How to Get Sponsorships and Endorsements


Book Description

Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased brand awareness, volunteers, and other valuable resources. However, marketing guru Simon Tam argues that the relationship can be so much more. How to Get Sponsorships and Endorsements provides step-by-step, practical advice on how to build sustainable, mutually beneficial partnerships that can help your organization succeed. Whether you are representing a non-profit organization, a musician in a band, or an athlete looking for product and cash support, this book will become a resource that you can turn to over and over again. Get specific advice on how to:* Find the right sponsor for your organization* Get information for the right contact at a company* Approach potential sponsors* Create an effective sponsorship proposal* Follow up the right wayTemplates for solicitation emails, silent auction propositions, sponsorship packets, reports for sponsors are also included!




Sell Yourself Without Selling Your Soul


Book Description

A smart guide to self-promotion by a public relations professional shows women how to market themselves while still maintaining style and substance and offers helpful advice on the art of the interview, writing press materials, and how to handle the spotlight.




Get Corporate Sponsorship


Book Description

If you want to get or increase your fundraising, this e-book is a roadmap of pertinent steps for raising money from corporations. Some of the secrets you'll learn inside include: 11 types of benefits you can offer corporations beyond logo recognitionThe list of 22 retailers in your neighborhood that want to help your organization raise money and steps to secure sponsorship with those retailers in the next few weeksThe 4 questions you must ask and answer before seeking funding from corporationsHow sending unsolicited proposals to corporations can destroy your organizations ability to earn a corporate funders respectWhy "we need the money" and “we are good cause” are not the answers to getting corporate funding (I'll tell you what is)How to structure the one hour meeting that can help raise thousands of dollars through your board or advisorsAfter reading this material you will:Have a sophisticated approach to creating and implementing your organization’s corporate sponsorship programBe ready to develop a corporate prospect listBe able to authentically align your organization’s deliverables with the goals of your corporate prospectsBe prepared to have a productive face-to-face meeting with prospective sponsorsKnow how to stand apart from the hundreds of proposals corporations receive every day and get the support you need PLUS- 5 time saving bonus samples materialsSample Sponsorship Proposals and FormsGuide for conducting a Prospect Research Meeting (sample email, invitation letter, and grid to record results)Sample Sponsorship Policy and ProceduresSample Cause Marketing AgreementSample Letter of Sponsorship Confirmation Get the secure instant download for $ 27.00




The Sponsorship Seeker's Toolkit


Book Description

This guide is designed to equip new sponsorship practitioners with the basic theory skills and tools needed to sell, implement and manage sponsorships. It contains checklists, templates and tips to help form a solid foundation on which to build innovative and lasting partnerships.




Relationships Raise Money - A Guide to Corporate Sponsorship


Book Description

"[Relationships Raise Money]... is a step-by-step guidebook to unravel the mystery of how Sponsorships work - AND - a manual that will give you the confidence to approach any sponsor with integrity and a Win-Win attitude." Barry Spilchuck, Founder, You're My Hero BooksYou've waited long enough to learn the secrets to securing corporate sponsorship. Relationships Raise Money: A Guide to Corporate Sponsorship will reveal what you need to know.This book will help you: Create effective campaigns Understand what can be sponsored Create sponsorship campaigns that get results Measure the effectiveness of your sponsorships Persuade your sponsors to renewRoberto C. Candelaria, a long-time non-profit veteran, has learned the sponsorship world from the ground up. After seeing firsthand the impact a well-run organization can have on the community, Roberto dedicated his life to teaching non-profit organizations profitability, growth, and long-term sustainability. An inspiring leader and in-demand, speaker, trainer and coach, Roberto has helped hundreds of leaders and organizations more effectively raise funds and execute their mission. As one client recently said, "If you follow his plan, success is inevitable." Roberto's products and presentations on board development and governance, online fundraising, corporate sponsorship and event planning and management, have made him an-in-demand, innovative expert in thenon-profit world.




Cause Marketing For Dummies


Book Description

Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.







The Corporate Sponsorship Toolkit


Book Description

"This comprehensive manual for corporate sponsorship will guide readers through the mindset, strategies and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture their connection with those target markets, building preference, loyalty and advocacy for real impact on the bottom line."--Publisher's website.




The Sponsorship Handbook


Book Description

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post




Forget a Mentor, Find a Sponsor


Book Description

Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.