Giants


Book Description

A look at the top 300 most powerful players in world capitalism, who are at the controls of our economic future. Who holds the purse strings to the majority of the world's wealth? There is a new global elite at the controls of our economic future, and here former Project Censored director and media monitoring sociologist Peter Phillips unveils for the general reader just who these players are. The book includes such power players as Mark Zuckerberg, Bill Gates, Jeff Bezos, Jamie Dimon, and Warren Buffett. As the number of men with as much wealth as half the world fell from sixty-two to just eight between January 2016 and January 2017, according to Oxfam International, fewer than 200 super-connected asset managers at only 17 asset management firms—each with well over a trillion dollars in assets under management—now represent the financial core of the world's transnational capitalist class. Members of the global power elite are the management—the facilitators—of world capitalism, the firewall protecting the capital investment, growth, and debt collection that keeps the status quo from changing. Each chapter in Giants identifies by name the members of this international club of multi-millionaires, their 17 global financial companies—and including NGOs such as the Group of Thirty and the Trilateral Commission—and their transnational military protectors, so the reader, for the first time anywhere, can identify who constitutes this network of influence, where the wealth is concentrated, how it suppresses social movements, and how it can be redistributed for maximum systemic change.




Global Brand Power


Book Description

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.




Global Energy Politics


Book Description

Ever since the Industrial Revolution energy has been a key driver of world politics. From the oil crises of the 1970s to today’s rapid expansion of renewable energy sources, every shift in global energy patterns has important repercussions for international relations. In this new book, Thijs Van de Graaf and Benjamin Sovacool uncover the intricate ways in which our energy systems have shaped global outcomes in four key areas of world politics: security, the economy, the environment and global justice. Moving beyond the narrow geopolitical focus that has dominated much of the discussion on global energy politics, they also deftly trace the connections between energy, environmental politics, and community activism. The authors argue that we are on the cusp of a global energy shift that promises to be no less transformative for the pursuit of wealth and power in world politics than the historical shifts from wood to coal and from coal to oil. This ongoing energy transformation will not only upend the global balance of power; it could also fundamentally transfer political authority away from the nation state, empowering citizens, regions and local communities. Global Energy Politics will be an essential resource for students of the social sciences grappling with the major energy issues of our times.




Global Unions, Local Power


Book Description

News about labor unions is usually pessimistic, focusing on declining membership and failed campaigns. But there are encouraging signs that the labor movement is evolving its strategies to benefit workers in rapidly changing global economic conditions. Global Unions, Local Power tells the story of the most successful and aggressive campaign ever waged by workers across national borders. It begins in the United States in 2007 as SEIU struggled to organize private security guards at G4S, a global security services company that is the second largest employer in the world. Failing in its bid, SEIU changed course and sought allies in other countries in which G4S operated. Its efforts resulted in wage gains, benefits increases, new union formations, and an end to management reprisals in many countries throughout the Global South, though close attention is focused on developments in South Africa and India. In this book, Jamie K. McCallum looks beyond these achievements to probe the meaning of some of the less visible aspects of the campaign. Based on more than two years of fieldwork in nine countries and historical research into labor movement trends since the late 1960s, McCallum’s findings reveal several paradoxes. Although global unionism is typically concerned with creating parity and universal standards across borders, local context can both undermine and empower the intentions of global actors, creating varied and uneven results. At the same time, despite being generally regarded as weaker than their European counterparts, U.S. unions are in the process of remaking the global labor movement in their own image. McCallum suggests that changes in political economy have encouraged unions to develop new ways to organize workers. He calls these "governance struggles," strategies that seek not to win worker rights but to make new rules of engagement with capital in order to establish a different terrain on which to organize.




Strategic Vision


Book Description

Eminent scholar Zbigniew Brzezinski's New York Times bestselling blueprint for American foreign policy strategy in the twenty-first century The world today faces a crisis of power, caused by the dramatic shift in its center of gravity from the West to the East, by the dynamic political awakening of people worldwide, and by the deterioration of America's performance both domestically and internationally. As a result, America's position as a world superpower is far from secure. In Strategic Vision, former National Security Advisor Zbigniew Brzezinski argues that America can and should be actively engaged in navigating this period of crisis and provides a strategic blueprint for America to revitalize its global status and promote a peaceful twenty-first century. As Brzezinski eloquently shows, without an America that is economically vital, socially appealing, responsibly powerful, and capable of sustaining an intelligent foreign engagement, the geopolitical prospects for the West could become increasingly grave.




