading UK authority on geodemographics, Geodemographics for Marketers provides marketers with the know-how to leverage it as an effective research tool to identify location-based segments for highly targeted marketing. International in scope and impartial in its approach, this book demonstrates how to implement geodemographics techniques for practical application in retail, financial services and telecommunications as well as the public sector. Geodemographics for Marketers includes numerous case studies, from the automotive, retail and telecommunications sectors to the public sector, that illustrate core concepts and how they can be applied to gain positive results. It is also supported by a range of online resources, including figures, practical sessions and learning feedback. The book also incorporates the newly introduced generation of classifications, as well as a discussion of the key decisions of the proposed 2021 census.



Encyclopedia of Geography

Author : Barney Warf

Publisher : SAGE Publications

Page : 3543 pages

File Size : 37,66 MB

Release : 2010-09-21

Category : Science

ISBN : 1452265178

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Book Description

Simply stated, geography studies the locations of things and the explanations that underlie spatial distributions. Profound forces at work throughout the world have made geographical knowledge increasingly important for understanding numerous human dilemmas and our capacities to address them. With more than 1,200 entries, the Encyclopedia of Geography reflects how the growth of geography has propelled a demand for intermediaries between the abstract language of academia and the ordinary language of everyday life. The six volumes of this encyclopedia encapsulate a diverse array of topics to offer a comprehensive and useful summary of the state of the discipline in the early 21st century. Key Features Gives a concise historical sketch of geography′s long, rich, and fascinating history, including human geography, physical geography, and GIS Provides succinct summaries of trends such as globalization, environmental destruction, new geospatial technologies, and cyberspace Decomposes geography into the six broad subject areas: physical geography; human geography; nature and society; methods, models, and GIS; history of geography; and geographer biographies, geographic organizations, and important social movements Provides hundreds of color illustrations and images that lend depth and realism to the text Includes a special map section Key Themes Physical Geography Human Geography Nature and Society Methods, Models, and GIS People, Organizations, and Movements History of Geography This encyclopedia strategically reflects the enormous diversity of the discipline, the multiple meanings of space itself, and the diverse views of geographers. It brings together the diversity of geographical knowledge, making it an invaluable resource for any academic library.





GIS and Crime Mapping

Author : Spencer Chainey

Publisher : John Wiley & Sons

Page : 282 pages

File Size : 18,72 MB

Release : 2013-04-26

Category : Science

ISBN : 1118685199

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Book Description

The growing potential of GIS for supporting policing and crime reduction is now being recognised by a broader community. GIS can be employed at different levels to support operational policing, tactical crime mapping, detection, and wider-ranging strategic analyses. With the use of GIS for crime mapping increasing, this book provides a definitive reference. GIS and Crime Mapping provides essential information and reference material to support readers in developing and implementing crime mapping. Relevant case studies help demonstrate the key principles, concepts and applications of crime mapping. This book combines the topics of theoretical principles, GIS, analytical techniques, data processing solutions, information sharing, problem-solving approaches, map design, and organisational structures for using crime mapping for policing and crime reduction. Delivered in an accessible style, topics are covered in a manner that underpins crime mapping use in the three broad areas of operations, tactics and strategy. Provides a complete start-to-finish coverage of crime mapping, including theory, scientific methodologies, analysis techniques and design principles. Includes a comprehensive presentation of crime mapping applications for operational, tactical and strategic purposes. Includes global case studies and examples to demonstrate good practice. Co-authored by Spencer Chainey, a leading researcher and consultant on GIS and crime mapping, and Jerry Ratcliffe, a renowned professor and former police officer. This book is essential reading for crime analysts and other professionals working in intelligence roles in law enforcement or crime reduction, at the local, regional and national government levels. It is also an excellent reference for undergraduate and Masters students taking courses in GIS, Geomatics, Crime Mapping, Crime Science, Criminal Justice and Criminology.



Geographic Data Mining and Knowledge Discovery

Author : Harvey J. Miller

Publisher : CRC Press

Page : 408 pages

File Size : 18,37 MB

Release : 2001-10-11

Category : Business & Economics

ISBN :

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Book Description

Advances in automated data collection are creating massive databases and a whole new field, Knowledge Discovery Databases (KDD), has emerged to develop new methods of managing and exploiting them. Geographic Data Mining and Knowledge Discovery is the interrogation of large databases using efficient computational methods. The unique challenges brought about by the storing of massive geographical databases - from high resolution satellite-based systems to data from intelligent transportation systems, for example - has led to the field of Geographical Knowledge Discovery (GKD). Geographic or spatial data mining is the exploration of these geographical information databases. Developed out of contributions to the highly-respected Varenius Project in 1999, this collection will be the definitive volume focusing on GKD and addresses the special challenges to be found in knowledge discovery and data mining from geographic databases.



Retail Geography and Intelligent Network Planning

Author : Mark Birkin

Publisher : John Wiley & Sons

Page : 308 pages

File Size : 24,15 MB

Release : 2002-06-14

Category : Science

ISBN : 9780471498032

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Book Description

"Retail Intelligence & Network Planning" baut auf dem Erfolg des Vorgängerbandes "Intelligent GIS" auf, in dem Grundlagen und Anwendungen von GIS und Raummodellen für die strategische Planung ausführlich dargelegt wurden. "Retail Intelligence & Network Planning" konzentriert sich in erster Linie auf den breiten Einzelhandelssektor; die hier behandelten Beispiele stammen aus einer Vielzahl von Branchen. Die Autoren erläutern, wie wichtig Fallstudien für die moderne Standortforschung sind und behandeln eine breite Palette von Fragen zu Standort, Distribution und Management der Vertriebskanalproblematik, die für Einzelhandels- und Dienstleistungsunternehmen von großem Interesse sind.



The Predictive Postcode

Author : Richard Webber

Publisher : SAGE

Page : 304 pages

File Size : 46,17 MB

Release : 2018-03-05

Category : Social Science

ISBN : 1526448831

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Book Description

It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice "commercial sociology". Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of "big data" the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.