Going Negative


Book Description

The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.




Going Negative


Book Description

Citing the dangers associated with negative political advertising, a detailed study identifies its link to low voter turnout and discrimination




Going Negative


Book Description

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.




Empty Out the Negative


Book Description

Release the negative thoughts and feelings that are weighing you down and make room for the good things you should have in your life with #1 New York Times bestselling author Joel Osteen. You were created to be filled with joy, peace, confidence, and creativity. But it's easy to go through life holding on to things that weigh you down-guilt, resentment, doubt, worry. When you give space to these negative emotions, they take up space that you need for the good things that move you toward your destiny. How much room are you giving to shame, to regret, to being against yourself? Whatever it is, it's too much. Life is too short for you to live bitter and discouraged, letting your circumstances hold you back. Every morning you have to empty out anything negative from the day before and put on a fresh new attitude. Power up and get your mind going in the right direction, and you'll step into all the new things God has in store for you.




Simplifying Design & Color for Artists


Book Description

When you become a better designer and colorist, you become a better painter. Painting doesn't have to be complicated to be good. In fact, it shouldn't be. Artist and best-selling author Linda Kemp (Watercolor Painting Outside the Lines) bypasses all the complexities of design and color to focus on a fresh, simplified strategy for success that features negative painting--a method that uses the space around your subject to help define it. Improve your painting step by step with projects and exercises that will help your work stand out from the crowd. With Simplifying Design & Color for Artists, you'll learn: • Strategies for creating simple yet effective compositions, focusing on the relationship between shape, space, and color. • Useful tips on color--how to simplify it, mix your own, and work with value, hue and intensity. • Techniques for designing with shape: size and edge, layering, and building dimension and movement. • 18 step-by-step projects in watercolor and acrylic. The approach may be simple, but your art will be spectacular!




The Power of Negative Thinking


Book Description

Using examples from his long career, a legendary basketball coach outlines the benefits of negative thinking, which helps build a realistic strategy that takes all potential obstacles into account.




Watercolor Painting Outside the Lines


Book Description

Harness the power of negative space! Breathe new life into your art through negative painting. Linda Kemp shares her techniques for using the strength of negative space - the areas not occupied by subject matter - to create alluring works of art. Watercolor Painting Outside the Lines is a comprehensive guide to evoking more passion in your paintings. You'll learn how to take hold of the often-overlooked areas of a painting through interactive, easy to follow elements including: • Step-by-step techniques, exercises and projects • Do-it-yourself tests and worksheets • Troubleshooting suggestions and secrets • Straightforward diagrams for color and design Both beginning and advanced artists will benefit from negative painting concepts presented in this guide. Using landscapes, florals, and motifs from nature, you'll gain the skills and knowledge to make your next watercolor your most striking work yet.




My Friends That Are Not


Book Description




Big Fat Negative


Book Description

'This book is totally brilliant - informative, sensitive, funny and wise. Reading it is like talking to a fairy godmother who also happens to be a gynaecologist and expert on all things fertility' Sophia Money-Coutts Big Fat Negative (BFN) - a term commonly used on internet forums to refer to a negative pregnancy test. Infertility can be a lonely journey. One in every six couples will struggle to conceive but, despite this, many don't feel comfortable talking openly about their experiences and sharing what they are going through. As a result, they feel isolated and alone. It doesn't have to be this way. By talking, laughing and shouting about our experiences we can start to lift the cloak of shame that so often engulfs those going through it. Big Fat Negative does just that. This no-nonsense, honest guide to infertility from the hosts of the Big Fat Negative podcast smashes the taboo around this isolating and heartbreaking illness, offering first-hand experience, an understanding voice when friends don't get it, expert advice, reassurance for when you feel alone and - most importantly - humour when it you need it the most. Using first-hand accounts of the various hurdles of infertility, from work to diagnoses and IVF, coupled with advice from leading experts, Big Fat Negative will hold your hand on the not-so simple journey to motherhood - helping you to face and defeat the trials of trying for a baby.




Going Dirty


Book Description

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that got upended when a veteran actor and rookie candidate named Ronald Reagan won the California governorship in 1966, setting him on a path to the White House. The negative tone of campaigns has also been ratcheted up dramatically since the terrorist attacks of September 11, 2001: Campaign commercials now routinely run pictures of international villains and suggest, sometimes overtly, at other times more subtly, that political opponents are less than resolute in prosecuting the war on terror. The book also outlines a series of races in which negative campaigning has backfired, because the charges were not credible or the candidate on the attack did not understand the political sentiments of the local electorate they were trying to persuade. The effect of newer technologies on negative campaigning is also examined, including blogs and Web video, in addition to tried and true methods like direct mail.