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Google Analytics Kickstarter Guide

Author : Grigor Yovov

Publisher : BPB Publications

Page : 202 pages

File Size : 13,39 MB

Release : 2020-09-03

Category : Language Arts & Disciplines

ISBN : 9389845637

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Book Description

Leverage Google Analytics to make data-driven decisions to shape your marketing strategy Key Features a- Learn how to navigate the Google Analytics interface and reports. a- Understand the working of the Google Analytics platform. a- Understanding 'Traffic Sources' in Google Analytics. a- Learn how to use Segments in Google Analytics. a- Understand how Cross-Device reporting works in Google Analytics. Description This book will help you learn everything that you need to know about Google Analytics. We will start by setting up the account and updating the settings. Then, we will go through the main reports in Google Analytics will dive deep into the analysis. We will then analyze the users, their behavior, and their sources. This analysis will improve your business and website results. We will also go through the fundamentals of relating Google Analytics data to your marketing strategy. We will explore live examples of analysis with real Ecommerce data and learn approaches to analyze our data. At the end of the book, we will go through the Conversions section in Google Analytics. By the end of the book, you will be able to make informative decisions based on data related to your website visitors. What will you learn a- Learn how to set-up a Google Analytics account. a- Understand how to read all the reports in Google Analytics. a- Perform complex analysis based on the data in the reports. a- Learn how to relate the Google Analytics data to your marketing strategy. a- Read and analyze Conversion reports based on real Ecommerce data. Who this book is for This book is designed for business owners and webmasters who want to use Google Analytics to make better decisions and improve their sales. Table of Contents 1. Google Analytics Step-by-step setup. 2. Google Analytics reports explained. 3. 7P's of Marketing and Google Analytics. 4. Your audience - your business. 5. The heartbeat of the Google Analytics: Acquisition & Behavior Reports. 6. Conversions. The final goal. About the Author Grigor Yovov is a certified Google Ads and Google Analytics expert and a bachelor in Marketing. He has over 20,000 students from 153 countries in the world's biggest learning platform Udemy, where he creates courses related to Google Ads, Google Analytics and Business Development. In 2011 he founded his own digital marketing agency called Business Trend serving clients all around the world. Your Blog links: http://howtoads.com/ Your LinkedIn Profile: linkedin.com/in/grigor-yovov-digital-marketer



Google Analytics Kickstarter Guide

Author : Grigor Yovov

Publisher : BPB Publications

Page : 202 pages

File Size : 10,71 MB

Release : 2020-09-03

Category : Language Arts & Disciplines

ISBN : 9389845637

Get eBook

Book Description

Leverage Google Analytics to make data-driven decisions to shape your marketing strategy Key Features a- Learn how to navigate the Google Analytics interface and reports. a- Understand the working of the Google Analytics platform. a- Understanding 'Traffic Sources' in Google Analytics. a- Learn how to use Segments in Google Analytics. a- Understand how Cross-Device reporting works in Google Analytics. Description This book will help you learn everything that you need to know about Google Analytics. We will start by setting up the account and updating the settings. Then, we will go through the main reports in Google Analytics will dive deep into the analysis. We will then analyze the users, their behavior, and their sources. This analysis will improve your business and website results. We will also go through the fundamentals of relating Google Analytics data to your marketing strategy. We will explore live examples of analysis with real Ecommerce data and learn approaches to analyze our data. At the end of the book, we will go through the Conversions section in Google Analytics. By the end of the book, you will be able to make informative decisions based on data related to your website visitors. What will you learn a- Learn how to set-up a Google Analytics account. a- Understand how to read all the reports in Google Analytics. a- Perform complex analysis based on the data in the reports. a- Learn how to relate the Google Analytics data to your marketing strategy. a- Read and analyze Conversion reports based on real Ecommerce data. Who this book is for This book is designed for business owners and webmasters who want to use Google Analytics to make better decisions and improve their sales. Table of Contents 1. Google Analytics Step-by-step setup. 2. Google Analytics reports explained. 3. 7P's of Marketing and Google Analytics. 4. Your audience - your business. 5. The heartbeat of the Google Analytics: Acquisition & Behavior Reports. 6. Conversions. The final goal. About the Author Grigor Yovov is a certified Google Ads and Google Analytics expert and a bachelor in Marketing. He has over 20,000 students from 153 countries in the world's biggest learning platform Udemy, where he creates courses related to Google Ads, Google Analytics and Business Development. In 2011 he founded his own digital marketing agency called Business Trend serving clients all around the world. Your Blog links: http://howtoads.com/ Your LinkedIn Profile: linkedin.com/in/grigor-yovov-digital-marketer



