Public Relations Writing


Book Description

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.




Medicare Reform


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Watercolor Simplified


Book Description

Discover how fresh and spontaneous watercolor can be! In Watercolor Simplified, Pat Weaver details the fundamental principles of good painting that will enable you to work faster and looser with more confidence. She shows you how to build a solid foundation then create fresh, beautiful work quickly. You'll learn how to: • Master the principles of good composition • Select the best color palette for your subject • Prepare, sketch, then execute your design • Paint with joyful spontaneity Weaver also provides nine step-by-step demonstrations, covering a range of subjects, from animals and people to flowers and buildings. In no time at all, you'll begin experiencing greater confidence and creativity every time you pick up a brush.




Cases on Consumer-Centric Marketing Management


Book Description

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.




The Copper Scroll - 3Q15: A Reevaluation


Book Description

This volume deals with the Copper Scroll, an almost two thousand year old cryptic proto-Mishnaic Hebrew Dead Sea document. It is the largest known ancient text to have ever been recorded on metal. The Introduction covers the nature and site of the discovery, opening of the two brittle oxidized copper rolls, deciphering the text, controversy about genuineness of the content, etc. The in-depth study presents the primary major studies, and offers a new reading, translation, and interpretation, including alternatives, as well as detailed studies of some unique aspects. The analysis is based on Rabbinical Jewish sources originating largely in the same historical era. This results into a more reliable interpretation of the Copper Scroll which probably originates from the Priestly leaders of Jerusalem, and contains a list of the hidden treasures of the Second Temple before its destruction by the Romans.










Popular Photography


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