Russia Resurrected


Book Description

An assessment of Russia that suggests that we should look beyond traditional means of power to understand its strength and capacity to disrupt international politics. Too often, we are told that Russia plays a weak hand well. But, perhaps the nation's cards are better than we know. Russia ranks significantly behind the US and China by traditional measures of power: GDP, population size and health, and military might. Yet 25 years removed from its mid-1990s nadir following the collapse of the USSR, Russia has become a supremely disruptive force in world politics. Kathryn E. Stoner assesses the resurrection of Russia and argues that we should look beyond traditional means of power to assess its strength in global affairs. Taking into account how Russian domestic politics under Vladimir Putin influence its foreign policy, Stoner explains how Russia has battled its way back to international prominence. From Russia's seizure of the Crimea from Ukraine to its military support for the Assad regime in Syria, the country has reasserted itself as a major global power. Stoner examines these developments and more in tackling the big questions about Russia's turnaround and global future. Stoner marshals data on Russia's political, economic, and social development and uncovers key insights from its domestic politics. Russian people are wealthier than the Chinese, debt is low, and fiscal policy is good despite sanctions and the volatile global economy. Vladimir Putin's autocratic regime faces virtually no organized domestic opposition. Yet, mindful of maintaining control at home, Russia under Putin also uses its varied power capacities to extend its influence abroad. While we often underestimate Russia's global influence, the consequences are evident in the disruption of politics in the US, Syria, and Venezuela, to name a few. Russia Resurrected is an eye-opening reassessment of the country, identifying the actual sources of its power in international politics and why it has been able to redefine the post-Cold War global order.




From Superpower to Besieged Global Power


Book Description

The essays in this volume argue that the Bush Doctrine, as outlined in the September 2002 National Security Strategy of the United States, squandered enormous military and economic resources, diminished American power, and undermined America’s moral reputation as a defender of democratic values and human rights. The Bush Doctrine misguidedly assumed that the United States was a superpower, a unique unipolar power that could compel others to accede to its preferences for world order. In reality the United States is a formidable but besieged global power, one of a handful of nations that could influence but certainly not dictate world events. The flawed doctrine has led to failed policies that extend America’s reach beyond its grasp, most painfully evident in the wars in Iraq and Afghanistan. Leading scholars and policy analysts from nine countries assess the impact of the Bush Doctrine on world order, explain how the United States reached its current low standing internationally, and propose ways that the country can repair the untold damage wrought by ill-conceived and incompetently executed security and foreign policies. Contributors focus on the principal regions of the world where they have expertise: Asia, Europe, Africa, the Middle East, Latin America, and Russia. The contributors agree that future security and foreign policies must be informed by the limitations of U.S. economic, cultural, and military power to shape world order to reflect American interests and values. American power and influence will increase only when the United States binds itself to moral norms, legal strictures, and political accords in cooperation with other like-minded states and peoples.




In the Shadows of the American Century


Book Description

The award-winning historian delivers a “brilliant and deeply informed” analysis of American power from the Spanish-American War to the Trump Administration (New York Journal of Books). In this sweeping and incisive history of US foreign relations, historian Alfred McCoy explores America’s rise as a world power from the 1890s through the Cold War, and its bid to extend its hegemony deep into the twenty-first century. Since American dominance reached its apex at the close of the Cold War, the nation has met new challenges that it is increasingly unequipped to handle. From the disastrous invasion of Iraq to the failure of the Trans-Pacific Partnership, fracturing military alliances, and the blundering nationalism of Donald Trump, McCoy traces US decline in the face of rising powers such as China. He also offers a critique of America’s attempt to maintain its position through cyberwar, covert intervention, client elites, psychological torture, and worldwide surveillance.




Global Tilt


Book Description

The global economic landscape is 'tilting': countries such as China, India and Brazil are racing forward while established American and European companies struggle to keep up. To survive in this new climate, CEOs need to respond quickly and effectively, and in Global Tilt, best selling coauthor of Execution Ram Charan shows how. His advice includes: unlearn old lessons; get ready for strategic bets; fight the short-term beast; and, change your psychology. In this age of rapid economic change, we all have to be on our toes. Is your business ready to survive the Global Tilt?




China Goes Global


Book Description

Most global citizens are well aware of the explosive growth of the Chinese economy. Indeed, China has famously become the "workshop of the world." Yet, while China watchers have shed much light on the country's internal dynamics--China's politics, its vast social changes, and its economic development--few have focused on how this increasingly powerful nation has become more active and assertive throughout the world. In China Goes Global, eminent China scholar David Shambaugh delivers the book that many have been waiting for--a sweeping account of China's growing prominence on the international stage. Thirty years ago, China's role in global affairs beyond its immediate East Asian periphery was decidedly minor and it had little geostrategic power. Today however, China's expanding economic power has allowed it to extend its reach virtually everywhere--from mineral mines in Africa, to currency markets in the West, to oilfields in the Middle East, to agribusiness in Latin America, to the factories of East Asia. Shambaugh offers an enlightening look into the manifestations of China's global presence: its extensive commercial footprint, its growing military power, its increasing cultural influence or "soft power," its diplomatic activity, and its new prominence in global governance institutions. But Shambaugh is no alarmist. In this balanced and well-researched volume, he argues that China's global presence is more broad than deep and that China still lacks the influence befitting a major world power--what he terms a "partial power." He draws on his decades of China-watching and his deep knowledge of the subject, and exploits a wide variety of previously untapped sources, to shed valuable light on China's current and future roles in world affairs.