The Ridiculously Simple Guide to Google Analytics

Author : Scott La Counte

Publisher : Ridiculously Simple Books

Page : 37 pages

File Size : 49,24 MB

Release : 2019-08-22

Category : Computers

ISBN :

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Book Description

If you have a website, then you have probably already heard all about rate, exit rate, organic search traffic, and more. They’re nice words, but how do you use them to understand your visitors and get more? Google Analytics is a powerful resource that can tell you the smallest details about your visitor traffic, but if you are asking yourself what it means or why it even matters, then you’re like most businesses. Analytics is so data heavy that you can be easily overwhelmed and lost. If you are new to Analytics, or even have used it a few times, then this guide will help you understand what’s in front of your eyes. It won’t get into the weeds with professional tips better suited for professional marketers. It also won’t go into detail about advanced Analytics elements—the keyword here is Basics! The goal is to get you started quickly. Ready to get started? Let’s go!





Introduction to Google Analytics

Author : Todd Kelsey

Publisher : Apress

Page : 148 pages

File Size : 35,25 MB

Release : 2017-06-19

Category : Business & Economics

ISBN : 1484228294

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Book Description

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification Who This Book Is For Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.



Google Analytics

Author : Aditya Sachdeva

Publisher : Independently Published

Page : 32 pages

File Size : 14,61 MB

Release : 2021-01-07

Category :

ISBN :

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Book Description

When the company isn't getting the leads they expect, they question if your work isvaluable. That is where data becomes crucial to digital marketers.This guide might prove to be the ultimate tool for digital marketers while using Google Analytics, the most robust free analytics platform available.In this guide, you will learn: ❏ Introduction to Google Analytics❏ Setting Up the process of Google Analytics❏ Usage of Google Analytics❏ Studying the Analytics Repor



Advanced Web Metrics with Google Analytics

Author : Brian Clifton

Publisher : John Wiley and Sons

Page : 530 pages

File Size : 48,49 MB

Release : 2010-04-22

Category : Computers

ISBN : 9780470634943

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Book Description

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.



Google Analytics

Author : Jerri L. Ledford

Publisher : John Wiley and Sons

Page : 432 pages

File Size : 23,39 MB

Release : 2011-02-02

Category : Computers

ISBN : 1118081595

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Book Description

Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.



A Newbies Guide to Google Analytics

Author : Minute Help Guides

Publisher : Createspace Independent Publishing Platform

Page : 78 pages

File Size : 16,21 MB

Release : 2013-01-29

Category : Computers

ISBN : 9781482313161

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Book Description

Google Analytics is a web-hosted tool that helps users design more effective websites. It provides some of the most useful and powerful digital analytics features available. The basic services of this software can be used free of charge. If used carefully, it can make your web investments more productive. This product is targeted towards marketers and SEO's (Search Engine Optimizers), but it has plenty of other features to offer a variety of users. Find out everything you need to know in this guide for beginners.



Understanding Google Analytics For Business Growth

Author : Scott Jones

Publisher : Independently Published

Page : 108 pages

File Size : 31,84 MB

Release : 2021-05-12

Category :

ISBN : 9781980897705

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Book Description

Do you want to understand your website visitors, where they come from and what they look at? A guide to understanding Google Analytics for every business small or big, this book will give you a practical understanding of web traffic, visitors, and analytics, so you can improve the performance of your website. Learn how to use Google Analytics to run and track successful digital marketing campaigns. Understanding Google Analytics For Business Growth is a great resource for anyone who wants to learn how to use Google Analytics. It doesn't matter if you're an experienced user, or just a novice, this book caters to all levels of experience. A must for all users to understand the power of Google Analytics in your business and help you unlock your marketing potential. Written by a leading digital marketing agency owner who has over 15 years' industry experience and has worked with small SMEs right through to big national and international brand names.